By TALI ARBEL, AP Business Writer

 Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.

 The company Mark Zuckerberg created as a Harvard student eight years ago is preparing for what looks to be the biggest Internet IPO ever. Expected later this week, Facebook’s Wall Street debut could value the company at $100 billion, making it worth more than Disney, Ford and Kraft Foods.

 That’s testament to the impressive numbers Facebook has posted in its relatively brief history. More than 40 percent of American adults log in to the site —to share news, personal observations, photos and more— at least once a week. In all, some 900 million people around the world are users. Facebook’s revenue grew from $777 million in 2009 to $3.7 billion last year. And in the first quarter of 2012 it was more than $1 billion.

 

Just a third of those surveyed think the company’s expected value is appropriate, 50 percent say it is too high. Those who invest in the stock market are more likely to see Facebook as overvalued, 58 percent said so. About 3 in 10 investors say the expected value of shares is fair.

 

But price worries won’t necessarily stop would-be investors. Half the people surveyed say they think Facebook is a good bet, while 31 percent do not. The rest aren’t sure. Americans who invest in stocks roughly agree, although investors who are more “active” — those who have changed their holdings in the past month —are more negative. Nearly 40 percent say Facebook would not be a good investment.

 

Young adults, a majority of whom log on to Facebook daily, are more willing to dance to their hoodie-wearing piper, 28-year-old CEO Mark Zuckerberg. Among Zuckerberg’s peers, adults under age 35, 59 percent say Facebook is a good bet. Compare that to the views of senior citizens: Only 39 percent age 65 and over say Facebook shares are a good investment. Nearly half of Gen X’ers (ages 35-44) say the company is a good bet, as do 55 percent of middle-aged people.

 

Those under 35 are the generation most interested in Facebook’s IPO because they’ve grown up immersed in the social network. They were the first users, logging in from their college dorm rooms. Later, Facebook expanded to allow high school-age and even younger students to sign up. It’s become an integral part of their lives, giving them a launching pad to spread the news of life’s major developments through posts and pictures.

 

Conversely, it’s the rare senior citizen on Facebook: Just 21 percent have an account. Half of baby boomers — the generation born in the years after World War II — have one. But most of the 56 percent of the country that’s on Facebook is young — two-thirds of Gen X’ers and a staggering 81 percent of people 18-35 use the social networking site.

 

Young people aren’t just connected. They are constantly tethered to smartphones, tablets and notebook computers. Even with the rise of alternative social networks like Twitter and Google Plus, 55 percent of Zuckerberg’s peers go on Facebook every day. A third log on several times a day. Despite the intensity of their use, a narrow majority of young adults predict Facebook’s appeal will fade down the road (51 percent), fewer think it will stick around as a service (44 percent).

 

The public overall is similarly divided on the company’s future. Just under half of adults (46 percent) predict a short timeline for Facebook, while 43 percent say it has staying power.

 

Young people are more aware of Zuckerberg and have more positive views of the CEO, who celebrated his 28th birthday on Monday. Overall, one in five Americans say they’ve never heard of him, 30 percent don’t have an opinion and 14 percent plain don’t like him. Only about a third have a good impression of the CEO, who has alienated some with Facebook’s ever-changing approach to user privacy.

 

But 46 percent of people under 35 like him. And a scant 4 percent of those younger adults say they’ve never heard of him.

 

The privacy issue is a stinger. Three of every five Facebook users say they have little or no faith that the company will protect their personal information. Only 13 percent trust Facebook to guard their data, and only 12 percent would feel safe making purchases through the site. Even Facebook’s most dedicated users are wary — half of those who use the site daily say they wouldn’t feel safe buying things on the network.

 

As for how Facebook makes most of its money —selling ads— 57 percent of users say they never click on them or on Facebook’s sponsored content. About another quarter say they rarely do.

 

Despite user discontent about privacy, Facebook and Zuckerberg have connected with many Americans. The survey suggests that his reputation and youth seem more like assets than liabilities. For those who have heard of the CEO, two-thirds are at least somewhat confident in his ability to run a large public company. Twenty-two percent doubt he can handle the leadership role. As for the social network he created, 51 percent of Americans clicked “Like.”

 

The Associated Press-CNBC Poll was conducted May 3-7, 2012 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,004 adults nationwide and has a margin of sampling error of plus or minus 3.9 percentage points.

 

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Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed this report.

 

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Online:

http://www.ap-gfkpoll.com

http://facebook.cnbc.com

 

 

How the poll was conducted

 

The Associated Press-CNBC Poll on the social networking website Facebook and its upcoming initial public offering was conducted by GfK Roper Public Affairs & Corporate Communications from May 3-7. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,004 adults. Interviews were conducted with 703 respondents on landline telephones and 301 on cellular phones.

 

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.9 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results are available at http://facebook.cnbc.com and http://surveys.ap.org.

The questions and results are available at http://facebook.cnbc.com and http://www.ap-gfkpoll.com .

AP-GfK Poll: Can Supreme Court be fair in health law case?

WASHINGTON (AP) — Many people in the United States doubt that the Supreme Court can rule fairly in the latest litigation jeopardizing President Barack Obama’s health care law.

The Associated Press-GfK poll finds only 1 person in 10 is highly confident that the justices will rely on objective interpretations of the law rather than their personal opinions. Nearly half, 48 percent, are not confident of the court’s impartiality.

“That lawsuit should have never made it this far,” said Hal Lewis, a retiree from Scranton, Pennsylvania.

“If they rule for the people who are bringing the suit, it could be close to the destruction of Obamacare in this country,” added Lewis, who once edited a local newspaper in his city.

Lewis is one of the relatively few people — 13 percent — who say they are closely following the case, called King v. Burwell.

Opponents of the law argue that as literally written, the law only allows the federal government to subsidize premiums in states that have set up their own insurance markets, also known as exchanges. Most states have not done so, relying instead on the federal HealthCare.gov website.

The Obama administration says opponents are misreading the Affordable Care Act by focusing on just a few words. When the legislation is read in context, it’s clear that lawmakers wanted to help uninsured people in every state, the administration maintains.

If the court sides with the plaintiffs, it’s estimated that 8 million to 9 million people across more than 30 states could lose coverage. They would be unable to afford their premiums without the subsidies, which are keyed to household income. A decision is expected late in June.

In a twist, the poll found that opponents of the law, who tend to be politically conservative, have less confidence in the objectivity of a court with a conservative majority. Among foes, 60 percent are not confident, compared with 44 percent of the law’s supporters.

“That is incredibly powerful that a court associated with conservative views is not well trusted by Republicans,” said Robert Blendon, who tracks public opinion on health care at the Harvard T.H. Chan School of Public Health. Blendon said the law’s opponents may be remembering the court’s 2012 ruling in which Chief Justice John Roberts cast the key vote to uphold the law.

Regardless of how the public feels about the court’s internal deliberations, a majority wants the justices to allow subsidies to continue flowing in all 50 states, an opinion in line with the administration’s position.

Fifty-six percent said the court should keep the subsidies without restriction, while 39 percent said the financial aid should be limited to residents of states that set up their own health insurance markets.

It’s less clear what people would want Congress to do if the court were to side with the law’s opponents. A ruling for the plaintiffs would invalidate health insurance subsidies in states without their own exchanges. Many of those states have Republican governors and legislatures that have resisted the health care law.

The poll found that a bare majority, 51 percent, wants Congress to amend the law to make it clear that people are entitled to help regardless of what their state leaders do.

But 44 percent prefer that Congress leave the law as is and let states decide whether they want to create insurance exchanges that would allow their residents to receive subsidies.

“It suggests there’s a political opening for Republicans to offer a way for people to continue receiving subsidies through some sort of state arrangement,” Blendon said.

State leaders would have to move fast. Some legal experts say it would be only weeks before the subsidies dry up; others say it’s possible the administration could continue payments through the end of this year.

Ethan Levesque of Augusta, Maine, said he is troubled by the federal law’s requirement that virtually all U.S. residents get health insurance or risk fines from the IRS.

“I feel like it should actually be the determination of the states to decide health coverage,” said Levesque, a customer service representative for a telecommunications company.

“There is definitely nothing wrong with health care whatsoever, but it’s the way that this has been presented to people that I have problems with,” he said.

The poll found sharp splits on whether Congress should intervene.

Two-thirds of Democrats think Congress should amend the law to save the subsidies, but only 31 percent of Republicans shared that view. Half of independents want Congress to update the law if necessary, while 41 percent think it should be kept as is.

Leading congressional Republicans have said they would step in to prevent health insurance markets from unraveling, but they have not spelled out details.

It’s estimated that 15 million to 17 million adults have gained coverage since the fall of 2013, when the law’s big insurance expansion began. But the nation is divided over Obama’s major domestic policy achievement.

The poll found 27 percent of Americans support the law, while 38 percent oppose it and 34 percent say they neither support nor oppose it.

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The AP-GfK Poll of 1,077 adults was conducted online April 23-27, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com


AP-GfK Poll: Immigration not a deal breaker for Republicans

By EMILY SWANSON  Associated Press

WASHINGTON (AP) — Americans are split down the middle on whether they would prefer to vote for a candidate who wants to keep or undo President Barack Obama’s executive action to let some immigrants living in the U.S. illegally stay in the country, according to a new Associated Press-GfK poll.

But even Republicans don’t necessarily see a candidate’s support for that action as a deal breaker for their votes.

The poll was conducted before former Secretary of State Hillary Rodham Clinton said Tuesday that she supports a path to citizenship and that, if elected president, she would expand the protections for immigrants laid out in Obama’s executive action.

Five things to know about public opinion on immigration:

HALF SUPPORT PATH TO CITIZENSHIP, LEGAL STATUS

Most Americans – 53 percent – say they favor providing a way for immigrants who are already in the United States illegally to become U.S. citizens, while 44 percent are opposed.

And although Clinton drew a stark line Tuesday between support for citizenship and support for legal status to stay, the poll shows that distinction makes little difference in people’s support for a change in immigration policy.

Among Americans asked if they favor a way for those already in the United States to stay legally, 50 percent were in favor and 48 percent opposed – not a significant difference from support for a path to citizenship.

DIVISION OVER OBAMA EXECUTIVE ACTION

Forty-nine percent say they’re more likely to support someone who wants to keep Obama’s immigration action in place, while 47 percent would rather vote for someone who wants to undo it, the AP-GfK poll shows.

That’s true even though most Americans support the policies that make up the executive action. Fifty-nine percent favor providing a way for immigrants brought to the United States illegally as children to stay legally, and 57 percent support allowing those who are in the country but whose children are U.S. citizens or permanent residents to stay.

Americans on both sides of the executive action issue are just as likely to say that they could imagine voting for a candidate who disagrees with them as say they could not.

NOT A DEAL BREAKER FOR REPUBLICANS

Even among Republicans, many say they could see themselves voting for a candidate who wants to keep Obama’s action in place.

Three-quarters of Republicans say they would prefer to vote for a candidate who would undo it, but a combined 55 percent would either prefer to support a candidate who would keep it in place or could imagine themselves voting for such a candidate.

Even among conservative Republicans, nearly half – 47 percent – could at least imagine voting for a candidate who would keep the action in place.

Significant minorities of Republicans – about 4 in 10 – support allowing immigrants brought to the United States as children, along with parents of citizens or permanent residents, to stay legally.

LINE IN THE SAND FOR HISPANICS

Three-quarters of Hispanics in the poll say that they would prefer to support a candidate who would keep Obama’s executive action in place, and a majority – 53 percent of Hispanics overall – say they definitely could not support a candidate who wants to undo it.

Eight in 10 Hispanics in the poll favor allowing those brought to the country as children, and those who are parents of citizens or permanent residents, to stay legally.

Hispanics are more likely to trust Democrats than Republicans on handling immigration, 36 percent to 21 percent. But nearly a third don’t trust either party on the issue.

Among all Americans, 30 percent trust Democrats more and 26 percent trust Republicans more, while29 percent trust neither party and 15 percent trust both equally.

MOST DISAPPROVE OF OBAMA’S HANDLING OF IMMIGRATION

Americans are more likely to disapprove than approve of how the president is handling immigration, 57 percent to 42 percent. That’s unchanged since the last AP-GfK poll early in February.

Fifty-seven percent of Americans call immigration a very or extremely important issue to them personally, up slightly since 52 percent in February.

Among Hispanics, 6 in 10 approve of how Obama is handling immigration. In October, before he announced the immigration action, only 3 in 10 did.

The AP-GfK Poll of 1,077 adults was conducted online April 23-27, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points. Some questions were asked of a half sample and have a higher margin of error.

Respondents were first selected randomly using phone or mail survey methods, and later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided access at no cost to them.

Online:

AP-GfK Poll: http://www.ap-gfkpoll.com

Follow Emily Swanson on Twitter at: http://twitter.com/EL-Swan