By TALI ARBEL, AP Business Writer

 Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.

 The company Mark Zuckerberg created as a Harvard student eight years ago is preparing for what looks to be the biggest Internet IPO ever. Expected later this week, Facebook’s Wall Street debut could value the company at $100 billion, making it worth more than Disney, Ford and Kraft Foods.

 That’s testament to the impressive numbers Facebook has posted in its relatively brief history. More than 40 percent of American adults log in to the site —to share news, personal observations, photos and more— at least once a week. In all, some 900 million people around the world are users. Facebook’s revenue grew from $777 million in 2009 to $3.7 billion last year. And in the first quarter of 2012 it was more than $1 billion.

 

Just a third of those surveyed think the company’s expected value is appropriate, 50 percent say it is too high. Those who invest in the stock market are more likely to see Facebook as overvalued, 58 percent said so. About 3 in 10 investors say the expected value of shares is fair.

 

But price worries won’t necessarily stop would-be investors. Half the people surveyed say they think Facebook is a good bet, while 31 percent do not. The rest aren’t sure. Americans who invest in stocks roughly agree, although investors who are more “active” — those who have changed their holdings in the past month —are more negative. Nearly 40 percent say Facebook would not be a good investment.

 

Young adults, a majority of whom log on to Facebook daily, are more willing to dance to their hoodie-wearing piper, 28-year-old CEO Mark Zuckerberg. Among Zuckerberg’s peers, adults under age 35, 59 percent say Facebook is a good bet. Compare that to the views of senior citizens: Only 39 percent age 65 and over say Facebook shares are a good investment. Nearly half of Gen X’ers (ages 35-44) say the company is a good bet, as do 55 percent of middle-aged people.

 

Those under 35 are the generation most interested in Facebook’s IPO because they’ve grown up immersed in the social network. They were the first users, logging in from their college dorm rooms. Later, Facebook expanded to allow high school-age and even younger students to sign up. It’s become an integral part of their lives, giving them a launching pad to spread the news of life’s major developments through posts and pictures.

 

Conversely, it’s the rare senior citizen on Facebook: Just 21 percent have an account. Half of baby boomers — the generation born in the years after World War II — have one. But most of the 56 percent of the country that’s on Facebook is young — two-thirds of Gen X’ers and a staggering 81 percent of people 18-35 use the social networking site.

 

Young people aren’t just connected. They are constantly tethered to smartphones, tablets and notebook computers. Even with the rise of alternative social networks like Twitter and Google Plus, 55 percent of Zuckerberg’s peers go on Facebook every day. A third log on several times a day. Despite the intensity of their use, a narrow majority of young adults predict Facebook’s appeal will fade down the road (51 percent), fewer think it will stick around as a service (44 percent).

 

The public overall is similarly divided on the company’s future. Just under half of adults (46 percent) predict a short timeline for Facebook, while 43 percent say it has staying power.

 

Young people are more aware of Zuckerberg and have more positive views of the CEO, who celebrated his 28th birthday on Monday. Overall, one in five Americans say they’ve never heard of him, 30 percent don’t have an opinion and 14 percent plain don’t like him. Only about a third have a good impression of the CEO, who has alienated some with Facebook’s ever-changing approach to user privacy.

 

But 46 percent of people under 35 like him. And a scant 4 percent of those younger adults say they’ve never heard of him.

 

The privacy issue is a stinger. Three of every five Facebook users say they have little or no faith that the company will protect their personal information. Only 13 percent trust Facebook to guard their data, and only 12 percent would feel safe making purchases through the site. Even Facebook’s most dedicated users are wary — half of those who use the site daily say they wouldn’t feel safe buying things on the network.

 

As for how Facebook makes most of its money —selling ads— 57 percent of users say they never click on them or on Facebook’s sponsored content. About another quarter say they rarely do.

 

Despite user discontent about privacy, Facebook and Zuckerberg have connected with many Americans. The survey suggests that his reputation and youth seem more like assets than liabilities. For those who have heard of the CEO, two-thirds are at least somewhat confident in his ability to run a large public company. Twenty-two percent doubt he can handle the leadership role. As for the social network he created, 51 percent of Americans clicked “Like.”

 

The Associated Press-CNBC Poll was conducted May 3-7, 2012 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,004 adults nationwide and has a margin of sampling error of plus or minus 3.9 percentage points.

 

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Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed this report.

 

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Online:

http://www.ap-gfkpoll.com

http://facebook.cnbc.com

 

 

How the poll was conducted

 

The Associated Press-CNBC Poll on the social networking website Facebook and its upcoming initial public offering was conducted by GfK Roper Public Affairs & Corporate Communications from May 3-7. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,004 adults. Interviews were conducted with 703 respondents on landline telephones and 301 on cellular phones.

 

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.9 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results are available at http://facebook.cnbc.com and http://surveys.ap.org.

The questions and results are available at http://facebook.cnbc.com and http://www.ap-gfkpoll.com .

AP-GfK Poll: Americans not confident in US government’s ability to minimize range of threats

By JILL COLVIN and JENNIFER AGIESTA, Associated Press

WASHINGTON (AP) — Americans lack confidence in the government’s ability to protect their personal safety and economic security, a sign that their widespread unease about the state of the nation extends far beyond politics, according to the latest Associated Press-GfK poll.

With Election Day about a month away, more than half those in the survey said Washington can do little to effectively lessen threats such as climate change, mass shootings, racial tensions, economic uncertainty and an unstable job market.

“I think what we’ve got going on here in America is the perfect storm of not good things,” said Joe Teasdale, 59, who lives in southwest Wisconsin and works as an assistant engineer at a casino.

For many of those questioned in the poll, conducted before doctors in Texas diagnosed a Liberian man with the Ebola virus, the concern starts with the economy.

The poll found that 9 in 10 of those most likely to vote in the Nov. 4 election call the economy an extremely or very important issue. Teasdale is among those who say the slow recovery from the recession is a top concern.

Despite improvements nationally, business is far from booming in his state, Teasdale said. He’s been supplementing his stagnant salary by renovating and renting out duplexes and has little faith the situation will improve soon. He wants government to get out of the way of business.

“If you’re putting so much restriction on them where it isn’t practical for them to expand or grow, why should they?” Teasdale asked.

Those surveyed also pointed to events such as the protests in Ferguson, Missouri, that followed the fatal police shooting an unarmed black 18-year-old and the beheading of a woman in an Oklahoma food processing plant, apparently at the hand of a suspended co-worker.

“This is the first time I’ve felt insecure in my own country,” said Jan Thomas, 75, of Stevensville, Montana. “Especially after the beheading in Oklahoma. That’s scary.”

The poll found that Democrats tend to express more faith in the government’s ability to protect them than do Republicans. Yet even among Democrats, just 27 percent are confident the government can keep them safe from terrorist attacks. Fewer than 1 in 5 say so on each of the other issues, including climate change.

“There’s too many people who still don’t believe that it’s happening,” bemoaned Felicia Duncan, 53, who lives in Sharonville, Ohio, a suburb of Cincinnati, and works as an office manager at a mechanical contracting company.

Urbanites tend to be more confident the government will keep them safe from terrorist threats than do people living in suburbs and rural areas. Younger Americans are more confident than older people that the government can minimize the threat of mass shootings. When it comes to quelling racial tensions, Hispanics are more confident than are blacks and whites.

Thirteen years after the Sept. 11 attacks, and as the Obama administration conducts airstrikes against Islamic State militants in Syria and Iraq, only 1 in 5 in the poll say they are extremely or very confident the government can keep them safe from another terrorist attack. Four in 10 express moderate confidence.

While there has not been a large-scale terrorist attack on U.S. soil since 9/11, roughly one-third of Americans say they are not too confident or not confident at all in the government’s ability to prevent another.

Bill Denison, 85, who lives in Bradenton, Florida, is among the minority who thinks the government is doing a good job keeping citizens safe, at least when it comes to preventing domestic attacks.

“Overall I think that the best job that we’ve done in this country is with anti-terrorism,” he said. “We’re doing a magnificent job and so far it’s been pretty successful.”

Still, he expressed disbelief at the recent security breaches involving Secret Service agents, including an incident in which a man scaled the White House fence and made his way deep into the executive mansion.

“The fact that a guy can run into the White House is pretty disturbing,” he said. “But we’re only human. And humans are going to make mistakes.”

The AP-GfK Poll was conducted September 25-29, 2014, using KnowledgePanel, GfK’s probability-based panel designed to be representative of the U.S. population. It involved online interviews with 1,845 adults, and has a margin of sampling error of plus or minus 2.5 percentage points for all respondents.

Respondents were selected randomly using telephone or mail survey methods, and later interviewed. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were given free access.

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Associated Press writer Janet McConnaughey in New Orleans contributed to this report.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com


AP-GfK Poll: Half think US at high risk of terror attack, yet fewer are closely following airstrikes

By DEB RIECHMANN and JENNIFER AGIESTA, Associated Press

WASHINGTON (AP) — Half of Americans think there’s a high risk of a terrorist attack on U.S. soil, yet only a third are closely following news of U.S. airstrikes against Islamic extremists in the Middle East.

Most people do think the airstrikes are a good idea. Two-thirds of those questioned for an Associated Press-GfK poll say they favor the offensive by the U.S. and allies. And, despite, more than a decade of costly war, about one-third favor going beyond that and putting American military boots on the ground in Iraq or Syria.

President Barack Obama says he has no plans to send ground troops to either country. A little more than a third say they are opposed to the idea, and about one in four say they neither favor nor oppose it.

That’s thousands of miles away. What about concern at home?

According to the poll, most think there’s a high risk of a terrorist attack inside the United States, 53 percent, though just 20 percent call it an “extremely high risk.” An additional 32 percent say the nation is at moderate risk of a terrorist attack and 12 percent say it faces a low risk of terror attacks.

The poll has not asked that specific question in the past. However, the finding tracks with Pew Research Center data from July indicating that concern had ebbed somewhat since the Sept. 11, 2001, attacks.

This summer, the Pew survey said 59 percent of Americans were “very” or “somewhat worried” that there would soon be another terrorist attack in the United States. That’s lower than the 73 percent that Pew found were concerned, following 9/11, that another attack was imminent and about the same as the 58 percent who were worried about another attack after the April 2013 Boston Marathon bombing.

There hasn’t been a massive terrorist attack on U.S. soil since 9/11.

Those in the AP-GfK survey are split on whether they approve of the way Obama is handling the threat from terrorism and specifically the threat posed by the Islamic State group. About half approve and about half disapprove of Obama’s actions to confront the threat. Still, those figures are better than Obama’s approval ratings for handling top domestic issues. Just 40 percent approve of his handling of the economy, 41 percent approve of his work on health care and 34 percent approve of the way he’s handling immigration.

Douglas Dowden, 49, a native of San Diego who now lives in central California, said he thinks the threat from the Islamic State group is overblown. He doesn’t support Obama’s decision to launch airstrikes.

“How many terror threat attacks happen in countries like say Spain, Italy, the U.S.? It’s not that often. I have more fear of what some whack job locally is going to do — that’s more of a concern to me than some potential threat from some extremist group,” Dowden said.

Dowden is among the 37 percent surveyed who said they were following news about the airstrikes “somewhat closely.” About 32 percent of those surveyed are paying close attention to the military action, and 30 percent say they’re barely monitoring the U.S. military action.

“I’m really not following it. There is so much terrible news and I’d rather follow the domestic news than the foreign news — but I still am interested in what’s going on,” said Betty Masket, a 91-year-old retired government health science administrator from Chevy Chase, Maryland. “I really feel sorry for Obama. I think he’s doing the best he can.”

Keith Fehser, 55, a commodities trader from suburban Chicago, says Americans need to see terrorism as an extremely important issue, yet they don’t.

“I just think it’s only going to get worse,” Fehser said. “Even though the government tries its best to keep on top of it, it’s just lunacy out there with what can be done by just small groups of people.”

He said most people he talks with don’t care much about the U.S. airstrikes on Iraq and Syria. “It’s a long way away. As long as we’re not letting our own people get killed, I don’t think they care that much,” he said, adding that he would be “very disgusted” if American combat troops were sent back to the region.

The AP-GfK Poll was conducted Sept. 25-29, 2014, using KnowledgePanel, GfK’s probability-based panel designed to be representative of the U.S. population. It involved online interviews with 1,845 adults, and has a margin of sampling error of plus or minus 2.5 percentage points for all respondents. Respondents were selected randomly using phone or mail survey methods, and later interviewed. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were given free access.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com