By TALI ARBEL, AP Business Writer

 Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.

 The company Mark Zuckerberg created as a Harvard student eight years ago is preparing for what looks to be the biggest Internet IPO ever. Expected later this week, Facebook’s Wall Street debut could value the company at $100 billion, making it worth more than Disney, Ford and Kraft Foods.

 That’s testament to the impressive numbers Facebook has posted in its relatively brief history. More than 40 percent of American adults log in to the site —to share news, personal observations, photos and more— at least once a week. In all, some 900 million people around the world are users. Facebook’s revenue grew from $777 million in 2009 to $3.7 billion last year. And in the first quarter of 2012 it was more than $1 billion.

 

Just a third of those surveyed think the company’s expected value is appropriate, 50 percent say it is too high. Those who invest in the stock market are more likely to see Facebook as overvalued, 58 percent said so. About 3 in 10 investors say the expected value of shares is fair.

 

But price worries won’t necessarily stop would-be investors. Half the people surveyed say they think Facebook is a good bet, while 31 percent do not. The rest aren’t sure. Americans who invest in stocks roughly agree, although investors who are more “active” — those who have changed their holdings in the past month —are more negative. Nearly 40 percent say Facebook would not be a good investment.

 

Young adults, a majority of whom log on to Facebook daily, are more willing to dance to their hoodie-wearing piper, 28-year-old CEO Mark Zuckerberg. Among Zuckerberg’s peers, adults under age 35, 59 percent say Facebook is a good bet. Compare that to the views of senior citizens: Only 39 percent age 65 and over say Facebook shares are a good investment. Nearly half of Gen X’ers (ages 35-44) say the company is a good bet, as do 55 percent of middle-aged people.

 

Those under 35 are the generation most interested in Facebook’s IPO because they’ve grown up immersed in the social network. They were the first users, logging in from their college dorm rooms. Later, Facebook expanded to allow high school-age and even younger students to sign up. It’s become an integral part of their lives, giving them a launching pad to spread the news of life’s major developments through posts and pictures.

 

Conversely, it’s the rare senior citizen on Facebook: Just 21 percent have an account. Half of baby boomers — the generation born in the years after World War II — have one. But most of the 56 percent of the country that’s on Facebook is young — two-thirds of Gen X’ers and a staggering 81 percent of people 18-35 use the social networking site.

 

Young people aren’t just connected. They are constantly tethered to smartphones, tablets and notebook computers. Even with the rise of alternative social networks like Twitter and Google Plus, 55 percent of Zuckerberg’s peers go on Facebook every day. A third log on several times a day. Despite the intensity of their use, a narrow majority of young adults predict Facebook’s appeal will fade down the road (51 percent), fewer think it will stick around as a service (44 percent).

 

The public overall is similarly divided on the company’s future. Just under half of adults (46 percent) predict a short timeline for Facebook, while 43 percent say it has staying power.

 

Young people are more aware of Zuckerberg and have more positive views of the CEO, who celebrated his 28th birthday on Monday. Overall, one in five Americans say they’ve never heard of him, 30 percent don’t have an opinion and 14 percent plain don’t like him. Only about a third have a good impression of the CEO, who has alienated some with Facebook’s ever-changing approach to user privacy.

 

But 46 percent of people under 35 like him. And a scant 4 percent of those younger adults say they’ve never heard of him.

 

The privacy issue is a stinger. Three of every five Facebook users say they have little or no faith that the company will protect their personal information. Only 13 percent trust Facebook to guard their data, and only 12 percent would feel safe making purchases through the site. Even Facebook’s most dedicated users are wary — half of those who use the site daily say they wouldn’t feel safe buying things on the network.

 

As for how Facebook makes most of its money —selling ads— 57 percent of users say they never click on them or on Facebook’s sponsored content. About another quarter say they rarely do.

 

Despite user discontent about privacy, Facebook and Zuckerberg have connected with many Americans. The survey suggests that his reputation and youth seem more like assets than liabilities. For those who have heard of the CEO, two-thirds are at least somewhat confident in his ability to run a large public company. Twenty-two percent doubt he can handle the leadership role. As for the social network he created, 51 percent of Americans clicked “Like.”

 

The Associated Press-CNBC Poll was conducted May 3-7, 2012 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,004 adults nationwide and has a margin of sampling error of plus or minus 3.9 percentage points.

 

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Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed this report.

 

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Online:

http://www.ap-gfkpoll.com

http://facebook.cnbc.com

 

 

How the poll was conducted

 

The Associated Press-CNBC Poll on the social networking website Facebook and its upcoming initial public offering was conducted by GfK Roper Public Affairs & Corporate Communications from May 3-7. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,004 adults. Interviews were conducted with 703 respondents on landline telephones and 301 on cellular phones.

 

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.9 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results are available at http://facebook.cnbc.com and http://surveys.ap.org.

The questions and results are available at http://facebook.cnbc.com and http://www.ap-gfkpoll.com .

AP-Times Square Poll: Shootings Weighed on Americans in 2015
By Verena Dobnik, Associated Press
Mass shootings and attacks weighed heavily on the minds of Americans in 2015, according to a new poll that found most believe this year was worse for the world than last year.A look at the key findings of The Associated Press-Times Square Alliance poll:

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PREOCCUPIED BY MASS SHOOTINGS

Americans say the most important events of 2015 were a string of mass shootings, including the attacks in San Bernardino, California, and Paris, plus Islamic State group atrocities.

Fifty-seven percent of those polled say this year was worse than the last year for the world as a whole, up from the 38 percent asked that question a year ago. Only 10 percent believe 2015 was a better year than 2014, while 32 percent think there wasn’t much difference.

Americans also are much less likely than they were a year ago to believe that the current year was better for the United States — only 17 percent compared with 30 percent a year ago. Thirty-seven percent think this year was worse for the country than last year, while 44 percent don’t think there was much difference.

On a personal level, fewer than a third (29 percent) believe 2015 was better for them than 2014, while 21 percent feel it was worse, compared with 15 percent in 2014.

Interviewed separately from the poll, Jason Pruitt, a 43-year-old corporate pilot from the Detroit area, said security concerns were a factor in deciding whether to take his wife and daughter along on a Christmas trip to New York.

“We were thinking about not coming this year, because of everything that’s going on,” Pruitt said. But they went ahead “because when you change your life, the terrorists win.”

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THREE EVENTS SHARE THE TOP SPOT

Of those polled, 68 percent listed mass shootings in the U.S. as very or extremely important news events this year, including the one in San Bernardino that heightened fears of domestic terrorism, plus shootings in Charleston, South Carolina; Roseburg, Oregon; and Chattanooga, Tennessee.

Close behind, at 64 percent, were the Paris attacks that ushered in 2015, targeting Charlie Hebdo and the Jewish market, then the Bataclan concert hall and other city sites in November.

And third, at 63 percent, came the Islamic State group’s various far-flung atrocities.

Commenting on the completed poll was 32-year-old J.P. Fury, working in a food truck in Times Square.

“At this point, I’m numb to all of it,” he said. “This is nothing new. Every week there’s a new shooting somewhere in America, and there’s a new terrorist attack somewhere around the world.”

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OTHER ISSUES

Domestically, 44 percent of those polled rate as extremely or very important the deaths of blacks in encounters with police that sparked “Black Lives Matter” protests in Baltimore and Chicago.

Another 44 percent rate the deal reached to curtail Iran’s nuclear program as important, and nearly as many (42 percent) Europe’s migrant crisis.

Only 40 percent said the presidential race was important to them, with the Paris climate change conference right behind (at 38 percent), followed by the Supreme Court’s legalization of gay marriage (36 percent) and the Cuban-U.S. thaw (30 percent).

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RINGING IN THE NEW YEAR

Most Americans plan to celebrate New Year’s Eve either at home (48 percent) or at the home of a friend or family member (20 percent). Nine percent plan to be at a bar, restaurant or organized event, while just under a quarter (22 percent) don’t plan to celebrate at all.

A majority of Americans (56 percent) will watch the New Year’s Eve events in Times Square, and 95 percent of those will see it on TV.

Those findings were similar to those of the past two years.

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THE YEAR IN POP CULTURE

No single pop culture event of 2015 stands out, with fewer than four in 10 Americans rating any as memorable.

The eagerly awaited “Star Wars: The Force Awakens” was memorable only to 37 percent of those polled, and forgettable to 34 percent.

Bill Cosby’s legal woes were memorable to 36 percent; forgettable to 33 percent.

Bruce Jenner becoming Caitlyn Jenner, with a highly orchestrated publicity campaign, was forgettable to 52 percent, and Taylor Swift’s world tour to 55 percent.

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METHODOLOGY

The AP-Times Square Alliance Poll of 1,020 adults was conducted online Dec. 11-13, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3 percentage points.

The poll is a cooperative effort between AP and the organizers of the Times Square New Year’s Eve Celebration, the Times Square Alliance and Countdown Entertainment. The Alliance is a nonprofit group that seeks to promote Times Square, and Countdown Entertainment represents the owners of One Times Square and the New Year’s Eve Ball Drop.

Respondents were first selected randomly using phone or mail survey methods, and later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided access at no cost to them.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com


AP-GfK Poll: Support for legal abortion at highest level in 2 years

WASHINGTON (AP) — Support for legal abortion in the U.S. has edged up to its highest level in the past two years, with an Associated Press-GfK poll showing an apparent increase in support among Democrats and Republicans alike over the last year.

Nearly six in 10 Americans — 58 percent — now think abortion should be legal in most or all cases, up from 51 percent who said so at the beginning of the year, according to the AP-GfK survey. It was conducted after three people were killed last month in a shooting at a Planned Parenthood clinic in Colorado.

While support for legal abortion edged up to 40 percent among Republicans in this month’s poll, from 35 percent in January, the survey found that the GOP remains deeply divided on the issue: Seven in 10 conservative Republicans said they want abortion to be illegal in most or all cases; six in 10 moderate and liberal Republicans said the opposite.

 Count 55-year-old Victor Remdt, of Gurnee, Illinois, among the conservatives who think abortion should be illegal in most cases. He’s adopted, and says he “wouldn’t be here talking” if his birth mother had opted for abortion rather than adoption. Remdt, who’s looking for work as a commercial driver, said he’d like to see abortion laws become more restrictive but adds that he’s not a one-issue voter on the matter.
 John Burk, a conservative Republican from Houston, Texas, is among those whose position on abortion is somewhere in the middle. He reasons that banning the procedure would only lead to “back-alley abortions.” But he’s open to restrictions such as parental notification requirements and a ban on late-term abortions.

Burk, a 59-year-old computer programmer, said he tracks his beliefs on the issue to his libertarian leanings and the fact that he’s not religious. He doesn’t see the nation coming to a resolution on the divisive issue any time soon, saying hard-liners on both sides of the question are entrenched and “they’re never going to change.”

Among Democrats, 76 percent of poll respondents now think abortion should be legal all or most of the time, up slightly from 69 percent in January.

Independents are more evenly split, with 54 percent saying abortion should be legal all or most of the time, edging up from 43 percent in January.

For Larry Wiggins, who describes himself as a liberal Democrat from Henderson, North Carolina, legal access to abortion should be — but isn’t — a settled matter.

“A woman has the right to decide what she wants to do with her body,” he said flatly. “I don’t think the government has the right to interfere.”

Nefertiti Durant, a 45-year-old independent voter from Columbia, Maryland, sees abortion as more complex matter, calling it “kind of a Catch-22.” She thinks a woman should have the right to choose abortion but she’s “not so keen on the fact that just anybody can go and have an abortion.” She worries that young people may not understand the effects of the procedure, and the “deep issues” that go along with it.

Still, she said, abortion is legal and “let’s just leave it at that. … I don’t think it’s a matter of discussion.”

It undoubtedly will be up for discussion, though, in a presidential election year. All of the Republican presidential candidates say they favor restricting abortion rights. The Democratic candidates support broad abortion rights.

Interest in the issue picked up this year after anti-abortion activists began releasing undercover videos they said showed Planned Parenthood personnel negotiating the sale of fetal organs. Planned Parenthood said any payments were legally permitted reimbursements for the costs of donating organs to researchers, and it has since stopped accepting even that money. Republicans have sought to cut off federal funding for Planned Parenthood, and several GOP-governed states have tried to block Medicaid funding to the organization.

Overall, the poll found, 45 percent of Americans have a favorable opinion of Planned Parenthood, and 30 percent have an unfavorable opinion. A quarter said they don’t know enough about the organization to say.

The AP-GfK Poll of 1,007 adults was conducted online Dec. 3-7, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points. Respondents were first selected randomly using telephone or mail survey methods, and later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided access at no cost to them.

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Online:

http://ap-gfkpoll.com

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