By TALI ARBEL, AP Business Writer

 Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.

 The company Mark Zuckerberg created as a Harvard student eight years ago is preparing for what looks to be the biggest Internet IPO ever. Expected later this week, Facebook’s Wall Street debut could value the company at $100 billion, making it worth more than Disney, Ford and Kraft Foods.

 That’s testament to the impressive numbers Facebook has posted in its relatively brief history. More than 40 percent of American adults log in to the site —to share news, personal observations, photos and more— at least once a week. In all, some 900 million people around the world are users. Facebook’s revenue grew from $777 million in 2009 to $3.7 billion last year. And in the first quarter of 2012 it was more than $1 billion.

 

Just a third of those surveyed think the company’s expected value is appropriate, 50 percent say it is too high. Those who invest in the stock market are more likely to see Facebook as overvalued, 58 percent said so. About 3 in 10 investors say the expected value of shares is fair.

 

But price worries won’t necessarily stop would-be investors. Half the people surveyed say they think Facebook is a good bet, while 31 percent do not. The rest aren’t sure. Americans who invest in stocks roughly agree, although investors who are more “active” — those who have changed their holdings in the past month —are more negative. Nearly 40 percent say Facebook would not be a good investment.

 

Young adults, a majority of whom log on to Facebook daily, are more willing to dance to their hoodie-wearing piper, 28-year-old CEO Mark Zuckerberg. Among Zuckerberg’s peers, adults under age 35, 59 percent say Facebook is a good bet. Compare that to the views of senior citizens: Only 39 percent age 65 and over say Facebook shares are a good investment. Nearly half of Gen X’ers (ages 35-44) say the company is a good bet, as do 55 percent of middle-aged people.

 

Those under 35 are the generation most interested in Facebook’s IPO because they’ve grown up immersed in the social network. They were the first users, logging in from their college dorm rooms. Later, Facebook expanded to allow high school-age and even younger students to sign up. It’s become an integral part of their lives, giving them a launching pad to spread the news of life’s major developments through posts and pictures.

 

Conversely, it’s the rare senior citizen on Facebook: Just 21 percent have an account. Half of baby boomers — the generation born in the years after World War II — have one. But most of the 56 percent of the country that’s on Facebook is young — two-thirds of Gen X’ers and a staggering 81 percent of people 18-35 use the social networking site.

 

Young people aren’t just connected. They are constantly tethered to smartphones, tablets and notebook computers. Even with the rise of alternative social networks like Twitter and Google Plus, 55 percent of Zuckerberg’s peers go on Facebook every day. A third log on several times a day. Despite the intensity of their use, a narrow majority of young adults predict Facebook’s appeal will fade down the road (51 percent), fewer think it will stick around as a service (44 percent).

 

The public overall is similarly divided on the company’s future. Just under half of adults (46 percent) predict a short timeline for Facebook, while 43 percent say it has staying power.

 

Young people are more aware of Zuckerberg and have more positive views of the CEO, who celebrated his 28th birthday on Monday. Overall, one in five Americans say they’ve never heard of him, 30 percent don’t have an opinion and 14 percent plain don’t like him. Only about a third have a good impression of the CEO, who has alienated some with Facebook’s ever-changing approach to user privacy.

 

But 46 percent of people under 35 like him. And a scant 4 percent of those younger adults say they’ve never heard of him.

 

The privacy issue is a stinger. Three of every five Facebook users say they have little or no faith that the company will protect their personal information. Only 13 percent trust Facebook to guard their data, and only 12 percent would feel safe making purchases through the site. Even Facebook’s most dedicated users are wary — half of those who use the site daily say they wouldn’t feel safe buying things on the network.

 

As for how Facebook makes most of its money —selling ads— 57 percent of users say they never click on them or on Facebook’s sponsored content. About another quarter say they rarely do.

 

Despite user discontent about privacy, Facebook and Zuckerberg have connected with many Americans. The survey suggests that his reputation and youth seem more like assets than liabilities. For those who have heard of the CEO, two-thirds are at least somewhat confident in his ability to run a large public company. Twenty-two percent doubt he can handle the leadership role. As for the social network he created, 51 percent of Americans clicked “Like.”

 

The Associated Press-CNBC Poll was conducted May 3-7, 2012 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,004 adults nationwide and has a margin of sampling error of plus or minus 3.9 percentage points.

 

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Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed this report.

 

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Online:

http://www.ap-gfkpoll.com

http://facebook.cnbc.com

 

 

How the poll was conducted

 

The Associated Press-CNBC Poll on the social networking website Facebook and its upcoming initial public offering was conducted by GfK Roper Public Affairs & Corporate Communications from May 3-7. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,004 adults. Interviews were conducted with 703 respondents on landline telephones and 301 on cellular phones.

 

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.9 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results are available at http://facebook.cnbc.com and http://surveys.ap.org.

The questions and results are available at http://facebook.cnbc.com and http://www.ap-gfkpoll.com .

AP-GfK poll shows voter distaste for Putin-style leadership
WASHINGTON (AP) — Donald Trump has called Russian President Vladimir Putin “a leader — unlike what we have in this country.”

But most Americans don’t agree with Trump’s assessment of Putin’s leadership skills, a new Associated Press-GfK poll shows.

Only 24 percent of registered voters say Putin has leadership qualities that would be good for an American president to share, while 71 percent say he does not. In fact, a majority, 56 percent, said they have an unfavorable view of Putin, while only 10 percent said they view the Russian leader favorably.

 Voters were split on whether Trump would be too close to Putin, with 42 percent saying they think Trump would be too close, and 41 percent saying his approach would be about right. Fourteen percent think he would not be close enough.
By comparison, most voters (53 percent) think Democrat Hillary Clinton’s relationship with Putin would be about right, while 11 percent think she would be too close and 32 percent think she would not be close enough.

The relationship between the Republican nominee and the Russian strongman began taking on new life when Putin praised Trump last December as “bright and talented” and “the absolute leader of the presidential race.”

The billionaire businessman hailed Putin’s regard for him as a “great honor,” brushing off widespread allegations that the Russian president has ordered the killing of political dissidents and journalists.

“Our country does plenty of killing also,” Trump told MSNBC’s “Morning Joe” in December.

Four in 10 Trump supporters and only 1 in 10 Hillary Clinton supporters say Putin has leadership qualities that would be good for an American president to have. Still, even among Trump’s supporters, just 16 percent have a favorable opinion of Putin. Only 5 percent of Clinton’s supporters do.

Marissa Garth, a 28-year-old stay-at-home mom from Smithfield, Utah, said she plans to vote for Trump this November because he exhibits the qualities of a strong leader — not to be compared with Putin.

“I think (Putin) is a strong leader for his country,” she said. “But at the same time I don’t think he necessarily has the qualities that I would want as a president.”

In fact, the poll finds that men are more likely than women to say that Putin has leadership qualities that would be good in an American president, 28 percent to 19 percent.

Among Clinton’s supporters, 69 percent say Trump would be too close to Putin. Forty-nine percent of those supporting another candidate share that view, but only 8 percent of Trump supporters say their candidate would be too close to Putin. Eighty percent of Trump supporters say his approach would be about right. Among conservatives, 20 percent say Trump would be too close to Putin.

There is nothing 54-year old Gary Sellers, of Homewood, Illinois, likes about Putin — or Trump. He called Putin a “dictator,” adding, “there are no qualities of his that I wish that an American president would have.”

A lukewarm Clinton supporter, he’s concerned that Trump shares Putin’s extreme views of governing. “I feel he has a dictatorial approach toward being president of the United States,” Sellers said of Trump.

Forty-seven percent of voters say they approve and 52 percent disapprove of President Barack Obama’s handling of the U.S. relationship with Russia.

Voters are divided over whether the next president should take a tougher approach to Putin (42 percent) or whether the current approach is about right (39 percent). Just 16 percent think the next president should take a friendlier approach.

Just under half of voters (48 percent) say the U.S. relationship with Russia is a very or extremely important issue, ranking it low on Americans’ list of priorities, far below issues like the economy (92 percent), the threat posed by the Islamic State group (70 percent), the U.S. role in world affairs more generally (68 percent) and immigration (60 percent).

There’s a generational divide over Russia. Two-thirds of voters age 65 and over and more than half of those between 50 and 64 call the U.S. relationship with Russia very or extremely important, while only 4 in 10 30-49 year olds and only a third of those under 30 say the same.

Generally speaking, voters are more likely to say they trust Clinton than Trump on negotiating with Russia, 40 percent to 33 percent. Nineteen percent say they trust neither and 7 percent trust both equally.

John Eppenger, 68, a retiree in Fairfield, Ala., said that when it comes to dealing with Russia, Clinton would “do a much better job than Trump. She’s not perfect, she’s not ideal, but she’s better.”

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The AP-GfK Poll of 1,694 adults, including 1,476 registered voters, was conducted online Sept. 15-19, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 2.5 percentage points, and for registered voters is plus or minus 2.5 percentage points.

Respondents were first selected randomly using telephone or mail survey methods and later interviewed online. People selected for KnowledgePanel who didn’t have access to the internet were provided access for free.

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Online:

Poll results: http://ap-gfkpoll.com


AP-GfK Poll: Majority of Americans fear Trump presidency

By JONATHAN LEMIRE and EMILY SWANSON

NEW YORK (AP) — More than half the country fears a Trump presidency. And only about a third of Americans believe he is at least somewhat qualified to serve in the White House.

In the final sprint to Election Day, a new Associated Press-GfK poll underscores those daunting roadblocks for Donald Trump as he tries to overtake Hillary Clinton.

Moreover, most voters oppose the hard-line approach to immigration that is a centerpiece of the billionaire businessman’s campaign. They are more likely to trust Clinton to handle a variety of issues facing the country, and Trump has no advantage on the national security topics also at the forefront of his bid.

Trump undoubtedly has a passionate base of support, seen clearly among the thousands of backers who fill the stands at his signature rallies. But most people don’t share that fervor. Only 29 percent of registered voters would be excited and just 24 percent would be proud should Trump prevail in November.

Only one in four voters find him even somewhat civil or compassionate, and just a third say he’s not at all racist.

“We as Americans should be embarrassed about Donald Trump,” said Michael DeLuise, 66, a retired university vice president and registered Republican who lives in Eugene, Oregon. “We as Americans have always been able to look at the wacky leaders of other countries and say ‘Phew, that’s not us.’ We couldn’t if Trump wins. It’s like putting P.T. Barnum in charge. And it’s getting dangerous.”

To be sure, the nation is sour on Clinton, too. Only 39 percent of voters have a favorable view of the Democratic nominee, compared to the 56 percent who view her unfavorably. Less than a third say they would be excited or proud should she move into the White House.

“I think she’s an extremely dishonest person and have extreme disdain for her and her husband,” said one registered Republican, Denise Pettitte, 36, from Watertown, Wisconsin. “I think it would be wonderful to elect a woman, but a different woman.”

But as poorly as voters may view Clinton, they think even less of Trump.

Forty-four percent say they would be afraid if Clinton, the former secretary of state, is elected, far less than say the same of Trump. He’s viewed more unfavorably than favorably by a 61 percent to 34 percent margin, and more say their unfavorable opinion of the New Yorker is a strong one than say the same of Clinton, 50 percent to 44 percent.

That deep distain for both candidates prompts three-quarters of voters to say that a big reason they’ll be casting their ballot is to stop someone, rather than elect someone.

“It’s not really a vote for her as it’s a vote against Trump,” said Mark Corbin, 59, a business administrator and registered Democrat from Media, Pennsylvania.

Roughly half of voters see Clinton at least somewhat qualified, while just 30 percent say Trump is.

Even when it comes to what may be Clinton’s greatest weakness, the perception that she is dishonest, Trump fails to perform much better: 71 percent say she’s only slightly or not at all honest, while 66 percent say the same of Trump. Forty-nine percent say Clinton is at least somewhat corrupt, but 43 percent say that of Trump.

“Whatever her problems are, they don’t even come close to him,” said JoAnn Dinkelman, 66, a Republican from Rancho Cucamonga, California, who will cross party lines and vote for Clinton. “Everything that comes out of his mouth that is fact-checked turns out to be a lie.”

Trump finds no respite with voters when it comes to what he vows to do as president, either.

Nearly 6 in 10 oppose his promise to build a wall along the U.S. border with Mexico, and only 21 percent of his supporters and 9 percent of registered voters overall are very confident he would succeed at fulfilling his promise that Mexico would pay for the construction.

Six in 10 believe there should be a way for immigrants living in the country illegally to become U.S. citizens — a view that Trump opposes.

“The wall isn’t the answer. It’s not feasible and Mexico won’t pay for it,” said Timothy Seitz, 26, a graduate student at the Ohio State University and a Republican. “We should be leaders. We shouldn’t cower from others and cut ourselves off in the world.”

Beyond immigration, voters say they trust Clinton over Trump by wide margins when it comes to health care, race relations and negotiations with Russia. She also narrowly tops Trump when it comes to filling Supreme Court vacancies, as well as another of the billionaire’s signature issues: handling international trade.

Trump is narrowly favored on creating jobs, 39 percent to 35 percent, while in general, voters are about equally split on which candidate would better handle the economy. Voters are slightly more likely to trust Trump than Clinton on handling gun laws, 39 percent to 35 percent.

Voters are closely split on which candidate would better handle protecting the country and evenly divided on which would better handle the threat posed by the Islamic State group. And Americans are much more likely to say they trust Clinton than Trump to do a better job handling the U.S. image abroad.

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The AP-GfK Poll of 1,694 adults, including 1,476 registered voters, was conducted online Sept. 15-19, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 2.5 percentage points, and for registered voters plus or minus 2.7 points.

Respondents were first selected randomly using telephone or mail survey methods and later interviewed online. People selected for KnowledgePanel who didn’t have access to the internet were provided access for free.

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Online:

Poll results: http://ap-gfkpoll.com