By MICHAEL LIEDTKE, AP Technology Writer

 SAN FRANCISCO (AP) — Microsoft bills Windows 8 as a “re-imagining” of the personal computer market’s dominant operating system, but the company still has a lot of work to do before the makeover captures the imagination of most consumers, based on the results of a recent poll by The Associated Press and GfK.

 The phone survey of nearly 1,200 adults in the U.S. found 52 percent hadn’t even heard of Windows 8 leading up to Friday’s release of the redesigned software.

 Among the people who knew something about the new operating system, 61 percent had little or no interest in buying a new laptop or desktop computer running on Windows 8, according to the poll. And only about a third of people who’ve heard about the new system believe it will be an improvement (35 percent).

 Chris Dionne of Waterbury, Conn., falls into that camp. The 43-year-old engineer had already seen Windows 8 and it didn’t persuade him to abandon or upgrade his Hewlett-Packard laptop running on Windows 7, the previous version of the operating system released in 2009.

 ”I am not real thrilled they are changing things around,” Dionne said. “Windows 7 does everything I want it to. Where is the return on my investment to learn a new OS?”

 Microsoft usually releases a new version of Windows every two or three years, but it’s different this time around. Windows 8 is the most radical redesign of the operating system since 1995 and some analysts consider the software to be Microsoft’s most important product since co-founder Bill Gates won the contract to build an operating system for IBM Corp.’s first personal computer in 1981. Microsoft is hoping the way Windows 8 looks and operates will appeal to the growing number of people embracing the convenience of smartphones and tablets.

 The consumer ambivalence, however, was even more pronounced when it came to Microsoft’s new tablet computer, Surface, which was built to show off Windows 8′s versatility. Sixty-nine percent of the poll’s respondents expressed little or no interest in buying a Surface, which Microsoft is hoping will siphon sales from Apple Inc.’s pioneering iPad and other popular tablets such as Amazon.com Inc.’s Kindle Fire and Google Inc.’s Nexus 7.

 The results indicate Microsoft still has work to do to create a bigger buzz about Windows 8 and help consumers understand the new operating system’s benefits, even though the company provided several previews of the software at various stages in the final 13 month leading to its release. But the information apparently resonated mostly with industry analysts, reporters, technology blogs and gadget geeks.

 Microsoft is in the early stages of an estimated $1 billion marketing campaign that will include a siege of television commercials to promote Windows 8 to a wider audience.

 That still might not be enough to sway longtime Windows users such as Mary Sweeten. She is 75, and not eager to learn the nuances of a new operating system. She, too, is comfortable with her current desktop computer running on Windows 7.

 ”I am not technologically savvy like all these young kids,” said Sweeten, who lives in Camdenton, Mo. “I like something I am used to and can get around on without too much trouble. Sometimes when you get these new (systems), you wish you could go back to the old one.”

 Windows 8 represents Microsoft’s attempt to adapt to a technological shift that is empowering more people to use smartphones and tablets to surf the Web and handle other simple computing tasks. The revamped system can be controlled by touching a device’s display screen and greets users with a mosaic of tiles featuring an array of dynamic applications instead of the old start menu and desktop tiles. In an effort to protect its still-lucrative PC franchise, Microsoft designed Windows 8 so it can still be switched into a desktop mode that relies on a keyboard and mouse for commands.

 Microsoft felt it had to gamble on a radical redesign to fend off the competitive threats posed by Apple, which has emerged as the world’s most valuable company on the strength of its iPhone and iPad. Google Inc. is a threat, too. It has used its 4-year-old Android operating system to become an influential force in the mobile computing movement.

Despite the growing popularity of smartphones, Microsoft remains deeply entrenched in people’s lives. The poll found 80 percent of respondents with personal computers in their homes relied on earlier versions of Windows versus only 12 percent that operating on Apple’s Mac system.

 Windows is even more widely used in offices, but 90 percent of companies relying on the operating system are expected hold off on switching to the new operating system through 2014, according to a study by the research firm Gartner Inc.

 Jim Beske of West Fargo, N.D., won’t be waiting long to install Windows 8 on the home computer he bought a year ago. He already has seen how Windows 8 works in his job as a network engineer, and he considers it to be a nice improvement.

 ”They have made it much simpler,” Beske, 43, said. “I don’t know about the tiling so much; that’s something I think younger people will like more. But once people get in front of it, I think they will understand it.”

 Windows 8 also could appeal to consumers who still don’t own a home computer. The AP-GfK survey found 22 percent of all adults fall into this category, including 30 percent with households whose incomes fall below $50,000 annually.

 Beske is among a growing group who use both Microsoft and Apple products. Besides his Windows computer, he also loves his iPad.

 Most survey respondents liked both Apple and Microsoft. Fifty-nine percent said they had favorable impressions of Apple versus 58 percent for Microsoft.

 Tequila Cronk of Herington, Kan., is more of a Microsoft fan because she considers Apple’s prices to be a “rip-off.” At the same time, she can’t justify buying a Windows 8 computer when her desktop and laptop computers at home are running fine on the earlier versions of the system.

 ”We will upgrade, but I am not going to rush out and buy a new computer just because it’s got a different operating system,” Cronk, 26, said.

 Windows 8′s release came at a perfect time for Hector Gonzalez of Kissimmee, Fla. He is so frustrated with the performance of his 3-year-old laptop running on Windows 7 that he is considering buying a MacBook laptop. But now he plans to check out the array of new Windows 8 laptops and may even consider buying a Surface tablet to supplement the iPad that he bought for his teenage daughters.

 ”Anything that is new, it’s worth taking a look at,” Gonzalez, 35, said. “That’s the way technology is. There is always something new to replace everything else.”

 ___

 

Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed to this report.

 

Online:

 

http://www.ap-gfkpoll.com

 

How the AP-GfK poll on Windows 8 was conducted

 

The Associated Press-GfK poll on Windows 8 was conducted by GfK Roper Public Affairs & Corporate Communications from Oct. 19-23. It is based on landline telephone and cellphone interviews with a nationally representative random sample of 1,186 adults. Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than 1 time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.5 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results available at http://www.ap-gfkpoll.com and  http://surveys.ap.org.

The questions and results are available at http://www.ap-gfkpoll.com .

AP-GfK Poll finds most NFL fans believe Commissioner Roger Goodell should keep job

By RACHEL COHEN, Associated Press

NEW YORK (AP) — Most NFL fans believe Commissioner Roger Goodell should keep his job after his handling of recent domestic violence cases, according to a new Associated Press-GfK Poll.

Only 32 percent say Goodell should lose his job over the issue, with 66 percent saying he shouldn’t.

Support for his handling of the cases is much lower, though, with 42 percent saying they disapprove. The same percentage neither approve nor disapprove, with just 15 percent approving.

Goodell initially suspended Ray Rice for two games after the Baltimore Ravens running back was charged with assaulting his then-fiancee. The commissioner defended the punishment at first, before admitting more than a month later that he “didn’t get it right.”

When a video of the assault later surfaced, Goodell suspended Rice indefinitely, saying the images constituted new evidence. Rice was released earlier that day by the Ravens.

The poll shows strong support for keeping Rice off the field for at least some period of time. Forty-three percent of fans say Rice should never be allowed to play again. Just 7 percent say he should be able to play now, with 49 percent saying he should be permitted to return after missing more time.

Opinions differed by gender and race. Slightly more than half of women say Rice should never be allowed to play again, compared with 37 percent of men. Just 19 percent of black fans say he should receive a permanent ban, while 46 percent of white fans support that.

Respondents were more receptive to the idea of Minnesota Vikings star running back Adrian Peterson returning to the field. Peterson is currently on paid leave while he faces child abuse charges.

Fifty-four percent of fans say he should be allowed to play again if he is found not guilty, and another 29 percent say he should be able to return regardless of the case’s outcome. Only 15 percent say he should never play again.

Answers to this question also varied by gender and race. Thirty-four percent of men say Peterson should be allowed to return under any circumstances, compared with 22 percent of women. And 45 percent of black fans say he should be able to return no matter the verdict, while only 25 percent of white fans say that.

The poll suggests that the recent spate of highly publicized domestic violence cases has made a small dent in the NFL’s popularity. An AP-GfK Poll conducted in January found that 49 percent of respondents considered themselves fans of pro football. That number dropped to 43 percent in the current poll.

In January, 19 percent of respondents said their interest in the sport had increased in the previous five years, with 12 percent saying it had decreased. This time, 12 percent say it has increased while 15 percent say it has decreased.

Of the group with less interest, 42 percent say the recent domestic violence arrests have been an extremely or very important factor in that drop.

The AP-GfK Poll was conducted Sept. 25-29 using KnowledgePanel, GfK’s probability-based panel designed to be representative of the U.S. population. It included online interviews with 1,845 adults, including 836 NFL fans. The margin of sampling error is plus or minus 2.5 percentage points for all respondents and plus or minus 3.8 percentage points for the NFL fans.

___

AP News Survey Specialist Emily Swanson contributed to this report.


AP-GfK Poll: Americans not confident in US government’s ability to minimize range of threats

By JILL COLVIN and JENNIFER AGIESTA, Associated Press

WASHINGTON (AP) — Americans lack confidence in the government’s ability to protect their personal safety and economic security, a sign that their widespread unease about the state of the nation extends far beyond politics, according to the latest Associated Press-GfK poll.

With Election Day about a month away, more than half those in the survey said Washington can do little to effectively lessen threats such as climate change, mass shootings, racial tensions, economic uncertainty and an unstable job market.

“I think what we’ve got going on here in America is the perfect storm of not good things,” said Joe Teasdale, 59, who lives in southwest Wisconsin and works as an assistant engineer at a casino.

For many of those questioned in the poll, conducted before doctors in Texas diagnosed a Liberian man with the Ebola virus, the concern starts with the economy.

The poll found that 9 in 10 of those most likely to vote in the Nov. 4 election call the economy an extremely or very important issue. Teasdale is among those who say the slow recovery from the recession is a top concern.

Despite improvements nationally, business is far from booming in his state, Teasdale said. He’s been supplementing his stagnant salary by renovating and renting out duplexes and has little faith the situation will improve soon. He wants government to get out of the way of business.

“If you’re putting so much restriction on them where it isn’t practical for them to expand or grow, why should they?” Teasdale asked.

Those surveyed also pointed to events such as the protests in Ferguson, Missouri, that followed the fatal police shooting an unarmed black 18-year-old and the beheading of a woman in an Oklahoma food processing plant, apparently at the hand of a suspended co-worker.

“This is the first time I’ve felt insecure in my own country,” said Jan Thomas, 75, of Stevensville, Montana. “Especially after the beheading in Oklahoma. That’s scary.”

The poll found that Democrats tend to express more faith in the government’s ability to protect them than do Republicans. Yet even among Democrats, just 27 percent are confident the government can keep them safe from terrorist attacks. Fewer than 1 in 5 say so on each of the other issues, including climate change.

“There’s too many people who still don’t believe that it’s happening,” bemoaned Felicia Duncan, 53, who lives in Sharonville, Ohio, a suburb of Cincinnati, and works as an office manager at a mechanical contracting company.

Urbanites tend to be more confident the government will keep them safe from terrorist threats than do people living in suburbs and rural areas. Younger Americans are more confident than older people that the government can minimize the threat of mass shootings. When it comes to quelling racial tensions, Hispanics are more confident than are blacks and whites.

Thirteen years after the Sept. 11 attacks, and as the Obama administration conducts airstrikes against Islamic State militants in Syria and Iraq, only 1 in 5 in the poll say they are extremely or very confident the government can keep them safe from another terrorist attack. Four in 10 express moderate confidence.

While there has not been a large-scale terrorist attack on U.S. soil since 9/11, roughly one-third of Americans say they are not too confident or not confident at all in the government’s ability to prevent another.

Bill Denison, 85, who lives in Bradenton, Florida, is among the minority who thinks the government is doing a good job keeping citizens safe, at least when it comes to preventing domestic attacks.

“Overall I think that the best job that we’ve done in this country is with anti-terrorism,” he said. “We’re doing a magnificent job and so far it’s been pretty successful.”

Still, he expressed disbelief at the recent security breaches involving Secret Service agents, including an incident in which a man scaled the White House fence and made his way deep into the executive mansion.

“The fact that a guy can run into the White House is pretty disturbing,” he said. “But we’re only human. And humans are going to make mistakes.”

The AP-GfK Poll was conducted September 25-29, 2014, using KnowledgePanel, GfK’s probability-based panel designed to be representative of the U.S. population. It involved online interviews with 1,845 adults, and has a margin of sampling error of plus or minus 2.5 percentage points for all respondents.

Respondents were selected randomly using telephone or mail survey methods, and later interviewed. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were given free access.

___

Associated Press writer Janet McConnaughey in New Orleans contributed to this report.

___

Online:

AP-GfK Poll: http://www.ap-gfkpoll.com