By TALI ARBEL, AP Business Writer

 Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.

 The company Mark Zuckerberg created as a Harvard student eight years ago is preparing for what looks to be the biggest Internet IPO ever. Expected later this week, Facebook’s Wall Street debut could value the company at $100 billion, making it worth more than Disney, Ford and Kraft Foods.

 That’s testament to the impressive numbers Facebook has posted in its relatively brief history. More than 40 percent of American adults log in to the site —to share news, personal observations, photos and more— at least once a week. In all, some 900 million people around the world are users. Facebook’s revenue grew from $777 million in 2009 to $3.7 billion last year. And in the first quarter of 2012 it was more than $1 billion.

 

Just a third of those surveyed think the company’s expected value is appropriate, 50 percent say it is too high. Those who invest in the stock market are more likely to see Facebook as overvalued, 58 percent said so. About 3 in 10 investors say the expected value of shares is fair.

 

But price worries won’t necessarily stop would-be investors. Half the people surveyed say they think Facebook is a good bet, while 31 percent do not. The rest aren’t sure. Americans who invest in stocks roughly agree, although investors who are more “active” — those who have changed their holdings in the past month —are more negative. Nearly 40 percent say Facebook would not be a good investment.

 

Young adults, a majority of whom log on to Facebook daily, are more willing to dance to their hoodie-wearing piper, 28-year-old CEO Mark Zuckerberg. Among Zuckerberg’s peers, adults under age 35, 59 percent say Facebook is a good bet. Compare that to the views of senior citizens: Only 39 percent age 65 and over say Facebook shares are a good investment. Nearly half of Gen X’ers (ages 35-44) say the company is a good bet, as do 55 percent of middle-aged people.

 

Those under 35 are the generation most interested in Facebook’s IPO because they’ve grown up immersed in the social network. They were the first users, logging in from their college dorm rooms. Later, Facebook expanded to allow high school-age and even younger students to sign up. It’s become an integral part of their lives, giving them a launching pad to spread the news of life’s major developments through posts and pictures.

 

Conversely, it’s the rare senior citizen on Facebook: Just 21 percent have an account. Half of baby boomers — the generation born in the years after World War II — have one. But most of the 56 percent of the country that’s on Facebook is young — two-thirds of Gen X’ers and a staggering 81 percent of people 18-35 use the social networking site.

 

Young people aren’t just connected. They are constantly tethered to smartphones, tablets and notebook computers. Even with the rise of alternative social networks like Twitter and Google Plus, 55 percent of Zuckerberg’s peers go on Facebook every day. A third log on several times a day. Despite the intensity of their use, a narrow majority of young adults predict Facebook’s appeal will fade down the road (51 percent), fewer think it will stick around as a service (44 percent).

 

The public overall is similarly divided on the company’s future. Just under half of adults (46 percent) predict a short timeline for Facebook, while 43 percent say it has staying power.

 

Young people are more aware of Zuckerberg and have more positive views of the CEO, who celebrated his 28th birthday on Monday. Overall, one in five Americans say they’ve never heard of him, 30 percent don’t have an opinion and 14 percent plain don’t like him. Only about a third have a good impression of the CEO, who has alienated some with Facebook’s ever-changing approach to user privacy.

 

But 46 percent of people under 35 like him. And a scant 4 percent of those younger adults say they’ve never heard of him.

 

The privacy issue is a stinger. Three of every five Facebook users say they have little or no faith that the company will protect their personal information. Only 13 percent trust Facebook to guard their data, and only 12 percent would feel safe making purchases through the site. Even Facebook’s most dedicated users are wary — half of those who use the site daily say they wouldn’t feel safe buying things on the network.

 

As for how Facebook makes most of its money —selling ads— 57 percent of users say they never click on them or on Facebook’s sponsored content. About another quarter say they rarely do.

 

Despite user discontent about privacy, Facebook and Zuckerberg have connected with many Americans. The survey suggests that his reputation and youth seem more like assets than liabilities. For those who have heard of the CEO, two-thirds are at least somewhat confident in his ability to run a large public company. Twenty-two percent doubt he can handle the leadership role. As for the social network he created, 51 percent of Americans clicked “Like.”

 

The Associated Press-CNBC Poll was conducted May 3-7, 2012 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,004 adults nationwide and has a margin of sampling error of plus or minus 3.9 percentage points.

 

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Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed this report.

 

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Online:

http://www.ap-gfkpoll.com

http://facebook.cnbc.com

 

 

How the poll was conducted

 

The Associated Press-CNBC Poll on the social networking website Facebook and its upcoming initial public offering was conducted by GfK Roper Public Affairs & Corporate Communications from May 3-7. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,004 adults. Interviews were conducted with 703 respondents on landline telephones and 301 on cellular phones.

 

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.9 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results are available at http://facebook.cnbc.com and http://surveys.ap.org.

The questions and results are available at http://facebook.cnbc.com and http://www.ap-gfkpoll.com .

AP-GfK Poll: Americans go to polls against backdrop of an uneven economy

By CHRISTOPHER S. RUGABER

WASHINGTON (AP) — The U.S. economy is lifting job growth and wages but not voters’ spirits.

Americans are choosing a president against a backdrop of slow but steady growth that has managed to restore the economy from the crushing setback of the Great Recession. The government’s October jobs report , released Friday, showed that hiring remains solid, with 161,000 jobs added. The unemployment rate is a low 4.9 percent.

Yet the recovery, the slowest since World War II, has left many Americans feeling left behind, especially those who lack high skills or education or who live outside major population centers.

“The (typical) U.S. household is in a much better spot than they were eight years ago,” said Mark Zandi, chief economist at Moody’s Analytics. “But it hasn’t been a great decade for anyone either. You’ve still got a big chunk of the population who feels this hasn’t worked for them.”

The economy’s weak spots are a top concern for a majority of voters, who say the U.S. economy is in poor shape, according to an Associated Press-GfK poll. At the same time, they say their own personal finances are good.

Fifty-three percent of voters say the economy is “poor,” while 46 percent say “good,” according to the poll, conducted Oct. 20-24. Yet 65 percent say their own finances are good, versus 34 percent who rate them poor.

Seventy-three percent of Hillary Clinton supporters say that economy is good; just 16 percent of Donald Trump supporters say so.

And while 60 percent of whites say the economy is poor, 60 percent of nonwhites call it good. Yet whites and nonwhites are about equally likely to say their own personal finances are good.

Consider 73-year-old Charles Muller, who lives outside Trenton, New Jersey, and describes his personal finances as fine. He has a pension from 26 years as a state employee and receives Social Security.

But the broader economy seems fairly weak to Muller. A friend was laid off during the recession, then earned a teaching certificate, and yet still can’t find a full-time teaching job. And a friend’s daughter who recently graduated from college is stuck as an assistant manager of a dollar store.

“I know a lot of people who are struggling and have been unable to find jobs commensurate with their education levels,” Muller said. He is supporting Trump, though he sees the major presidential nominees as “the two worst candidates I’ve ever been given a choice of.”

Here’s a snapshot of the U.S. economy of the eve of the elections:

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SLOWER BUT STILL-SOLID HIRING

The job market has provide itself resilient.

Employers have added an average of 181,000 jobs a month this year. That’s down from last year’s robust 229,000 average. But it’s nearly double the monthly pace needed to lower the unemployment rate over time. The number of people seeking unemployment benefits is near a 40-year low — evidence that layoffs are scarce and most Americans are enjoying strong job security.

Blake Zalcberg, president of OFM, a furniture manufacturer in Raleigh, North Carolina, hopes to add nine employees to his 58-person company, including graphic artists, photographers and sales staff. He expects sales to grow by a third next year:

“It’s a fairly robust furniture market,” he said.

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PAY FINALLY ACCELERATING

With the unemployment rate down to 4.9 percent from the a peak of 10 percent in 2009, businesses have been forced to compete harder for new employees. That’s giving workers more bargaining power when they seek new jobs and finally boosting pay. Average hourly wages grew 2.8 percent in October from a year earlier — the fastest 12-month pace in seven years. Still, historically speaking, that’s still not great. Wages typically rise at about 3.5 percent each year in a healthy economy.

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CAUTIOUS CONSUMERS

Steady hiring and modest pay increases have emboldened more Americans to buy high-cost items like new cars. Auto sales are running near last year’s record pace of more than 17 million vehicles. Yet caution still reigns: Americans’ spending grew just 2.1 percent in the July-August quarter, down from a much healthier 4.3 percent in the previous three months.

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HOUSING HAS NEARLY RECOVERED

The bursting of the last decade’s housing bubble wiped out trillions in household wealth, cost more than 5 million Americans their homes and triggered the Great Recession. Yet the home market has mostly recovered, with purchase prices just 7 percent below their 2006 peaks. Greater home values have helped many families recoup some of their lost wealth. Sales of existing homes have plateaued this year at a nearly healthy level of about 5.4 million.

Doug Duncan, chief economist at Fannie Mae, foresees sales growth slowing slow next year. But more younger Americans are starting to buy homes, suggesting that millennials are tiring of living in apartments — or their parents’ basements— and are starting to move out.

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BUSINESSES HOLDING BACK

Companies with optimistic outlooks typically spend more on computers, machinery and other equipment to keep up with demand. Instead, in recent months the opposite has happened: Business investment in new equipment has fallen for four straight quarters. Some of that pullback occurred because oil drillers slashed spending on steel pipe and other gear in response to sharply lower oil prices. But many companies are also likely holding off on new spending until after the election, when potential economic policy changes will be clearer.

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WEAK WORKER PRODUCTIVITY

The U.S. economy has failed to grow much more efficient. Since the recession began in 2007, productivity — or output per hour of work — has grown at less than one-third the annual pace it did from 2000 through 2007. Rising productivity is vital to raising living standards, because it enables companies to raise pay without raising prices.

Economists blame a range of factors for the slowdown: Americans are starting fewer new companies, which tend to be quicker to adopt new technologies. And weaker investment in roads, ports and other infrastructure has slowed shipping and commuting times.

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MANY STILL LEFT BEHIND

Millions of Americans haven’t benefited from the consistent hiring of the past several years. Middle-income jobs in manufacturing and office work were permanently lost in the recession and have been replaced by lower-paying work in retail and fast food. Many of the unemployed have given up looking for work and are no longer counted as unemployed.

Nicholas Eberstadt, author of a new book, “Men Without Work,” notes that this has been a long-term phenomenon. For every unemployed man ages 25 through 54, three others are neither working nor looking for work. That ratio has doubled since 1990.

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AP Polling Editor Emily Swanson contributed to this report.

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Follow Chris Rugaber on Twitter at http://Twitter.com/ChrisRugaber


AP-GfK Poll: Most believe allegations about Trump and women
WASHINGTON (AP) — Donald Trump’s behavior has long grated on Carolyn Miller, but the allegations he sexually assaulted women was one factor that helped her decide in the last week to cast her ballot for Hillary Clinton.
“I don’t think she’s a bad person. Trump, I think, is a bad person,” the 70-year-old Fort Myers, Florida, resident said. As for Trump’s accusers, Miller added, “I believe them.” And she said her vote for Clinton is “a default.”

Miller is among the more than 7 in 10 Americans who say in a new Associated Press-GfK poll that they believe the women who say the Republican presidential candidate kissed or groped them without their consent, a verdict that may have turned off enough voters, including some Republicans, to add to his challenges in the presidential race.

 Forty-two percent of Republican voters and 35 percent of Trump’s own supporters think the accusations are probably true. Men and women are about equally likely to think so.

While the poll suggests the wave of allegations about Trump’s treatment of women may blunt the impact of voters’ concerns about Clinton, it was taken before Friday’s news that the FBI will investigate whether there is classified information in newly uncovered emails related to its probe of her private server. Those emails were not from her server, according to a U.S. official who was not authorized to discuss details publicly and spoke on condition of anonymity.

Before the development, the poll found that about half of voters say her use of the private server while she was secretary of state makes them less likely to vote for her. But they were more likely to say that Trump’s comments about women bother them a lot than to say the same about Clinton’s email server, 51 percent to 43 percent.

Since September, Clinton seems to have consolidated her support within her own party and drawn undecided voters such as Miller to her campaign, or at least pushed them away from Trump. The billionaire’s recent trouble with women seems to be one factor preventing him from doing the same.

He feuded with former Miss Universe Alicia Machado after Clinton noted he’d called her “Miss Piggy” for gaining weight while she wore the crown. Days later, a 2005 recording surfaced in which Trump can be heard describing himself sexually assaulting women in a conversation with Billy Bush, then the host of “Access Hollywood.”

Several women have since publicly accused Trump of groping and kissing them without permission, including a People magazine reporter who said Trump attacked her when his wife, Melania, was out of the room.

Trump called his remarks on the video “locker room talk,” dismissed the accusations as “fiction” and said of several accusers that they aren’t attractive enough to merit his attention.

Asked Thursday on Fox News Channel’s “The O’Reilly Factor” whether he thinks he would be ahead were it not for the “Access Hollywood” video, Trump replied, “I just don’t know. I think it was very negative.”

A majority of voters, 52 percent, say allegations about the way Trump treats women make them less likely to vote for him, including a fifth of Republican likely voters. And within that group, only about a third say they will vote for him, with about a third supporting Clinton and the remainder supporting third party candidates.

That may help explain why just 79 percent of Republican in the poll said they’re supporting Trump compared with 90 percent of Democrats supporting Clinton. Trump needs to close that gap to have any shot at victory.

Trump has tried to equate the accusations against him with charges of infidelity and sexual assault leveled for years against his rival’s husband, former President Bill Clinton. Trump has paraded the former president’s accusers before the cameras and accused Hillary Clinton of undermining her husband’s accusers.

The poll shows a majority of voters don’t buy Trump’s attempt at equivalence. Six in 10 say the allegations against the Clintons have no impact on their vote. That’s despite the fact that 63 percent think Hillary Clinton has probably threatened or undermined women who have accused her husband of sexual misconduct.

“The vote will be about Hillary Clinton, not her husband,” said Ryan Otteson, 33, of Salt Lake City, who’s voting for a third-party candidate, conservative independent Evan McMullin.

Valori Waggoner, a 26-year-old from Belton, Texas, said she believes Hillary Clinton probably did intimidate her husband’s accusers, but she said it makes no difference to how Waggoner is voting.

Waggoner was not going to vote for Clinton anyway, because as a doctor, Waggoner said she sees firsthand the inefficiency of the national health care plan that Clinton supports. But the alleged wrongdoing by Trump made her less likely to vote for the Republican. Instead, she’s backing Libertarian Gary Johnson.

The degree of alleged wrongdoing by the Republican and Democratic presidential candidates, Waggoner said, “are not equal.”

Most likely voters in the poll say they think Trump has little to no respect for women, with female voters especially likely to say he has none at all.

Clinton leads female likely voters by a 22 point margin in the poll, and even has a slight 5 point lead among men. In September’s AP-GfK poll, Clinton led women by a 17 point margin and trailed slightly by 6 points among men.

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The AP-GfK Poll of 1,546 adults, including 1,212 likely voters, was conducted online Oct. 20-24, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 2.75 percentage points, and for likely voters is plus or minus 3.1 percentage points.

Respondents were first selected randomly using telephone or mail survey methods and later interviewed online. People selected for KnowledgePanel who didn’t have access to the internet were provided access for free.

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Online:

Poll results: http://ap-gfkpoll.com