By TALI ARBEL, AP Business Writer

 Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.

 The company Mark Zuckerberg created as a Harvard student eight years ago is preparing for what looks to be the biggest Internet IPO ever. Expected later this week, Facebook’s Wall Street debut could value the company at $100 billion, making it worth more than Disney, Ford and Kraft Foods.

 That’s testament to the impressive numbers Facebook has posted in its relatively brief history. More than 40 percent of American adults log in to the site —to share news, personal observations, photos and more— at least once a week. In all, some 900 million people around the world are users. Facebook’s revenue grew from $777 million in 2009 to $3.7 billion last year. And in the first quarter of 2012 it was more than $1 billion.

 

Just a third of those surveyed think the company’s expected value is appropriate, 50 percent say it is too high. Those who invest in the stock market are more likely to see Facebook as overvalued, 58 percent said so. About 3 in 10 investors say the expected value of shares is fair.

 

But price worries won’t necessarily stop would-be investors. Half the people surveyed say they think Facebook is a good bet, while 31 percent do not. The rest aren’t sure. Americans who invest in stocks roughly agree, although investors who are more “active” — those who have changed their holdings in the past month —are more negative. Nearly 40 percent say Facebook would not be a good investment.

 

Young adults, a majority of whom log on to Facebook daily, are more willing to dance to their hoodie-wearing piper, 28-year-old CEO Mark Zuckerberg. Among Zuckerberg’s peers, adults under age 35, 59 percent say Facebook is a good bet. Compare that to the views of senior citizens: Only 39 percent age 65 and over say Facebook shares are a good investment. Nearly half of Gen X’ers (ages 35-44) say the company is a good bet, as do 55 percent of middle-aged people.

 

Those under 35 are the generation most interested in Facebook’s IPO because they’ve grown up immersed in the social network. They were the first users, logging in from their college dorm rooms. Later, Facebook expanded to allow high school-age and even younger students to sign up. It’s become an integral part of their lives, giving them a launching pad to spread the news of life’s major developments through posts and pictures.

 

Conversely, it’s the rare senior citizen on Facebook: Just 21 percent have an account. Half of baby boomers — the generation born in the years after World War II — have one. But most of the 56 percent of the country that’s on Facebook is young — two-thirds of Gen X’ers and a staggering 81 percent of people 18-35 use the social networking site.

 

Young people aren’t just connected. They are constantly tethered to smartphones, tablets and notebook computers. Even with the rise of alternative social networks like Twitter and Google Plus, 55 percent of Zuckerberg’s peers go on Facebook every day. A third log on several times a day. Despite the intensity of their use, a narrow majority of young adults predict Facebook’s appeal will fade down the road (51 percent), fewer think it will stick around as a service (44 percent).

 

The public overall is similarly divided on the company’s future. Just under half of adults (46 percent) predict a short timeline for Facebook, while 43 percent say it has staying power.

 

Young people are more aware of Zuckerberg and have more positive views of the CEO, who celebrated his 28th birthday on Monday. Overall, one in five Americans say they’ve never heard of him, 30 percent don’t have an opinion and 14 percent plain don’t like him. Only about a third have a good impression of the CEO, who has alienated some with Facebook’s ever-changing approach to user privacy.

 

But 46 percent of people under 35 like him. And a scant 4 percent of those younger adults say they’ve never heard of him.

 

The privacy issue is a stinger. Three of every five Facebook users say they have little or no faith that the company will protect their personal information. Only 13 percent trust Facebook to guard their data, and only 12 percent would feel safe making purchases through the site. Even Facebook’s most dedicated users are wary — half of those who use the site daily say they wouldn’t feel safe buying things on the network.

 

As for how Facebook makes most of its money —selling ads— 57 percent of users say they never click on them or on Facebook’s sponsored content. About another quarter say they rarely do.

 

Despite user discontent about privacy, Facebook and Zuckerberg have connected with many Americans. The survey suggests that his reputation and youth seem more like assets than liabilities. For those who have heard of the CEO, two-thirds are at least somewhat confident in his ability to run a large public company. Twenty-two percent doubt he can handle the leadership role. As for the social network he created, 51 percent of Americans clicked “Like.”

 

The Associated Press-CNBC Poll was conducted May 3-7, 2012 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,004 adults nationwide and has a margin of sampling error of plus or minus 3.9 percentage points.

 

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Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed this report.

 

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Online:

http://www.ap-gfkpoll.com

http://facebook.cnbc.com

 

 

How the poll was conducted

 

The Associated Press-CNBC Poll on the social networking website Facebook and its upcoming initial public offering was conducted by GfK Roper Public Affairs & Corporate Communications from May 3-7. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,004 adults. Interviews were conducted with 703 respondents on landline telephones and 301 on cellular phones.

 

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.9 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results are available at http://facebook.cnbc.com and http://surveys.ap.org.

The questions and results are available at http://facebook.cnbc.com and http://www.ap-gfkpoll.com .

AP-GfK poll: Americans favor farmers & food during drought
LOS ANGELES (AP) — When water gets scarce and the government slaps restrictions on its use, who should be first in line at the spigot? Farmers, according to an Associated Press-GfK poll.

The national survey provides a glimpse into how Americans think water should be managed at a time when abnormally dry weather has afflicted swaths of the country, and water shortages in some states have led to conflict over who should get water and how much.

Two-thirds of Americans believe water is a limited resource that can be depleted if people use too much, the poll found, and 70 percent believe that government should restrict how much residents and businesses use when drought takes hold.

When asked to rate the importance of competing needs when water is scarce, 74 percent said agriculture should be a top or high priority, followed by residential needs (66 percent), wildlife and ecosystems (54 percent) and business and industry (42 percent).

To Cheryl Hendricks in parched California, it’s simple: To put food on the table “we rely on agriculture.”

“It’s getting kind of serious when you are not giving water to people who are producing food,” said Hendricks, 63, of Rancho Cucamonga, about 40 miles east of downtown Los Angeles.

She and her husband are taking shorter showers and removing lawn in response to California’s four-year drought, but for growers and ranchers “it’s more important for them to have it.”

The poll’s findings appear to run against criticism of farming practices that demand vast amounts of water. In California, for example, agriculture accounts for 80 percent of all water drawn from rivers, streams and the ground. Producing California’s almond crop consumes more water than all the showering, dish-washing and other indoor household water use of the state’s 39 million people.

The drought has been acute in California, where rainfall has dipped to record lows, reservoirs are depleted and state regulators have ordered conservation from cities, businesses and agriculture. Some communities have been given nine months to cut their use by 36 percent compared to 2013 levels.

Nevada’s Lake Mead, the largest reservoir in the country, is hovering near its historic low water mark and residents in the Las Vegas area have limits on lawn watering. In Oakridge in western Oregon, a community well is 23 feet below normal and restrictions prevent residents from washing cars and filling swimming pools.

“We need to take care of people first — and food,” said William Clarke-Jessimy, 33, from Queens, New York, who thinks homes and agriculture should be favored for water rights.

He’s watched prices spike for California fresh fruits and vegetables in his local markets, and he worries about friends and family in the San Francisco area who are living with the scarcity of water, with no relief in sight.

“It’s really scary,” he said. “They need to find ways to deal with the drought on a long-term basis. I don’t think a lot of people realize how bad it really is.”

Earlier this month, the House passed Republican-backed legislation designed to bring more water to California’s farm belt. Republicans have blamed some cutbacks on environmental regulations designed to protect salmon and the threatened Delta smelt, a three-inch-long fish that is disappearing. California Democratic Sen. Dianne Feinstein has proposed spending $1.3 billion over a decade for reservoirs, desalination projects and water recycling.

According to the survey, Republicans are slightly more likely than Democrats to call water for agriculture a top priority, 81 percent to 74 percent, respectively. Democrats were more likely than Republicans to see water for wildlife and ecosystems as a top need, 61 percent to 49 percent.

There was little variation in regions around the nation in picking top priorities.

The poll also found most Americans — nearly 80 percent — think government should limit developers to building only in places with an adequate, long-term water supply.

The advocacy group Food & Water Watch has urged Gov. Jerry Brown to place a moratorium on groundwater use for irrigating crops in some parts of the heavily farmed San Joaquin Valley. California director Adam Scow said the poll’s findings reflect that people value food production but the group believes “we simply don’t have the water” to support crops in some drought stricken regions.

David Abbott has witnessed the toll in his hometown.

The resident of Winton, California, in the heart of the state’s Central Valley farm belt, has seen fields turn to dusty patches and farm workers end up jobless. Friends’ wells have gone dry.

In California, farmers have seen allocations of water from rivers and reservoirs slashed by government agencies in amounts greater than at any other time in California history, forcing many to tap depleted groundwater sources or buy it at high prices.

Abbott, 27, a part-time college business professor, places home use and the needs of agriculture on about equal footing. For his part, he’s watering less outdoors at home, has changed shower heads to conserve and waits to get a full load of dirty laundry before turning on the washing machine.

“I know it’s hard when we don’t have water,” said Abbott, who lives amid farms and almond orchards. “They say we are going to have a real wet winter, but I don’t think that’s going to be enough.”

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The AP-GfK Poll of 1,004 adults was conducted online July 9-13, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com


AP-GfK Poll: Majority of Americans favor diplomatic ties with Cuba

WASHINGTON (AP) — Nearly three-fourths of Americans think the United States should have diplomatic ties with Cuba, but they’re not sure how far to go in lifting sanctions, according to an Associated Press-GfK poll released Monday as full diplomatic relations between the two countries were formally restored.

“Relations between Cuba and the U.S. I think are long overdue. There’s no threat there,” said Alex Bega, 30, of Los Angeles. “I think the sanctions we have on them are pretty much obsolete.”

The resumption of normal ties ended decades of acrimony between the two nations that was hardened when President John F. Kennedy and Cuba’s Fidel Castro fought over Soviet expansion in the Americas. The new diplomatic status, however, does not erase lingering disputes, such as mutual claims for economic reparations, Havana’s desire to end a more than 50-year-old trade embargo and the U.S. push for Cuba to improve human rights and democracy.

The new poll also found that 58 percent of Americans approve of President Barack Obama’s handling of the U.S. relationship with Havana while 40 disapprove. By contrast, only 39 percent approve of his handling of the U.S. role in world affairs more generally, while 59 percent disapprove.

“I just disapprove of his politics in general,” said Julie Smith, 40, a university administrator from Bowling Green, Kentucky. “I just don’t think that us trying to improve relations with Cuba is beneficial to the United States.”

Respondents were split on what to do about the sanctions on Cuba. Forty-eight percent thought they should be decreased or eliminated entirely while 47 percent favored keeping them at their current level or increasing them. Five percent didn’t answer.

The story was different when it came to Iran.

Seventy-seven percent said they thought sanctions on Tehran should be kept where they are or increased, according to the poll, which was conducted just days before the U.S. signed an agreement to curb Iran’s nuclear program in exchange for economic sanctions relief. Under the agreement, Iran’s nuclear program will be curbed for a decade in exchange for potentially hundreds of billions of dollars’ worth of relief from international sanctions.

Mary Barry, 57, of Arlington, Texas, is happy that the Obama administration opened diplomatic efforts with both Cuba and Iran, but is wary about lifting sanctions on the two countries.

“I think we need to have diplomatic relations with Iran and monitor their nuclear weapon,” said Berry, who works producing and staging corporate business meetings. But, she said: “I think we need to keep the sanctions in place on Iran to make sure they’re doing what they’ve promised they’re going to do because I think Iran is a country that you can’t really trust.”

On Cuba, she thinks it’s “just time” to restore diplomatic relations. But she favors a gradual lifting of sanctions on Cuba. “I don’t think they should be lifted immediately,” she said.

There is some momentum in Congress, however, to lift the trade embargo.

Sen. Amy Klobuchar, D-Minn., backs a bipartisan bill in the Senate to lift the embargo, which she said must be done for the U.S. to avoid losing investment opportunities that will come with loosening of travel restrictions to the island.

“Once millions of American tourists are going, they will need places to stay and they will need food to eat. … So when they come, they are going to be starting to sleep in Spanish hotels and eat German foods because those countries will be able to supply what they need in the tourism industry, not to mention the computers and Wi-Fi and everything else,” Klobuchar said in an interview.

She predicted the legislation, which has 20 co-sponsors so far, would pass, although maybe not this year. “I know there are some people who have long been opposed to this,” she said.

Democratic Sen. Bob Menendez of New Jersey thinks the Obama administration’s work to restore relations is an attempt to validate the Castro regime’s “brutal behavior.”

“I remain deeply concerned with ongoing human rights violations in Cuba,” Menendez said Monday. “There have been over 2,800 political arrests on the island this year alone.”

The AP-GfK Poll of 1,004 adults was conducted online July 9 to July 13, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points. Respondents were first selected randomly using phone or mail survey methods, and later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided access at no cost to them.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com