By MICHAEL LIEDTKE, AP Technology Writer

 SAN FRANCISCO (AP) — Microsoft bills Windows 8 as a “re-imagining” of the personal computer market’s dominant operating system, but the company still has a lot of work to do before the makeover captures the imagination of most consumers, based on the results of a recent poll by The Associated Press and GfK.

 The phone survey of nearly 1,200 adults in the U.S. found 52 percent hadn’t even heard of Windows 8 leading up to Friday’s release of the redesigned software.

 Among the people who knew something about the new operating system, 61 percent had little or no interest in buying a new laptop or desktop computer running on Windows 8, according to the poll. And only about a third of people who’ve heard about the new system believe it will be an improvement (35 percent).

 Chris Dionne of Waterbury, Conn., falls into that camp. The 43-year-old engineer had already seen Windows 8 and it didn’t persuade him to abandon or upgrade his Hewlett-Packard laptop running on Windows 7, the previous version of the operating system released in 2009.

 ”I am not real thrilled they are changing things around,” Dionne said. “Windows 7 does everything I want it to. Where is the return on my investment to learn a new OS?”

 Microsoft usually releases a new version of Windows every two or three years, but it’s different this time around. Windows 8 is the most radical redesign of the operating system since 1995 and some analysts consider the software to be Microsoft’s most important product since co-founder Bill Gates won the contract to build an operating system for IBM Corp.’s first personal computer in 1981. Microsoft is hoping the way Windows 8 looks and operates will appeal to the growing number of people embracing the convenience of smartphones and tablets.

 The consumer ambivalence, however, was even more pronounced when it came to Microsoft’s new tablet computer, Surface, which was built to show off Windows 8′s versatility. Sixty-nine percent of the poll’s respondents expressed little or no interest in buying a Surface, which Microsoft is hoping will siphon sales from Apple Inc.’s pioneering iPad and other popular tablets such as Amazon.com Inc.’s Kindle Fire and Google Inc.’s Nexus 7.

 The results indicate Microsoft still has work to do to create a bigger buzz about Windows 8 and help consumers understand the new operating system’s benefits, even though the company provided several previews of the software at various stages in the final 13 month leading to its release. But the information apparently resonated mostly with industry analysts, reporters, technology blogs and gadget geeks.

 Microsoft is in the early stages of an estimated $1 billion marketing campaign that will include a siege of television commercials to promote Windows 8 to a wider audience.

 That still might not be enough to sway longtime Windows users such as Mary Sweeten. She is 75, and not eager to learn the nuances of a new operating system. She, too, is comfortable with her current desktop computer running on Windows 7.

 ”I am not technologically savvy like all these young kids,” said Sweeten, who lives in Camdenton, Mo. “I like something I am used to and can get around on without too much trouble. Sometimes when you get these new (systems), you wish you could go back to the old one.”

 Windows 8 represents Microsoft’s attempt to adapt to a technological shift that is empowering more people to use smartphones and tablets to surf the Web and handle other simple computing tasks. The revamped system can be controlled by touching a device’s display screen and greets users with a mosaic of tiles featuring an array of dynamic applications instead of the old start menu and desktop tiles. In an effort to protect its still-lucrative PC franchise, Microsoft designed Windows 8 so it can still be switched into a desktop mode that relies on a keyboard and mouse for commands.

 Microsoft felt it had to gamble on a radical redesign to fend off the competitive threats posed by Apple, which has emerged as the world’s most valuable company on the strength of its iPhone and iPad. Google Inc. is a threat, too. It has used its 4-year-old Android operating system to become an influential force in the mobile computing movement.

Despite the growing popularity of smartphones, Microsoft remains deeply entrenched in people’s lives. The poll found 80 percent of respondents with personal computers in their homes relied on earlier versions of Windows versus only 12 percent that operating on Apple’s Mac system.

 Windows is even more widely used in offices, but 90 percent of companies relying on the operating system are expected hold off on switching to the new operating system through 2014, according to a study by the research firm Gartner Inc.

 Jim Beske of West Fargo, N.D., won’t be waiting long to install Windows 8 on the home computer he bought a year ago. He already has seen how Windows 8 works in his job as a network engineer, and he considers it to be a nice improvement.

 ”They have made it much simpler,” Beske, 43, said. “I don’t know about the tiling so much; that’s something I think younger people will like more. But once people get in front of it, I think they will understand it.”

 Windows 8 also could appeal to consumers who still don’t own a home computer. The AP-GfK survey found 22 percent of all adults fall into this category, including 30 percent with households whose incomes fall below $50,000 annually.

 Beske is among a growing group who use both Microsoft and Apple products. Besides his Windows computer, he also loves his iPad.

 Most survey respondents liked both Apple and Microsoft. Fifty-nine percent said they had favorable impressions of Apple versus 58 percent for Microsoft.

 Tequila Cronk of Herington, Kan., is more of a Microsoft fan because she considers Apple’s prices to be a “rip-off.” At the same time, she can’t justify buying a Windows 8 computer when her desktop and laptop computers at home are running fine on the earlier versions of the system.

 ”We will upgrade, but I am not going to rush out and buy a new computer just because it’s got a different operating system,” Cronk, 26, said.

 Windows 8′s release came at a perfect time for Hector Gonzalez of Kissimmee, Fla. He is so frustrated with the performance of his 3-year-old laptop running on Windows 7 that he is considering buying a MacBook laptop. But now he plans to check out the array of new Windows 8 laptops and may even consider buying a Surface tablet to supplement the iPad that he bought for his teenage daughters.

 ”Anything that is new, it’s worth taking a look at,” Gonzalez, 35, said. “That’s the way technology is. There is always something new to replace everything else.”

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Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed to this report.

 

Online:

 

http://www.ap-gfkpoll.com

 

How the AP-GfK poll on Windows 8 was conducted

 

The Associated Press-GfK poll on Windows 8 was conducted by GfK Roper Public Affairs & Corporate Communications from Oct. 19-23. It is based on landline telephone and cellphone interviews with a nationally representative random sample of 1,186 adults. Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

 

Interviews were conducted in both English and Spanish.

 

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

 

No more than 1 time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.5 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

 

There are other sources of potential error in polls, including the wording and order of questions.

 Topline results available at http://www.ap-gfkpoll.com and  http://surveys.ap.org.

The questions and results are available at http://www.ap-gfkpoll.com .

AP-GfK Poll: Economy, other issues overshadow abortion

DENVER (AP) — As a season of campaigning enters its final, intense weekend, a new Associated Press-GfK poll illustrates the challenge ahead for candidates and their allies trying to rally voters around traditional wedge issues such as abortion and gay marriage. This fall, voters just have other matters on their minds.

Social issues are eclipsed by concerns about the economy, health care, the Islamic State group and Ebola, the poll finds. And hovering over each of these individual issues is a broad dissatisfaction with President Barack Obama and Republican leaders in Congress.

Only 32 percent of likely voters called gay marriage an important issue, compared with 91 percent ranking the economy important, 78 percent with similar concerns about health care and 74 percent naming Ebola important. The issue that some Democrats have emphasized most of all — abortion rights — also has been a relatively low priority, with only 43 percent of likely voters in a September poll ranking it important.

Yet women’s health and reproductive rights have been at the center of campaigns for U.S. Senate in Alaska, Iowa, North Carolina and especially Colorado. There, half of the ads aired by Democratic Sen. Mark Udall and those backing his re-election have criticized his GOP opponent, Rep. Cory Gardner, on women’s health issues. They include a contention the 40-year-old congressman from eastern Colorado wants to ban some forms of birth control.

“Democrats this year clearly think that all that you need is that silver bullet of social issues,” said Katy Atkinson, a GOP political official in Denver. “It’s not. You need more.”

Gardner may have been able to parry the offensive by proposing that birth control pills be sold over-the-counter, without a prescription. After he began airing an ad on his proposal last month — as security concerns rose amid U.S. military action against the Islamic State group in the Middle East and the West Africa outbreak of the Ebola virus — Gardner moved ahead in public polls.

Gardner isn’t the only Republican to propose the sale of birth control over-the-counter. So, too, have Republicans running for Senate in North Carolina, Virginia and Minnesota.

The issue of access to birth control has also found its way into the Senate race in Iowa, where Democratic Rep. Bruce Braley has hammered his Republican opponent, state Sen. Joni Ernst, for her support of bestowing personhood status on a fetus. He says that would outlaw abortion, in-vitro fertilization and most kinds of contraception; she says she supports access to birth control and abortion in some circumstances.

Some voters have scoffed at the emphasis.

“They do a lot of yapping about how contraceptives have to do a lot with women’s health, which is a load of crap,” said Donald Johnson, 82, a staunch Republican in Clinton, Iowa. “If they want contraception, they can go and get it. It doesn’t cost that much. There’s no reason the government should be paying for it.”

On both abortion and same-sex marriage, recent AP-GfK polling has found likely voters more apt to trust Democrats than Republicans. But on issues that have captured more of voters’ attention this midterm season, such as the economy and protecting the country, Republicans have the advantage.

Republicans have emphasized terrorism and Ebola threats in the campaign’s closing days, though the poll suggests Ebola inspires less of a partisan preference than other issues.

Cindy Nath, a 59-year-old high school teacher in Colorado Springs, is most worried about economic inequality but also has concerns about reproductive freedom. A Democrat, she’s already cast an early ballot for Udall. But the issues her students discuss are very different — the Islamic State group and Ebola. “That’s what they’re talking about,” she said. “ISIS comes up every day.”

Women’s votes have shifted sharply between presidential years and midterm elections in recent contests, according to exit polling conducted for the AP and ABC, CBS, CNN, Fox and NBC. In 2012, women broke for Obama by an 11-point margin, while in 2010, when few candidates raised social issues as a major campaign theme, they split evenly between Democratic and Republican House candidates.

Atkinson noted that social issues usually poll low in priority but can be effective in defining candidates as too extreme. That’s how Democrats have won recently in Colorado. Although polling shows Udall slightly behind, his campaign believes he can win with a superior get-out-the-vote operation and by continuing to use women’s health issues to motivate key voting groups. Democrats are particularly targeting single women, whose participation dips in midterm elections.

The model is Sen. Michael Bennet’s 2010 come-from-behind win, where he similarly focused on women’s health. Still, a gender gap cuts both ways. Several recent polls in Colorado have shown Gardner’s advantage among men outpaces Udall’s among women.

But Jill Hanauer, a Denver-based Democratic strategist, said people should not mistake a temporary issue advantage for something permanent.

“Republicans have immediate issues to run on and Democrats have much broader, long-term ones like climate change and reproductive rights,” Hanauer said. “This election is one point in time, not a long-term trend.”

The AP-GfK Poll was conducted Oct. 16-20, using KnowledgePanel, GfK’s probability-based panel designed to be representative of the U.S. population. It involved online interviews with 1,608 adults and has a margin of sampling error of plus or minus 2.8 percentage points for all respondents.

Respondents were first selected randomly using phone or mail survey methods and later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided with the ability to access the Internet at no cost to them.

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Agiesta, AP’s director of polling, reported from Washington. Associated Press writers Stacy A. Anderson and Emily Swanson contributed to this report.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com


AP-GfK Poll: 2 of 3 Americans think the threat posed by Islamic State is very important

By DEB RIECHMANN and EMILY SWANSON, Associated Press

WASHINGTON (AP) — Sixty-five percent of Americans now say the threat from the Islamic State group is very or even extremely important, and nearly half think the U.S. military response in Iraq and Syria has not gone far enough, according to an Associated Press-GfK poll. Most want to see America’s partners step up their contribution to the fight,

Less than half, 43 percent, approve of the way President Barack Obama is handling the danger posed by the extremist militants.

Greg Franke, 24, of Columbia, South Carolina, was among the 55 percent of those who disapproved. Franke, a 24-year-old assistant editor at a research library, said he thought Obama was too hesitant in responding to the militants, who have employed brutal tactics to swiftly seize territory.

“I understand the need to be hesitant, but this was a group that was marching across parts of the Middle East, which is already unstable,” Franke said. “I think it warranted a swift and more decisive response.”

“I also think that his declaration that U.S. troops would not be involved was premature,” he said. “I don’t want U.S. troops involved. But I don’t think we need to close doors.”

A majority, 66 percent, favor the airstrikes the United States has been launching against the militants, yet 65 percent of those surveyed say Obama has not clearly explained America’s goal in fighting the Islamic State group. The president met with his national security team on Friday to discuss the Islamic State and talk via video teleconference with U.S. officials at the American Embassy in Baghdad and consulates in Irbil and Basra.

Here’s a look at the poll:

IS ENOUGH BEING DONE?

Forty-six percent said the U.S. military response has not gone far enough — up from 40 percent in September. Fifty-six percent said the military response from countries that have joined the U.S. in the fight against Islamic State militants has not gone far enough. The U.S. and partner countries, including Qatar, Saudi Arabia and the United Arab Emirates, have been bombing Islamic State targets since August.

“It shouldn’t just be us. It shouldn’t just be ‘Oh, the United States is policing.’ It should be everyone is there policing and everybody believes this is wrong and everyone — worldwide — is trying to stop this,” said Kathy Robinson, 24, a Sterling, Virginia, woman who works at an information technology company.

At the same time, she thinks the United States eventually will put troops on the ground in the region “just to make sure nothing starts back up — to keep the peace.”

Only 32 percent think Obama has done a good job in clearly stating U.S. policy against the IS group. More than six in 10 of them think it’s either not likely or only moderately likely that the U.S. and its partners will achieve their goal in fighting IS.

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ARE AMERICANS FOLLOWING DEVELOPMENTS IN IRAQ, SYRIA?

While 47 percent of those surveyed said there’s a very or extremely high risk of another terror attack inside the United States, just a third said they have been keenly following the news about the U.S. military action against IS. An additional 38 percent said they were following the action somewhat closely, and 31 percent said they were keeping up not too closely or not closely at all.

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DO PEOPLE SUPPORT THE AIRSTRIKES?

While Americans support the airstrike, when it comes to supporting the idea of deploying U.S. ground troops, respondents were more guarded.

Thirty-seven percent said they opposed putting American forces on the ground, 33 percent favored the idea and 28 percent said they were neither for nor against it.

Obama has said repeatedly that he has no plans to send ground troops to Iraq or Syria. However, 28 percent thought it was very or extremely likely that he would, and an additional 45 percent thought it was moderately likely. Just 24 percent said it was not likely.

Michael Rainwater, 64, of Sammanish, Washington, doesn’t particularly want to see U.S. troops sent in, but thinks they might be deployed at some point.

“I think all of these things tend to escalate,” he said. “You can’t keep pouring fuel on the fire and expect the fire to get smaller. So every time we bomb or send in armed drones, you are creating more terrorists.”

He does not think, though, that the Islamic State is in a position to mount a 9/11-style attack against the U.S.

Said Rainwater, a retired software company owner: “It is more of a criminal entity because basically what they are doing is kidnapping people for ransom, taking over oil refineries for the income.”

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The AP-GfK Poll was conducted Oct. 16-20 using KnowledgePanel, GfK’s probability-based panel designed to be representative of the U.S. population. It involved online interviews with 1,608 adults, and had a margin of sampling error of plus or minus 2.8 percentage points for all respondents. Respondents were selected randomly using phone or mail survey methods, and later interviewed. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were given free access.