By TALI ARBEL, AP Business Writer

 Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.

 The company Mark Zuckerberg created as a Harvard student eight years ago is preparing for what looks to be the biggest Internet IPO ever. Expected later this week, Facebook’s Wall Street debut could value the company at $100 billion, making it worth more than Disney, Ford and Kraft Foods.

 That’s testament to the impressive numbers Facebook has posted in its relatively brief history. More than 40 percent of American adults log in to the site —to share news, personal observations, photos and more— at least once a week. In all, some 900 million people around the world are users. Facebook’s revenue grew from $777 million in 2009 to $3.7 billion last year. And in the first quarter of 2012 it was more than $1 billion.

 

Just a third of those surveyed think the company’s expected value is appropriate, 50 percent say it is too high. Those who invest in the stock market are more likely to see Facebook as overvalued, 58 percent said so. About 3 in 10 investors say the expected value of shares is fair.

 

But price worries won’t necessarily stop would-be investors. Half the people surveyed say they think Facebook is a good bet, while 31 percent do not. The rest aren’t sure. Americans who invest in stocks roughly agree, although investors who are more “active” — those who have changed their holdings in the past month —are more negative. Nearly 40 percent say Facebook would not be a good investment.

 

Young adults, a majority of whom log on to Facebook daily, are more willing to dance to their hoodie-wearing piper, 28-year-old CEO Mark Zuckerberg. Among Zuckerberg’s peers, adults under age 35, 59 percent say Facebook is a good bet. Compare that to the views of senior citizens: Only 39 percent age 65 and over say Facebook shares are a good investment. Nearly half of Gen X’ers (ages 35-44) say the company is a good bet, as do 55 percent of middle-aged people.

 

Those under 35 are the generation most interested in Facebook’s IPO because they’ve grown up immersed in the social network. They were the first users, logging in from their college dorm rooms. Later, Facebook expanded to allow high school-age and even younger students to sign up. It’s become an integral part of their lives, giving them a launching pad to spread the news of life’s major developments through posts and pictures.

 

Conversely, it’s the rare senior citizen on Facebook: Just 21 percent have an account. Half of baby boomers — the generation born in the years after World War II — have one. But most of the 56 percent of the country that’s on Facebook is young — two-thirds of Gen X’ers and a staggering 81 percent of people 18-35 use the social networking site.

 

Young people aren’t just connected. They are constantly tethered to smartphones, tablets and notebook computers. Even with the rise of alternative social networks like Twitter and Google Plus, 55 percent of Zuckerberg’s peers go on Facebook every day. A third log on several times a day. Despite the intensity of their use, a narrow majority of young adults predict Facebook’s appeal will fade down the road (51 percent), fewer think it will stick around as a service (44 percent).

 

The public overall is similarly divided on the company’s future. Just under half of adults (46 percent) predict a short timeline for Facebook, while 43 percent say it has staying power.

 

Young people are more aware of Zuckerberg and have more positive views of the CEO, who celebrated his 28th birthday on Monday. Overall, one in five Americans say they’ve never heard of him, 30 percent don’t have an opinion and 14 percent plain don’t like him. Only about a third have a good impression of the CEO, who has alienated some with Facebook’s ever-changing approach to user privacy.

 

But 46 percent of people under 35 like him. And a scant 4 percent of those younger adults say they’ve never heard of him.

 

The privacy issue is a stinger. Three of every five Facebook users say they have little or no faith that the company will protect their personal information. Only 13 percent trust Facebook to guard their data, and only 12 percent would feel safe making purchases through the site. Even Facebook’s most dedicated users are wary — half of those who use the site daily say they wouldn’t feel safe buying things on the network.

 

As for how Facebook makes most of its money —selling ads— 57 percent of users say they never click on them or on Facebook’s sponsored content. About another quarter say they rarely do.

 

Despite user discontent about privacy, Facebook and Zuckerberg have connected with many Americans. The survey suggests that his reputation and youth seem more like assets than liabilities. For those who have heard of the CEO, two-thirds are at least somewhat confident in his ability to run a large public company. Twenty-two percent doubt he can handle the leadership role. As for the social network he created, 51 percent of Americans clicked “Like.”

 

The Associated Press-CNBC Poll was conducted May 3-7, 2012 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,004 adults nationwide and has a margin of sampling error of plus or minus 3.9 percentage points.

 

___

Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed this report.

 

___

Online:

http://www.ap-gfkpoll.com

http://facebook.cnbc.com

 

 

How the poll was conducted

 

The Associated Press-CNBC Poll on the social networking website Facebook and its upcoming initial public offering was conducted by GfK Roper Public Affairs & Corporate Communications from May 3-7. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,004 adults. Interviews were conducted with 703 respondents on landline telephones and 301 on cellular phones.

 

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.9 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results are available at http://facebook.cnbc.com and http://surveys.ap.org.

The questions and results are available at http://facebook.cnbc.com and http://www.ap-gfkpoll.com .

AP-GfK Poll: Sharp divisions after high court backs gay marriage

NEW YORK (AP) — The Supreme Court’s ruling last month legalizing same-sex marriage nationwide has left Americans sharply divided, according to an Associated Press-GfK poll that suggests support for gay unions may be down slightly from earlier this year.

The poll also found a near-even split over whether local officials with religious objections should be required to issue marriage licenses to same-sex couples, with 47 percent saying that should be the case and 49 percent say they should be exempt.

Overall, if there’s a conflict, a majority of those questioned think religious liberties should win out over gay rights, according to the poll. While 39 percent said it’s more important for the government to protect gay rights, 56 percent said protection of religious liberties should take precedence.

The poll was conducted July 9 to July 13, less than three weeks after the Supreme Court ruled states cannot ban same-sex marriage.

According to the poll, 42 percent support same-sex marriage and 40 percent oppose it. The percentage saying they favor legal same-sex marriage in their state was down slightly from the 48 percent who said so in an April poll. In January, 44 percent were in favor.

Asked specifically about the Supreme Court ruling, 39 percent said they approve and 41 percent said they disapprove.

“What the Supreme Court did is jeopardize our religious freedoms,” said Michael Boehm, 61, an industrial controls engineer from the Detroit area who describes himself as a conservative-leaning independent.

“You’re going to see a conflict between civil law and people who want to live their lives according to their faiths,” Boehm said.

Boehm was among 59 percent of the poll respondents who said wedding-related businesses with religious objections should be allowed to refuse service to gay and lesbian couples. That compares with 52 percent in April.

Also, 46 percent said businesses more generally should be allowed to refuse service to same-sex couples, while 51 percent said that should not be allowed.

Claudette Girouard, 69, a retiree from Chesterfield Township, Michigan, said she is a moderate independent voter who has gradually become supportive of letting same-sex couples marry.

“I don’t see what the big hoopla is,” she said. “If they’re happy, why not?”

Girouard said local officials should be required to perform same-sex marriages, but does not think that wedding-related businesses should be forced to serve same-sex couples.

“If the official doesn’t like what he’s being asked to do, then quit,” she said. “But businesses are kind of independent, so if they have a strong belief against it, there are enough other businesses out there for someone to use.”

The poll found pronounced differences in viewpoints depending on political affiliation.

For example, 65 percent of Democrats, but only 22 percent of Republicans favored allowing same-sex couples to legally marry in their state. And 72 percent of Republicans but just 31 percent of Democrats said local officials with religious objections should be exempt from issuing marriage licenses.

By a 64-32 margin, most Democrats said it’s more important to protect gay rights than religious liberties when the two are in conflict. Republicans said the opposite, by 82-17.

Clarence Wells, 60, a conservative from Rockwood, Tennessee, said he strongly disapproved of the Supreme Court’s ruling. He anticipates friction as gay couples try to exercise their newfound rights and people with religious objections to same-sex marriage balk at accepting them.

“I don’t believe it’s going to go over smoothly,” said Wells. “I think a lot of them will be shunned in church. … I think there will businesses that are going to close, because some people are stubborn enough to not want to deal with it.”

Andrew Chan, 41, a moderate independent from Seattle, said he has tried to remain neutral on same-sex marriage.

“For me, it’s always been about tolerating,” said Chan, who works for a nonprofit organization. “I’ve got friends on both sides.”

Chan said he was happy for gays and lesbians who have found someone they want to marry, and he expressed some wariness toward politicians who might try to roll back the Supreme Court ruling.

“That just creates more division,” he said. “Are we looking to move the country forward or move it backward?”

___

The AP-GfK Poll of 1,004 adults was conducted online July 9 to July 13, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points. Some questions were ask of half samples of respondents and have smaller margins of error. Respondents were first selected randomly using phone or mail survey methods, and later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided access at no cost to them.

___

Swanson reported from Washington.

___

Reach David Crary on Twitter at http://twitter.com/CraryAP and Emily Swanson at http://twitter.com/EL_Swan

___

Online:

AP-GfK Poll: http://www.ap-gfkpoll.com


AP-GfK Poll: Minorities, young Americans still backing Obama

WASHINGTON (AP) — Even as the public remains closely divided about his presidency, Barack Obama is holding on to his support from the so-called “Obama coalition” of minorities, liberals and young Americans, an Associated Press-GfK poll shows, creating an incentive for the next Democratic presidential nominee to stick with him and his policies.

Hillary Rodham Clinton, by comparison, is viewed somewhat less favorably by the key voting groups whose record-setting turnout in 2008 propelled Obama to the White House and will be crucial to her own success.

Roughly two-thirds of Hispanics view Obama favorably, compared to just over half of Hispanics who say the same about Clinton. Among self-identified liberals, Obama’s favorability stands at 87 percent, to Clinton’s 72 percent. Half of Americans under the age of 30 view Obama favorably, compared to just 38 percent for his former secretary of state.

The findings offer a window into the factors at play as Clinton decides how closely to embrace Obama, his record and his policies in her campaign for president. Although associating herself with Obama could turn off some independent and Republican-leaning voters, electoral math and changing demographics make it critical for Democrats to turn out high numbers of Hispanics, African Americans and young voters.

Overall, Obama’s job approval rating stands at 43 percent, a leveling off following an AP-GfK poll conducted in early February that put his approval at 47 percent — slightly higher than it had been through most of 2014. The number of Americans who disapprove of Obama’s job performance has stayed relatively steady at 55 percent.

“He just seems to have something in his mind that he wants to accomplish and keeps trying to get it done,” said Christine Klauder, a self-described liberal from southern New Jersey. Klauder said she voted for Obama in 2008 and 2012 and that her support hasn’t dropped off. “He’s more oriented toward the kind of people that I feel that we are, have been all my life.”

Contrast that with Klauder’s views about Clinton, who has yet to win her enthusiastic support. “Being a woman, I think it would be wonderful to see her in — but I’m not sure,” Klauder said. “I think maybe her time has passed.”

Obama, whose troubles in the polls were seen as a drag on Democratic in last year’s midterm elections, has also managed to hold on to recent gains he’s made among core supporters.

When AP-GfK polled in October 2014, Obama’s approval rating among Hispanics had plummeted to 39 percent, as Hispanic advocacy groups demanded that Obama take aggressive action on immigration. One month later, he did just that — and his job approval among Hispanics now stands at 56 percent. Whereas 72 percent of liberals approved of Obama’s performance in October, that number now appears to have climbed, to 82 percent.

The survey reinforces a concern expressed by many Democrats about Clinton’s candidacy: that she just doesn’t inspire the levels of enthusiasm among traditional Democratic constituencies that were so critical to Obama’s success.

In the first weeks of her campaign, Clinton has promoted a number of populist ideas surrounding immigration, voting rights and economics that hew closely to themes that Obama has made central to his presidency. Although she distanced herself from Obama by suggesting she would have voted against giving him expedited authority to negotiate trade deals, she offered explicit support for the controversial nuclear deal with Iran that Obama announced this week.

Esther Danner, a 61-year-old from Hanover, Maryland, said she’s continued to support Obama because she feels he’s made progress on overhauling health care, promoting same-sex marriage and lifting the ban on gays in the military. Danner, who works part time at an African American heritage museum, said she thought Obama’s full-throated support would go a long way to persuade minorities and young Americans to show up to vote for the next Democratic nominee.

“The last eight years have been preparing for the 2016 election,” Danner said. “The current generation that voted for Obama, like myself, will probably continue the journey with the next Democratic candidate.”

In an AP-GfK poll conducted in January and February, nearly half of Americans — 47 percent — described the economy as “good,” almost as many as the 51 percent who called it “poor.” Since then, views of the economy have grown slightly more negative, with 41 percent now saying the economy is “good” and 57 percent saying it’s “poor.”

___

The AP-GfK Poll of 1,004 adults was conducted online from Thursday to Monday, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points, but higher for subgroups such as Hispanics and African Americans.

___

Associated Press writer Stacy A. Anderson contributed to this report.

___

Reach Josh Lederman on Twitter at http://twitter.com/joshledermanAP and Emily Swanson at http://twitter.com/EL_Swan