By TALI ARBEL, AP Business Writer

 Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.

 The company Mark Zuckerberg created as a Harvard student eight years ago is preparing for what looks to be the biggest Internet IPO ever. Expected later this week, Facebook’s Wall Street debut could value the company at $100 billion, making it worth more than Disney, Ford and Kraft Foods.

 That’s testament to the impressive numbers Facebook has posted in its relatively brief history. More than 40 percent of American adults log in to the site —to share news, personal observations, photos and more— at least once a week. In all, some 900 million people around the world are users. Facebook’s revenue grew from $777 million in 2009 to $3.7 billion last year. And in the first quarter of 2012 it was more than $1 billion.

 

Just a third of those surveyed think the company’s expected value is appropriate, 50 percent say it is too high. Those who invest in the stock market are more likely to see Facebook as overvalued, 58 percent said so. About 3 in 10 investors say the expected value of shares is fair.

 

But price worries won’t necessarily stop would-be investors. Half the people surveyed say they think Facebook is a good bet, while 31 percent do not. The rest aren’t sure. Americans who invest in stocks roughly agree, although investors who are more “active” — those who have changed their holdings in the past month —are more negative. Nearly 40 percent say Facebook would not be a good investment.

 

Young adults, a majority of whom log on to Facebook daily, are more willing to dance to their hoodie-wearing piper, 28-year-old CEO Mark Zuckerberg. Among Zuckerberg’s peers, adults under age 35, 59 percent say Facebook is a good bet. Compare that to the views of senior citizens: Only 39 percent age 65 and over say Facebook shares are a good investment. Nearly half of Gen X’ers (ages 35-44) say the company is a good bet, as do 55 percent of middle-aged people.

 

Those under 35 are the generation most interested in Facebook’s IPO because they’ve grown up immersed in the social network. They were the first users, logging in from their college dorm rooms. Later, Facebook expanded to allow high school-age and even younger students to sign up. It’s become an integral part of their lives, giving them a launching pad to spread the news of life’s major developments through posts and pictures.

 

Conversely, it’s the rare senior citizen on Facebook: Just 21 percent have an account. Half of baby boomers — the generation born in the years after World War II — have one. But most of the 56 percent of the country that’s on Facebook is young — two-thirds of Gen X’ers and a staggering 81 percent of people 18-35 use the social networking site.

 

Young people aren’t just connected. They are constantly tethered to smartphones, tablets and notebook computers. Even with the rise of alternative social networks like Twitter and Google Plus, 55 percent of Zuckerberg’s peers go on Facebook every day. A third log on several times a day. Despite the intensity of their use, a narrow majority of young adults predict Facebook’s appeal will fade down the road (51 percent), fewer think it will stick around as a service (44 percent).

 

The public overall is similarly divided on the company’s future. Just under half of adults (46 percent) predict a short timeline for Facebook, while 43 percent say it has staying power.

 

Young people are more aware of Zuckerberg and have more positive views of the CEO, who celebrated his 28th birthday on Monday. Overall, one in five Americans say they’ve never heard of him, 30 percent don’t have an opinion and 14 percent plain don’t like him. Only about a third have a good impression of the CEO, who has alienated some with Facebook’s ever-changing approach to user privacy.

 

But 46 percent of people under 35 like him. And a scant 4 percent of those younger adults say they’ve never heard of him.

 

The privacy issue is a stinger. Three of every five Facebook users say they have little or no faith that the company will protect their personal information. Only 13 percent trust Facebook to guard their data, and only 12 percent would feel safe making purchases through the site. Even Facebook’s most dedicated users are wary — half of those who use the site daily say they wouldn’t feel safe buying things on the network.

 

As for how Facebook makes most of its money —selling ads— 57 percent of users say they never click on them or on Facebook’s sponsored content. About another quarter say they rarely do.

 

Despite user discontent about privacy, Facebook and Zuckerberg have connected with many Americans. The survey suggests that his reputation and youth seem more like assets than liabilities. For those who have heard of the CEO, two-thirds are at least somewhat confident in his ability to run a large public company. Twenty-two percent doubt he can handle the leadership role. As for the social network he created, 51 percent of Americans clicked “Like.”

 

The Associated Press-CNBC Poll was conducted May 3-7, 2012 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,004 adults nationwide and has a margin of sampling error of plus or minus 3.9 percentage points.

 

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Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed this report.

 

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Online:

http://www.ap-gfkpoll.com

http://facebook.cnbc.com

 

 

How the poll was conducted

 

The Associated Press-CNBC Poll on the social networking website Facebook and its upcoming initial public offering was conducted by GfK Roper Public Affairs & Corporate Communications from May 3-7. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,004 adults. Interviews were conducted with 703 respondents on landline telephones and 301 on cellular phones.

 

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.9 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results are available at http://facebook.cnbc.com and http://surveys.ap.org.

The questions and results are available at http://facebook.cnbc.com and http://www.ap-gfkpoll.com .

AP-GfK Poll: Most say filing tax returns is easy; few willing to pay more for simpler forms

By STEPHEN OHLEMACHER and JENNIFER AGIESTA, Associated Press

 WASHINGTON (AP) — Struggling to figure out your federal tax return? You’re not alone, but you’re in the minority.

With the tax filing deadline looming next week, a majority of Americans say completing a federal tax return is easy, according to a new Associated Press-GfK poll.

The findings defy conventional wisdom in Washington, where politicians have made careers out of promising a simpler tax system. In another blow to advocates of tax reform, almost no one is willing to pay higher taxes in exchange for a simpler code.

“If you’ve got the equivalent of a high school degree and you know how to do math, it’s very simple,” said Sara Thornton, a small business owner from East Granby, Conn.

Only 7 percent of those surveyed say they would be willing to pay more in federal taxes if the process of filling out a tax return were easier. Some 90 percent say “no, thanks.”

“No, because I don’t know that it is that difficult,” said Alicia Brown of suburban Des Moines, Iowa. “We already pay outlandish taxes because we live in Iowa. We have very high real estate taxes.”

The tax-writing committees in Congress have spent the past several years trying to build momentum for the herculean task of simplifying the tax code. One reason it’s so difficult is there are bound to be winners and losers. Sweeping changes to precious tax breaks will undoubtedly leave some people paying more, while others pay less.

One selling point for tax reform has been a simpler tax form. Ever hear a politician say you should be able to fill out your taxes on the back of a postcard? You’ll probably hear it again during this fall’s elections.

The National Taxpayer Advocate says filers spend a total of 6.1 billion hours a year preparing tax returns, at a cost of $168 billion. According to the IRS, 90 percent of filers either pay a tax preparer or use computer software to help them fill out their returns.

But 58 percent in the AP-GfK poll say completing a federal tax return is easy. Thirty-eight percent call it hard.

Fully 86 percent who have completed their tax forms say they are extremely confident or very confident that they filled them out correctly.

Not surprisingly, higher income taxpayers are more likely to say that filling out tax forms is difficult. Wealthy people tend to have more complicated taxes because they often have multiple sources of income and they are more likely to itemize their deductions, making them eligible for more tax breaks.

Forty-five percent of those with incomes above $100,000 said it is hard, compared with 33 percent among those making less than $50,000.

Through March 28, the IRS has processed 89 million returns. About 82 percent have qualified for refunds, averaging $2,831. That’s about $207 billion in tax refunds. Almost 91 percent of returns have been filed electronically.

Americans think most of their fellow taxpayers are honest, but not all of them. On average, poll-takers estimate that about one-third of Americans intentionally cheat when filling out their tax returns.

Erma Pierce of Poplar Bluff in southeast Missouri said she thinks about half of people cheat on their taxes, and she takes a dim view of it.

“You’re not supposed to cheat, lie or steal,” Pierce said. “It’s against the Bible.”

Thornton, the small business owner in Connecticut, said her estimate depends on the definition of cheating.

“People think of cheating as a case of, I reported I have nine children and I only have two. Or I reported I only made $20,000 this year and I actually made $50,000,” Thornton said. “They think of those forms of cheating, the absolute blatant, extravagant forms.”

Thornton’s definition of cheating is broader, which is why she thinks 80 percent to 90 percent of people cheat on their taxes.

“The minor forms of cheating are things like, well, I can increase my charitable deduction by $200,” Thornton said. “Most people consider, quote, unquote padding their income tax reporting or shaving it off a little bit, they don’t necessarily view that as cheating.”

“I define that as cheating only because it really is.”

The AP-GfK Poll was conducted March 20-24, 2014 using KnowledgePanel, GfK’s probability-based online panel designed to be representative of the U.S. population. It involved online interviews with 1,012 adults, and has a margin of sampling error of plus or minus 3.4 percentage points for all respondents.

Respondents were first selected randomly using phone or mail survey methods, and were later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided with the ability to access the Internet at no cost to them.

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AP News Survey Specialist Dennis Junius contributed to this report.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com

Follow Stephen Ohlemacher on Twitter: http://twitter.com/stephenatap


AP-GfK Poll: Election indicators suggest GOP edge

By, JENNIFER AGIESTA, Associated Press

(AP) – The latest Associated Press-GfK poll holds bad news for President Barack Obama, but as the November elections draw closer, there are ominous signs for congressional Democrats as well.

A look at the key findings from the March poll on this year’s election and the burgeoning 2016 presidential field.

GOP GAINING GROUND

Preferences for control of Congress are tight, but Republicans have gained on Democrats since January. Thirty-six percent in last month’s poll said they would rather see the Democrats in charge of Congress and 37 percent chose Republicans.

Democrats held a narrow advantage on that question in January, when 39 percent favored the Democrats and 32 percent the Republicans.

Democrats are in the majority in the Senate while Republicans run the House.

The shift stems largely from a change among those most interested in politics.

In the new poll, registered voters who are most strongly interested in politics favored the Republicans by 14 percentage points, 51 percent to 37 percent. In January, this group was about evenly split, with 42 percent preferring Democrats and 45 percent the Republicans.

That’s not the only positive sign in the poll for the Republicans.

Favorable views of the GOP have improved, with 38 percent overall now saying they hold a favorable impression of the Party. Republicans’ positive view of their own party has increased from 57 percent in January to 72 percent now.

Even impressions of the tea party movement have shifted more positive in recent months. GOP favorability still lags behind that of the Democrats, however, with 43 percent holding a favorable view of the Democratic Party.

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CONGRESSIONAL APPROVAL STAGNANT

Congressional approval is stagnant and negative, with just 16 percent saying they approve while 82 percent disapprove. Among those who have “a great deal” or “quite a bit” of interest in politics, 90 percent disapprove, including 61 percent who strongly disapprove.

Nearly 4 in 10 (39 percent) would like to see their own member of Congress re-elected, an improvement since January. Among registered voters who say they pay a great deal of attention to politics, 44 percent say they would like to see their current member re-elected, compared with 33 percent in January.

Here, there’s a glimmer of hope for Democrats. Those who consider themselves Democrats are now more likely than Republicans to say their own member of Congress ought to be re-elected. Not all Democrats live in districts represented by Democrats, of course, but it represents a shift in opinion since January.

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WHO’S IN CHARGE

With control of Congress divided between the parties, most Americans say Obama has a lot or quite a bit of control over what the federal government does, outpacing the share who say the Democrats or Republicans in Congress are in control.

Partisans tend to see the opposition as the controlling force, with Republicans more apt than Democrats to see Obama in charge, and Democrats more likely to say the Republicans have the upper hand.

Six in 10 (62 percent) of those with a great deal or quite a bit of interest in politics say Obama has a lot or quite a bit of control of what the federal government does. Just half (51 percent) of those closely attuned to politics say Democrats in Congress exert a similar influence over what the federal government does and 40 percent say the same about Republicans in Congress.

There’s little change since December in which party Americans trust more to handle major issues.

Democrats’ strong points are on handling social issues, including same-sex marriage (31 percent prefer Democrats, 17 percent the Republicans) and abortion (30 percent prefer Democrats, 22 percent Republicans). Republicans have the edge on protecting the country, 34 percent to 16 percent, a slightly wider margin than they held on the question in December.

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LOOKING TO 2016? NOT SO MUCH

The poll measured impressions of 19 potential 2016 presidential candidates, and found that a majority of those surveyed offered an opinion about just seven of them. The other 12 have quite a lot of introducing themselves to do if they are to make a run for the White House.

Most people said either they hadn’t heard of them or skipped the question.

Hillary Rodham Clinton generated the most positive response of the bunch, with 46 percent viewing the former secretary of state and first lady favorably and 39 percent unfavorably.

Among potential GOP contenders, none generated a net positive reaction from the public, with 2012 vice presidential nominee Paul Ryan faring best – 27 percent viewed him favorably, 29 percent unfavorably.

Among Republicans, majorities have favorable impressions of Ryan and former Arkansas Gov. Mike Huckabee. But in a sign that the past isn’t always prologue, nearly half of Republicans say they don’t know enough to have an opinion about former Sen. Rick Santorum of Pennsylvania, a large factor in the 2012 nomination fight.

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The AP-GfK Poll was conducted March 20-24, 2014 using KnowledgePanel, GfK’s probability-based online panel designed to be representative of the U.S. population. It involved online interviews with 1,012 adults, and has a margin of sampling error of plus or minus 3.4 percentage points for all respondents.

Respondents were first selected randomly using phone or mail survey methods, and were later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided with the ability to access the Internet at no cost to them.

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AP News Survey Specialist Dennis Junius contributed to this report.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com

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Follow Jennifer Agiesta on Twitter: http://www.twitter.com/JennAgiesta