By TALI ARBEL, AP Business Writer

 Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.

 The company Mark Zuckerberg created as a Harvard student eight years ago is preparing for what looks to be the biggest Internet IPO ever. Expected later this week, Facebook’s Wall Street debut could value the company at $100 billion, making it worth more than Disney, Ford and Kraft Foods.

 That’s testament to the impressive numbers Facebook has posted in its relatively brief history. More than 40 percent of American adults log in to the site —to share news, personal observations, photos and more— at least once a week. In all, some 900 million people around the world are users. Facebook’s revenue grew from $777 million in 2009 to $3.7 billion last year. And in the first quarter of 2012 it was more than $1 billion.

 

Just a third of those surveyed think the company’s expected value is appropriate, 50 percent say it is too high. Those who invest in the stock market are more likely to see Facebook as overvalued, 58 percent said so. About 3 in 10 investors say the expected value of shares is fair.

 

But price worries won’t necessarily stop would-be investors. Half the people surveyed say they think Facebook is a good bet, while 31 percent do not. The rest aren’t sure. Americans who invest in stocks roughly agree, although investors who are more “active” — those who have changed their holdings in the past month —are more negative. Nearly 40 percent say Facebook would not be a good investment.

 

Young adults, a majority of whom log on to Facebook daily, are more willing to dance to their hoodie-wearing piper, 28-year-old CEO Mark Zuckerberg. Among Zuckerberg’s peers, adults under age 35, 59 percent say Facebook is a good bet. Compare that to the views of senior citizens: Only 39 percent age 65 and over say Facebook shares are a good investment. Nearly half of Gen X’ers (ages 35-44) say the company is a good bet, as do 55 percent of middle-aged people.

 

Those under 35 are the generation most interested in Facebook’s IPO because they’ve grown up immersed in the social network. They were the first users, logging in from their college dorm rooms. Later, Facebook expanded to allow high school-age and even younger students to sign up. It’s become an integral part of their lives, giving them a launching pad to spread the news of life’s major developments through posts and pictures.

 

Conversely, it’s the rare senior citizen on Facebook: Just 21 percent have an account. Half of baby boomers — the generation born in the years after World War II — have one. But most of the 56 percent of the country that’s on Facebook is young — two-thirds of Gen X’ers and a staggering 81 percent of people 18-35 use the social networking site.

 

Young people aren’t just connected. They are constantly tethered to smartphones, tablets and notebook computers. Even with the rise of alternative social networks like Twitter and Google Plus, 55 percent of Zuckerberg’s peers go on Facebook every day. A third log on several times a day. Despite the intensity of their use, a narrow majority of young adults predict Facebook’s appeal will fade down the road (51 percent), fewer think it will stick around as a service (44 percent).

 

The public overall is similarly divided on the company’s future. Just under half of adults (46 percent) predict a short timeline for Facebook, while 43 percent say it has staying power.

 

Young people are more aware of Zuckerberg and have more positive views of the CEO, who celebrated his 28th birthday on Monday. Overall, one in five Americans say they’ve never heard of him, 30 percent don’t have an opinion and 14 percent plain don’t like him. Only about a third have a good impression of the CEO, who has alienated some with Facebook’s ever-changing approach to user privacy.

 

But 46 percent of people under 35 like him. And a scant 4 percent of those younger adults say they’ve never heard of him.

 

The privacy issue is a stinger. Three of every five Facebook users say they have little or no faith that the company will protect their personal information. Only 13 percent trust Facebook to guard their data, and only 12 percent would feel safe making purchases through the site. Even Facebook’s most dedicated users are wary — half of those who use the site daily say they wouldn’t feel safe buying things on the network.

 

As for how Facebook makes most of its money —selling ads— 57 percent of users say they never click on them or on Facebook’s sponsored content. About another quarter say they rarely do.

 

Despite user discontent about privacy, Facebook and Zuckerberg have connected with many Americans. The survey suggests that his reputation and youth seem more like assets than liabilities. For those who have heard of the CEO, two-thirds are at least somewhat confident in his ability to run a large public company. Twenty-two percent doubt he can handle the leadership role. As for the social network he created, 51 percent of Americans clicked “Like.”

 

The Associated Press-CNBC Poll was conducted May 3-7, 2012 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,004 adults nationwide and has a margin of sampling error of plus or minus 3.9 percentage points.

 

___

Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed this report.

 

___

Online:

http://www.ap-gfkpoll.com

http://facebook.cnbc.com

 

 

How the poll was conducted

 

The Associated Press-CNBC Poll on the social networking website Facebook and its upcoming initial public offering was conducted by GfK Roper Public Affairs & Corporate Communications from May 3-7. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,004 adults. Interviews were conducted with 703 respondents on landline telephones and 301 on cellular phones.

 

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.9 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results are available at http://facebook.cnbc.com and http://surveys.ap.org.

The questions and results are available at http://facebook.cnbc.com and http://www.ap-gfkpoll.com .

AP-GfK Poll: Trump supporters unfazed by reversal on self-funding

By JULIE BYKOWICZ and EMILY SWANSON

WESTFIELD, Ind. (AP) — Donald Trump’s voters adored him for mostly paying his own way in the first half of the presidential campaign. Yet those same people are shrugging their shoulders now that he’s raising money just like the rivals he once disparaged as the “puppets” of big donors.

A new Associated Press-GfK poll found that 63 percent of Trump supporters say they’re at least somewhat more likely to back a self-funded candidate, just as he once was. However, just 13 percent consider it a problem that Trump changed his mind — and nearly all those think it’s only a minor one.

How can people care so strongly about a candidate’s original stance and then not care at all when he changes his mind?

At a Trump rally this week near Indianapolis, some of his most ardent supporters explained their thinking. Many said it wouldn’t be fair for Trump, a billionaire businessman, to have to spend his own money against Hillary Clinton. The presumptive Democratic nominee and her allies aim to raise $1 billion for the general election.

“It was inspiring to see someone spend their own money rather than relying on lobbyists,” said 18-year-old Maxwell Nugent, who will be casting his first presidential vote for Trump this November. “It makes it more profound for him to be asking all the people who supported him to be giving money to the campaign now.”

Nugent, who wore a black T-shirt that reads: “Hillary’s Lies Matter,” said he likes that Trump “started from the bottom, with no donors.”

So far, Trump has put about $50 million of his own money into his campaign, mostly through personal loans which he says he will not seek to recoup. But he assembled a fundraising operation two months ago and has raised more than $51 million for his campaign and Republican Party allies.

Others who attended the Indiana rally said they have some concerns about Trump raising money — but also have faith that he won’t bend his policies to appease donors.

“A big thing with me is that since he is a billionaire, he doesn’t need to be bought,” said Diane Martinez, who lives in Westfield, Indiana, and leads a group called Save Our Veterans that supports Trump.

Trump has lamented the influence that super-donors such as Charles and David Koch and Sheldon Adelson hold over Republican politicians, naming those three specifically.

Yet he’s now developing a relationship with Adelson, a billionaire Las Vegas gaming executive, that could unleash streams of money to help him win the election. The Koch brothers have no plans to back Trump.

Americans have a negative view of the amount of money in politics. An AP-NORC poll conducted in November of 2015 found that 8 in 10 Americans, Republicans and Democrats alike, think campaign contributions influence the decisions that elected officials make.

Trump supporters are among those who see an issue with the way campaign funding works. In the AP-GfK poll, 51 percent of Trump supporters call the way presidential candidates raise money for their campaigns very or extremely important to them, similar to the 46 percent of all Americans who say that.

“We need absolute reform,” said Victor Wakley, another Save Our Veterans member at the Indiana rally for Trump. “I loved that he was paying his own way, and I do have some concerns now that he’s not.”

Democrat Bernie Sanders, who solicited only small donations online and held no traditional fundraisers, made campaign finance reform a pillar of his presidential campaign. Clinton also has promised to press for an end to unlimited money that flows into campaigns through super political action committees, although she is making full use of those groups in her 2016 bid.

Trump has called super PACs “corrupt” but offered no policy proposals about campaign finance. He’s also stopped talking about the corrosive effect of donor money since he began raising it.

In an AP interview this spring, Trump said he is raising money only to help the Republican Party, and he has repeatedly said it would be easier for him to just write a big check to his own campaign. He also stresses that his campaign fundraising is coming from small donors, the way Sanders’ fundraising was.

None of those statements is entirely true.

Trump’s fundraising deal with the party includes a provision that the first $2,700 of any donation go to his campaign. The rest of it — up to about $500,000 per donor — is divided among the national party and some state Republican groups.

Online solicitations accounted for less than half of the money Trump raised in late May and June, and it’s not clear how much of it was from small donors. Fundraising reports to federal regulators are due Wednesday night.

On Trump’s self-funding reversal, 16 percent of all Americans polled by AP-GfK considered it a major problem and 21 percent a minor problem.

Among Clinton supporters, 26 percent say they’re at least somewhat more likely to support a candidate who’s funding his or her own campaign, but more than half say they consider Trump’s reversal to be a problem, including 27 percent who say they think it’s a major problem.

The Trump supporters say it’s no surprise Democrats are trying to emphasize Trump’s switch from self-funding to traditional funding.

“There are a couple of ways to look at it,” said Jerry Loza, a Trump supporter at the Indiana rally. “You could say it’s hypocrisy. You could also say it’s a different game now.”

The AP-GfK Poll of 1,009 adults was conducted online July 7-11, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.3 percentage points.

Respondents were first selected randomly using telephone or mail survey methods and later interviewed online. People selected for KnowledgePanel who didn’t have access to the Internet were provided access for free.

___

Keep track on how much Clinton and Trump are spending on television advertising, and where they’re spending it, via AP’s interactive ad tracker. http://elections.ap.org/content/ad-spending

___

Online:

Poll results: http://ap-gfkpoll.com


AP-GfK Poll: Voters split over how to secure US from illegal immigration
By EMILY SWANSON and VIVIAN SALAMA

WASHINGTON (AP) — Most Americans reject Donald Trump’s proposal to build a wall along the U.S. border with Mexico and his support for deporting those in the country illegally. But they’re divided on the presumptive Republican nominee’s proposed temporary ban on the entry of Muslims from other countries, a new survey finds.

The poll shows Trump’s shifting rhetoric on that ban might win some Americans over.

When it comes to Trump’s proposal to build a wall along the Mexican border, about 6 in 10 Americans oppose the idea while 4 in 10 are for it, the new Associated Press-GfK poll indicated.

Similarly, 6 in 10 Americans favor providing a way for immigrants who are in the country illegally to become U.S. citizens, while about 4 in 10 are opposed.
Seventy-six percent of Democrats, along with 44 percent of Republicans, favor a path to citizenship for immigrants in the country illegally. Among Trump’s supporters, just 38 percent are in favor of a path to citizenship. Sixty-seven percent of Republicans and just 21 percent of Democrats favor a border wall. Three-quarters of Trump’s supporters favor that proposal.

Trump’s likely rival, Democrat Hillary Clinton, has cast his calls for the border wall and temporary foreign Muslims ban as dangerous.

Trump supporter Marile Womack, 79, of Debary, Florida, adamantly favors the border wall. No one else “had the guts to do it,” she said. But the daughter of Austrian immigrants isn’t opposed to immigration from any country so long as it’s done legally.

“I don’t favor banning immigrants, but I am for investigating them before they come,” she said.

In contrast, Mark Wecker, a car salesman from Redding, California, called a border wall stupid, because “it’s a lot of money and it’s not going to keep them out if they want to get in.”

Three-quarters of Latinos, two-thirds of African-Americans and more than half of whites favor providing a path to citizenship. Forty-eight percent of whites, 26 percent of blacks and just 16 percent of Latinos favor a border wall.

Daniella Gil, a stay-at-home-mom from Cornelius, Oregon, who is the daughter of Mexican immigrants, said, “We should be focusing on the violence coming from Syria as opposed to Hispanics jumping the border.”

She said she supports immigration from any country so long as it’s done legally.

Americans are slightly more likely to oppose than favor a temporary ban on Muslims who are not U.S. citizens from entering the United States, by a 52 percent to 45 percent margin that has been strikingly consistent in AP-GfK polls conducted this year.

Sixty-nine percent of Republicans say they favor the temporary ban on Muslim immigration, while 68 percent of Democrats are opposed. Half of whites and just a third of non-whites say they favor the ban. Seventy-six percent of Trump supporters are in favor.

On a trip to Scotland last month, Trump shifted his rhetoric, saying he would instead “want terrorists out” of the U.S., and to do so, he would limit people’s entry from “specific terrorist countries and we know who those terrorist countries are.”

The poll indicates that rhetorical shift could win support. Among those asked more broadly about a temporary ban on immigrants from areas of the world where there is a history of terrorism against the U.S. or its allies, 63 percent are in favor and 34 percent opposed. Ninety-four percent of Trump supporters say they favor this proposal, as do 45 percent of Clinton supporters.

“That’s a necessity for creating stability,” said Ryan Williams, 40, a health care provider from Jacksonville, North Carolina.

Most Americans — 53 percent — think the United States is currently letting in too many refugees from Syria, engulfed in civil war since 2011 and the Islamic State militant group’s de facto center. President Barack Obama has pledged to admit some 10,000 Syrian refugees this year.

Another 33 percent think the current level is about right, while just 11 percent want to let in more. About 4 in 10 think there’s a very or somewhat high risk of refugees committing acts of religious or political violence in the United States, 34 percent think the risk moderate, and 24 percent consider it very or somewhat low.

Seventy-six percent of Republicans think the U.S. should allow fewer refugees. Among Democrats, 43 percent think the current level is about right, 38 percent think the U.S. should allow fewer, and 18 percent want to allow more.

Said Gil, the stay-at-home mom from Oregon, “Some of those people are innocent kids.”

___

The AP-GfK Poll of 1,009 adults was conducted online July 7-11, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.3 percentage points.

Respondents were first selected randomly using telephone or mail survey methods and later interviewed online. People selected for KnowledgePanel who didn’t have access to the Internet were provided access for free.

___

Online:

Poll results: http://ap-gfkpoll.com

___

Follow Vivian Salama and Emily Swanson on Twitter at: http://twitter.com/vmsalama and http://twitter.com/EL_Swan