By MICHAEL LIEDTKE, AP Technology Writer

 SAN FRANCISCO (AP) — Microsoft bills Windows 8 as a “re-imagining” of the personal computer market’s dominant operating system, but the company still has a lot of work to do before the makeover captures the imagination of most consumers, based on the results of a recent poll by The Associated Press and GfK.

 The phone survey of nearly 1,200 adults in the U.S. found 52 percent hadn’t even heard of Windows 8 leading up to Friday’s release of the redesigned software.

 Among the people who knew something about the new operating system, 61 percent had little or no interest in buying a new laptop or desktop computer running on Windows 8, according to the poll. And only about a third of people who’ve heard about the new system believe it will be an improvement (35 percent).

 Chris Dionne of Waterbury, Conn., falls into that camp. The 43-year-old engineer had already seen Windows 8 and it didn’t persuade him to abandon or upgrade his Hewlett-Packard laptop running on Windows 7, the previous version of the operating system released in 2009.

 ”I am not real thrilled they are changing things around,” Dionne said. “Windows 7 does everything I want it to. Where is the return on my investment to learn a new OS?”

 Microsoft usually releases a new version of Windows every two or three years, but it’s different this time around. Windows 8 is the most radical redesign of the operating system since 1995 and some analysts consider the software to be Microsoft’s most important product since co-founder Bill Gates won the contract to build an operating system for IBM Corp.’s first personal computer in 1981. Microsoft is hoping the way Windows 8 looks and operates will appeal to the growing number of people embracing the convenience of smartphones and tablets.

 The consumer ambivalence, however, was even more pronounced when it came to Microsoft’s new tablet computer, Surface, which was built to show off Windows 8′s versatility. Sixty-nine percent of the poll’s respondents expressed little or no interest in buying a Surface, which Microsoft is hoping will siphon sales from Apple Inc.’s pioneering iPad and other popular tablets such as Amazon.com Inc.’s Kindle Fire and Google Inc.’s Nexus 7.

 The results indicate Microsoft still has work to do to create a bigger buzz about Windows 8 and help consumers understand the new operating system’s benefits, even though the company provided several previews of the software at various stages in the final 13 month leading to its release. But the information apparently resonated mostly with industry analysts, reporters, technology blogs and gadget geeks.

 Microsoft is in the early stages of an estimated $1 billion marketing campaign that will include a siege of television commercials to promote Windows 8 to a wider audience.

 That still might not be enough to sway longtime Windows users such as Mary Sweeten. She is 75, and not eager to learn the nuances of a new operating system. She, too, is comfortable with her current desktop computer running on Windows 7.

 ”I am not technologically savvy like all these young kids,” said Sweeten, who lives in Camdenton, Mo. “I like something I am used to and can get around on without too much trouble. Sometimes when you get these new (systems), you wish you could go back to the old one.”

 Windows 8 represents Microsoft’s attempt to adapt to a technological shift that is empowering more people to use smartphones and tablets to surf the Web and handle other simple computing tasks. The revamped system can be controlled by touching a device’s display screen and greets users with a mosaic of tiles featuring an array of dynamic applications instead of the old start menu and desktop tiles. In an effort to protect its still-lucrative PC franchise, Microsoft designed Windows 8 so it can still be switched into a desktop mode that relies on a keyboard and mouse for commands.

 Microsoft felt it had to gamble on a radical redesign to fend off the competitive threats posed by Apple, which has emerged as the world’s most valuable company on the strength of its iPhone and iPad. Google Inc. is a threat, too. It has used its 4-year-old Android operating system to become an influential force in the mobile computing movement.

Despite the growing popularity of smartphones, Microsoft remains deeply entrenched in people’s lives. The poll found 80 percent of respondents with personal computers in their homes relied on earlier versions of Windows versus only 12 percent that operating on Apple’s Mac system.

 Windows is even more widely used in offices, but 90 percent of companies relying on the operating system are expected hold off on switching to the new operating system through 2014, according to a study by the research firm Gartner Inc.

 Jim Beske of West Fargo, N.D., won’t be waiting long to install Windows 8 on the home computer he bought a year ago. He already has seen how Windows 8 works in his job as a network engineer, and he considers it to be a nice improvement.

 ”They have made it much simpler,” Beske, 43, said. “I don’t know about the tiling so much; that’s something I think younger people will like more. But once people get in front of it, I think they will understand it.”

 Windows 8 also could appeal to consumers who still don’t own a home computer. The AP-GfK survey found 22 percent of all adults fall into this category, including 30 percent with households whose incomes fall below $50,000 annually.

 Beske is among a growing group who use both Microsoft and Apple products. Besides his Windows computer, he also loves his iPad.

 Most survey respondents liked both Apple and Microsoft. Fifty-nine percent said they had favorable impressions of Apple versus 58 percent for Microsoft.

 Tequila Cronk of Herington, Kan., is more of a Microsoft fan because she considers Apple’s prices to be a “rip-off.” At the same time, she can’t justify buying a Windows 8 computer when her desktop and laptop computers at home are running fine on the earlier versions of the system.

 ”We will upgrade, but I am not going to rush out and buy a new computer just because it’s got a different operating system,” Cronk, 26, said.

 Windows 8′s release came at a perfect time for Hector Gonzalez of Kissimmee, Fla. He is so frustrated with the performance of his 3-year-old laptop running on Windows 7 that he is considering buying a MacBook laptop. But now he plans to check out the array of new Windows 8 laptops and may even consider buying a Surface tablet to supplement the iPad that he bought for his teenage daughters.

 ”Anything that is new, it’s worth taking a look at,” Gonzalez, 35, said. “That’s the way technology is. There is always something new to replace everything else.”

 ___

 

Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed to this report.

 

Online:

 

http://www.ap-gfkpoll.com

 

How the AP-GfK poll on Windows 8 was conducted

 

The Associated Press-GfK poll on Windows 8 was conducted by GfK Roper Public Affairs & Corporate Communications from Oct. 19-23. It is based on landline telephone and cellphone interviews with a nationally representative random sample of 1,186 adults. Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than 1 time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.5 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results available at http://www.ap-gfkpoll.com and  http://surveys.ap.org.

The questions and results are available at http://www.ap-gfkpoll.com .

AP-GfK Poll: Trump supporters unfazed by reversal on self-funding

By JULIE BYKOWICZ and EMILY SWANSON

WESTFIELD, Ind. (AP) — Donald Trump’s voters adored him for mostly paying his own way in the first half of the presidential campaign. Yet those same people are shrugging their shoulders now that he’s raising money just like the rivals he once disparaged as the “puppets” of big donors.

A new Associated Press-GfK poll found that 63 percent of Trump supporters say they’re at least somewhat more likely to back a self-funded candidate, just as he once was. However, just 13 percent consider it a problem that Trump changed his mind — and nearly all those think it’s only a minor one.

How can people care so strongly about a candidate’s original stance and then not care at all when he changes his mind?

At a Trump rally this week near Indianapolis, some of his most ardent supporters explained their thinking. Many said it wouldn’t be fair for Trump, a billionaire businessman, to have to spend his own money against Hillary Clinton. The presumptive Democratic nominee and her allies aim to raise $1 billion for the general election.

“It was inspiring to see someone spend their own money rather than relying on lobbyists,” said 18-year-old Maxwell Nugent, who will be casting his first presidential vote for Trump this November. “It makes it more profound for him to be asking all the people who supported him to be giving money to the campaign now.”

Nugent, who wore a black T-shirt that reads: “Hillary’s Lies Matter,” said he likes that Trump “started from the bottom, with no donors.”

So far, Trump has put about $50 million of his own money into his campaign, mostly through personal loans which he says he will not seek to recoup. But he assembled a fundraising operation two months ago and has raised more than $51 million for his campaign and Republican Party allies.

Others who attended the Indiana rally said they have some concerns about Trump raising money — but also have faith that he won’t bend his policies to appease donors.

“A big thing with me is that since he is a billionaire, he doesn’t need to be bought,” said Diane Martinez, who lives in Westfield, Indiana, and leads a group called Save Our Veterans that supports Trump.

Trump has lamented the influence that super-donors such as Charles and David Koch and Sheldon Adelson hold over Republican politicians, naming those three specifically.

Yet he’s now developing a relationship with Adelson, a billionaire Las Vegas gaming executive, that could unleash streams of money to help him win the election. The Koch brothers have no plans to back Trump.

Americans have a negative view of the amount of money in politics. An AP-NORC poll conducted in November of 2015 found that 8 in 10 Americans, Republicans and Democrats alike, think campaign contributions influence the decisions that elected officials make.

Trump supporters are among those who see an issue with the way campaign funding works. In the AP-GfK poll, 51 percent of Trump supporters call the way presidential candidates raise money for their campaigns very or extremely important to them, similar to the 46 percent of all Americans who say that.

“We need absolute reform,” said Victor Wakley, another Save Our Veterans member at the Indiana rally for Trump. “I loved that he was paying his own way, and I do have some concerns now that he’s not.”

Democrat Bernie Sanders, who solicited only small donations online and held no traditional fundraisers, made campaign finance reform a pillar of his presidential campaign. Clinton also has promised to press for an end to unlimited money that flows into campaigns through super political action committees, although she is making full use of those groups in her 2016 bid.

Trump has called super PACs “corrupt” but offered no policy proposals about campaign finance. He’s also stopped talking about the corrosive effect of donor money since he began raising it.

In an AP interview this spring, Trump said he is raising money only to help the Republican Party, and he has repeatedly said it would be easier for him to just write a big check to his own campaign. He also stresses that his campaign fundraising is coming from small donors, the way Sanders’ fundraising was.

None of those statements is entirely true.

Trump’s fundraising deal with the party includes a provision that the first $2,700 of any donation go to his campaign. The rest of it — up to about $500,000 per donor — is divided among the national party and some state Republican groups.

Online solicitations accounted for less than half of the money Trump raised in late May and June, and it’s not clear how much of it was from small donors. Fundraising reports to federal regulators are due Wednesday night.

On Trump’s self-funding reversal, 16 percent of all Americans polled by AP-GfK considered it a major problem and 21 percent a minor problem.

Among Clinton supporters, 26 percent say they’re at least somewhat more likely to support a candidate who’s funding his or her own campaign, but more than half say they consider Trump’s reversal to be a problem, including 27 percent who say they think it’s a major problem.

The Trump supporters say it’s no surprise Democrats are trying to emphasize Trump’s switch from self-funding to traditional funding.

“There are a couple of ways to look at it,” said Jerry Loza, a Trump supporter at the Indiana rally. “You could say it’s hypocrisy. You could also say it’s a different game now.”

The AP-GfK Poll of 1,009 adults was conducted online July 7-11, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.3 percentage points.

Respondents were first selected randomly using telephone or mail survey methods and later interviewed online. People selected for KnowledgePanel who didn’t have access to the Internet were provided access for free.

___

Keep track on how much Clinton and Trump are spending on television advertising, and where they’re spending it, via AP’s interactive ad tracker. http://elections.ap.org/content/ad-spending

___

Online:

Poll results: http://ap-gfkpoll.com


AP-GfK Poll: Voters split over how to secure US from illegal immigration
By EMILY SWANSON and VIVIAN SALAMA

WASHINGTON (AP) — Most Americans reject Donald Trump’s proposal to build a wall along the U.S. border with Mexico and his support for deporting those in the country illegally. But they’re divided on the presumptive Republican nominee’s proposed temporary ban on the entry of Muslims from other countries, a new survey finds.

The poll shows Trump’s shifting rhetoric on that ban might win some Americans over.

When it comes to Trump’s proposal to build a wall along the Mexican border, about 6 in 10 Americans oppose the idea while 4 in 10 are for it, the new Associated Press-GfK poll indicated.

Similarly, 6 in 10 Americans favor providing a way for immigrants who are in the country illegally to become U.S. citizens, while about 4 in 10 are opposed.
Seventy-six percent of Democrats, along with 44 percent of Republicans, favor a path to citizenship for immigrants in the country illegally. Among Trump’s supporters, just 38 percent are in favor of a path to citizenship. Sixty-seven percent of Republicans and just 21 percent of Democrats favor a border wall. Three-quarters of Trump’s supporters favor that proposal.

Trump’s likely rival, Democrat Hillary Clinton, has cast his calls for the border wall and temporary foreign Muslims ban as dangerous.

Trump supporter Marile Womack, 79, of Debary, Florida, adamantly favors the border wall. No one else “had the guts to do it,” she said. But the daughter of Austrian immigrants isn’t opposed to immigration from any country so long as it’s done legally.

“I don’t favor banning immigrants, but I am for investigating them before they come,” she said.

In contrast, Mark Wecker, a car salesman from Redding, California, called a border wall stupid, because “it’s a lot of money and it’s not going to keep them out if they want to get in.”

Three-quarters of Latinos, two-thirds of African-Americans and more than half of whites favor providing a path to citizenship. Forty-eight percent of whites, 26 percent of blacks and just 16 percent of Latinos favor a border wall.

Daniella Gil, a stay-at-home-mom from Cornelius, Oregon, who is the daughter of Mexican immigrants, said, “We should be focusing on the violence coming from Syria as opposed to Hispanics jumping the border.”

She said she supports immigration from any country so long as it’s done legally.

Americans are slightly more likely to oppose than favor a temporary ban on Muslims who are not U.S. citizens from entering the United States, by a 52 percent to 45 percent margin that has been strikingly consistent in AP-GfK polls conducted this year.

Sixty-nine percent of Republicans say they favor the temporary ban on Muslim immigration, while 68 percent of Democrats are opposed. Half of whites and just a third of non-whites say they favor the ban. Seventy-six percent of Trump supporters are in favor.

On a trip to Scotland last month, Trump shifted his rhetoric, saying he would instead “want terrorists out” of the U.S., and to do so, he would limit people’s entry from “specific terrorist countries and we know who those terrorist countries are.”

The poll indicates that rhetorical shift could win support. Among those asked more broadly about a temporary ban on immigrants from areas of the world where there is a history of terrorism against the U.S. or its allies, 63 percent are in favor and 34 percent opposed. Ninety-four percent of Trump supporters say they favor this proposal, as do 45 percent of Clinton supporters.

“That’s a necessity for creating stability,” said Ryan Williams, 40, a health care provider from Jacksonville, North Carolina.

Most Americans — 53 percent — think the United States is currently letting in too many refugees from Syria, engulfed in civil war since 2011 and the Islamic State militant group’s de facto center. President Barack Obama has pledged to admit some 10,000 Syrian refugees this year.

Another 33 percent think the current level is about right, while just 11 percent want to let in more. About 4 in 10 think there’s a very or somewhat high risk of refugees committing acts of religious or political violence in the United States, 34 percent think the risk moderate, and 24 percent consider it very or somewhat low.

Seventy-six percent of Republicans think the U.S. should allow fewer refugees. Among Democrats, 43 percent think the current level is about right, 38 percent think the U.S. should allow fewer, and 18 percent want to allow more.

Said Gil, the stay-at-home mom from Oregon, “Some of those people are innocent kids.”

___

The AP-GfK Poll of 1,009 adults was conducted online July 7-11, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.3 percentage points.

Respondents were first selected randomly using telephone or mail survey methods and later interviewed online. People selected for KnowledgePanel who didn’t have access to the Internet were provided access for free.

___

Online:

Poll results: http://ap-gfkpoll.com

___

Follow Vivian Salama and Emily Swanson on Twitter at: http://twitter.com/vmsalama and http://twitter.com/EL_Swan