By MICHAEL LIEDTKE, AP Technology Writer

 SAN FRANCISCO (AP) — Microsoft bills Windows 8 as a “re-imagining” of the personal computer market’s dominant operating system, but the company still has a lot of work to do before the makeover captures the imagination of most consumers, based on the results of a recent poll by The Associated Press and GfK.

 The phone survey of nearly 1,200 adults in the U.S. found 52 percent hadn’t even heard of Windows 8 leading up to Friday’s release of the redesigned software.

 Among the people who knew something about the new operating system, 61 percent had little or no interest in buying a new laptop or desktop computer running on Windows 8, according to the poll. And only about a third of people who’ve heard about the new system believe it will be an improvement (35 percent).

 Chris Dionne of Waterbury, Conn., falls into that camp. The 43-year-old engineer had already seen Windows 8 and it didn’t persuade him to abandon or upgrade his Hewlett-Packard laptop running on Windows 7, the previous version of the operating system released in 2009.

 ”I am not real thrilled they are changing things around,” Dionne said. “Windows 7 does everything I want it to. Where is the return on my investment to learn a new OS?”

 Microsoft usually releases a new version of Windows every two or three years, but it’s different this time around. Windows 8 is the most radical redesign of the operating system since 1995 and some analysts consider the software to be Microsoft’s most important product since co-founder Bill Gates won the contract to build an operating system for IBM Corp.’s first personal computer in 1981. Microsoft is hoping the way Windows 8 looks and operates will appeal to the growing number of people embracing the convenience of smartphones and tablets.

 The consumer ambivalence, however, was even more pronounced when it came to Microsoft’s new tablet computer, Surface, which was built to show off Windows 8′s versatility. Sixty-nine percent of the poll’s respondents expressed little or no interest in buying a Surface, which Microsoft is hoping will siphon sales from Apple Inc.’s pioneering iPad and other popular tablets such as Amazon.com Inc.’s Kindle Fire and Google Inc.’s Nexus 7.

 The results indicate Microsoft still has work to do to create a bigger buzz about Windows 8 and help consumers understand the new operating system’s benefits, even though the company provided several previews of the software at various stages in the final 13 month leading to its release. But the information apparently resonated mostly with industry analysts, reporters, technology blogs and gadget geeks.

 Microsoft is in the early stages of an estimated $1 billion marketing campaign that will include a siege of television commercials to promote Windows 8 to a wider audience.

 That still might not be enough to sway longtime Windows users such as Mary Sweeten. She is 75, and not eager to learn the nuances of a new operating system. She, too, is comfortable with her current desktop computer running on Windows 7.

 ”I am not technologically savvy like all these young kids,” said Sweeten, who lives in Camdenton, Mo. “I like something I am used to and can get around on without too much trouble. Sometimes when you get these new (systems), you wish you could go back to the old one.”

 Windows 8 represents Microsoft’s attempt to adapt to a technological shift that is empowering more people to use smartphones and tablets to surf the Web and handle other simple computing tasks. The revamped system can be controlled by touching a device’s display screen and greets users with a mosaic of tiles featuring an array of dynamic applications instead of the old start menu and desktop tiles. In an effort to protect its still-lucrative PC franchise, Microsoft designed Windows 8 so it can still be switched into a desktop mode that relies on a keyboard and mouse for commands.

 Microsoft felt it had to gamble on a radical redesign to fend off the competitive threats posed by Apple, which has emerged as the world’s most valuable company on the strength of its iPhone and iPad. Google Inc. is a threat, too. It has used its 4-year-old Android operating system to become an influential force in the mobile computing movement.

Despite the growing popularity of smartphones, Microsoft remains deeply entrenched in people’s lives. The poll found 80 percent of respondents with personal computers in their homes relied on earlier versions of Windows versus only 12 percent that operating on Apple’s Mac system.

 Windows is even more widely used in offices, but 90 percent of companies relying on the operating system are expected hold off on switching to the new operating system through 2014, according to a study by the research firm Gartner Inc.

 Jim Beske of West Fargo, N.D., won’t be waiting long to install Windows 8 on the home computer he bought a year ago. He already has seen how Windows 8 works in his job as a network engineer, and he considers it to be a nice improvement.

 ”They have made it much simpler,” Beske, 43, said. “I don’t know about the tiling so much; that’s something I think younger people will like more. But once people get in front of it, I think they will understand it.”

 Windows 8 also could appeal to consumers who still don’t own a home computer. The AP-GfK survey found 22 percent of all adults fall into this category, including 30 percent with households whose incomes fall below $50,000 annually.

 Beske is among a growing group who use both Microsoft and Apple products. Besides his Windows computer, he also loves his iPad.

 Most survey respondents liked both Apple and Microsoft. Fifty-nine percent said they had favorable impressions of Apple versus 58 percent for Microsoft.

 Tequila Cronk of Herington, Kan., is more of a Microsoft fan because she considers Apple’s prices to be a “rip-off.” At the same time, she can’t justify buying a Windows 8 computer when her desktop and laptop computers at home are running fine on the earlier versions of the system.

 ”We will upgrade, but I am not going to rush out and buy a new computer just because it’s got a different operating system,” Cronk, 26, said.

 Windows 8′s release came at a perfect time for Hector Gonzalez of Kissimmee, Fla. He is so frustrated with the performance of his 3-year-old laptop running on Windows 7 that he is considering buying a MacBook laptop. But now he plans to check out the array of new Windows 8 laptops and may even consider buying a Surface tablet to supplement the iPad that he bought for his teenage daughters.

 ”Anything that is new, it’s worth taking a look at,” Gonzalez, 35, said. “That’s the way technology is. There is always something new to replace everything else.”

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Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed to this report.

 

Online:

 

http://www.ap-gfkpoll.com

 

How the AP-GfK poll on Windows 8 was conducted

 

The Associated Press-GfK poll on Windows 8 was conducted by GfK Roper Public Affairs & Corporate Communications from Oct. 19-23. It is based on landline telephone and cellphone interviews with a nationally representative random sample of 1,186 adults. Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than 1 time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.5 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results available at http://www.ap-gfkpoll.com and  http://surveys.ap.org.

The questions and results are available at http://www.ap-gfkpoll.com .

AP-WE tv Poll: As women earn and learn more, traditional gender roles still drive dating scene

By JENNIFER AGIESTA, Associated Press

 WASHINGTON (AP) — Who ever said the dating game was logical?

 A new Associated Press-WE tv poll turns up all kinds of contradictions when people lay out their thoughts on dating, especially when it comes to money and gender roles.

 Seven in 10 of those surveyed say it’s unacceptable to expect a date to pay for everything. But most still say it’s a man’s job to pay for the first date.

Most say it’s OK to ask someone out because he or she seems successful. But even more say it’s unacceptable to turn down people because they haven’t had much success.

One-third think it’s OK to search for online clues about a potential first date’s success in life. But very few say daters should pay attention to each other’s finances before they are exclusive.

Overall, the traits that men and women rate as important hew to traditional gender roles.

Men and women agree that personality is the most important trait to consider when deciding whether to go on a first date with someone, and very few say money is a top consideration. Yet for men, a sense of humor outweighs intelligence, and they are more apt than women to prioritize looks. Most women place greater emphasis on a suitor’s financial situation and career ambitions.

It’s not just older people who feel that way. The differences are amplified among younger singles. About half of single men under age 45 say looks are a priority, while 70 percent of single women under 45 call career ambitions key.

There’s a clear gender gap on finances.

Men are less likely than women to say they’re comfortable dating someone who makes significantly more money than they do. Seventy-one percent of women would be comfortable in that situation, compared with 59 percent of men. Women are more wary of dating someone who earns less. Forty-three percent of men would be OK dating someone with a significantly lower salary, but just 28 percent of women would.

More broadly, uncoupled Americans are squeamish about dating those whose financial situations may not equal their own.

A shaky financial past is generally acceptable, and more say they’re comfortable dating someone who grew up in a poor family than in a wealthy one. But a questionable present inspires doubt.

Just 16 percent say they would be comfortable dating someone who is unemployed, and 23 percent say they would be comfortable dating someone with significant student loan debt.

Once dating turns to commitment and love, money is a bigger consideration for women when deciding whether to wed.

Among men who aren’t married or living with a partner, 84 percent say they’d marry someone they love regardless of whether she or he could provide financial security. Women are more cautious, with 61 percent would choose marriage for love without regard to financial standing.

Over time, Americans’ views on how women ought to balance family and career have shifted in favor of greater choice for women. But the poll also finds a more restrictive view on how men with a family ought to view their career, suggesting the rules many apply to dating continue once families are formed.

A Time/Yankelovich survey conducted in March 1978 found that about three-quarters of Americans felt women ought to put their husbands and children ahead of their careers and felt women with young children shouldn’t work outside the home unless it’s financially necessary. Now, about half hold those views.

But the AP-WE tv poll also found that half of Americans believe a man with a family has a responsibility to choose a higher-paying job over one that is more satisfying, compared with 42 percent who felt that way in 1978.

The poll was conducted in conjunction with WE tv ahead of the launch of the show “Mystery Millionaire.”

The poll was conducted May 16-19 using KnowledgePanel, GfK’s probability-based online panel designed to be representative of the U.S. population. It involved online interviews with 1,354 adults, including an oversample of 310 adults who have never been married. Results for all respondents have a margin of sampling error of plus or minus 3 percentage points.

Respondents were first selected randomly using phone or mail survey methods and were later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided with the ability to access the Internet at no cost to them.

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AP News Survey Specialist Dennis Junius contributed to this report.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com


AP-GfK Poll: Sign-up success fails to translate into broad approval for Obama’s health law

By RICARDO ALONSO-ZALDIVAR and JENNIFER AGIESTA, Associated Press

 WASHINGTON (AP) — President Barack Obama celebrated when sign-ups for his health care law topped 8 million, far exceeding expectations after a slipshod launch. Most Americans, however, remain unimpressed.

 A new Associated Press-GfK poll finds that public opinion continues to run deeply negative on the Affordable Care Act, Obama’s signature effort to cover the uninsured. Forty-three percent oppose the law, compared with just 28 percent in support.

 The pattern illustrates why the health care law remains a favored target for Republicans seeking a Senate majority in the midterm elections.

 The poll does have a bright spot for the administration: Those who signed up for coverage aren’t reeling from sticker shock. Most said they found premiums in line with what they expected, or even lower.

But even that was diminished by another finding: More than one-third of those who said they or someone in their household tried to enroll, were ultimately unable to do so. For the White House, it’s an uncomfortable reminder of the technical problems that paralyzed the HealthCare.gov website for weeks after it went live last fall.

The example of business owner Henry Kulik shows some of the cross-currents of public opinion.

Kulik is disabled as a result of Lou Gehrig’s disease, a condition that destroys the brain’s ability to control muscle movement. His family runs several stores that sell ice cream and other summer refreshments in the Philadelphia area.

Kulik says he doesn’t believe the federal government should require people to carry health insurance, as the law does. And he can understand worries about the cost to taxpayers. On the other hand, he’s been able to slash what his family pays for health insurance by purchasing coverage through the law’s new insurance markets and by taking advantage of tax credits to lower the premiums.

Before the law, his family was paying $2,400 a month. Now it’s several hundred dollars. And Kulik says the insurance for himself, his wife, and three children is comparable to what they had before.

‘‘I think there is a lot of misinformation,’’ he says.

Obama’s health care law offers subsidized private coverage to middle-class people who have no health plan on the job, and it expands Medicaid to pick up low-income uninsured adults. But last fall’s launch of new health insurance markets was paralyzed technical problems. The debacle contributed to the departure of health secretary Kathleen Sebelius.

After Congress approved the law in 2010, a political backlash over its Medicare cuts, tax increases and new regulations helped Republicans win the House. This fall the GOP is following a similar strategy with the Senate at stake.

‘‘Republicans hold an advantage on this issue among people who feel strongly about it,’’ said Robert Blendon of the Harvard School of Public Health, who follows opinion trends on health care.

Still, just 17 percent of poll respondents said the law will be completely repealed. While that represents an increase of 5 percentage points from March, the poll found that 67 percent believe the health law will be implemented with changes, whether major or superficial.

In Walhalla, South Carolina, digital publisher Greg Freeman says he’s no big fan of the president. But now into his late 30s, Freeman thought it would be a good idea to get health insurance through the new law. It took several tries to navigate the federal enrollment website, but Freeman says he’s generally satisfied. His main complaint is that his new doctor is about an hour away, in a bigger town to the east.

‘‘I can see if some of the kinks can be worked out this could be a very positive thing in the long run,’’ Freeman said. ‘‘We should be in a position to be healthiest country in the world.’’

The poll found that sign-up success translated into higher approval for the health care law. Among those who succeeded in purchasing coverage, 51 percent back the law, compared with 30 percent among those who tried to sign up and weren’t successful.

In the tiny coastal Oregon town of Reedsport, locksmith Marvin Plunkett says he’s disappointed that public opinion about the law remains so negative. He was able to gain coverage through the state’s expanded Medicaid program.

Plunkett recalled former Alaska Gov. Sarah Palin’s discredited charge that the law would set up ‘‘death panels’’ to judge whether seniors should receive medical care. ‘‘The truth about it is pretty mundane,’’ he said. ‘‘But the lies are really exciting and emotional.’’

The AP-GfK Poll was conducted May 16-19, 2014 using KnowledgePanel, GfK’s probability-based online panel designed to be representative of the U.S. population. It involved online interviews with 1,354 adults, and has a margin of sampling error of plus or minus 3 percentage points for all respondents.

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Associated Press News Survey Specialist Dennis Junius contributed to this report.

Online:

AP-GfK Poll: http://www.ap-gfkpoll.com.