By CONNIE CASS and JENNIFER AGIESTA

WASHINGTON (AP) — Who are these people who still can’t make up their minds? They’re undecided voters like Kelly Cox, who spends his days repairing the big rigs that haul central California’s walnuts, grapes, milk and more across America.

He doesn’t put much faith in either Barack Obama or Mitt Romney. But he figures he’s got plenty of time — a little more than a week — to settle on one of them before Nov. 6. And he definitely does plan to vote.

“I’ll do some online research,” said Cox, co-owner of a Delhi, Calif., truck repair shop. “I don’t have time to watch presidential debates because it’s a lot of garbage anyway. They’re not asking the questions that the people want to hear.”

About 5 percent of Americans with solid plans to vote have yet to pick their presidential candidate, according to a new AP-GfK poll. When you add in those who lean only tentatively toward their choice or won’t declare a favorite, about 16 percent of likely voters look ripe for persuasion. That’s about the same as a month ago.

In a super-tight race, undecided voters have taken on almost mythic stature. Their questions at the town hall-style debate are parsed. Campaign techies wade through data to find them. The president dialed up 9,000 of them for an Air Force One conference call as he flew to Los Angeles this week.

But the undecided also endure Twitter sniping and late-night TV ribbing. They’re derided as uninformed nincompoops who don’t merit the power they wield. As David Letterman put it: “You’re idiots! Make up your mind!”

Do these wafflers, ruminators and procrastinators deserve coddling — or scorn? Are they just misunderstood?

A look at who they are and what they’re waiting for:

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THEY’RE NOT BLANK SLATES

Two-thirds of persuadable voters have an established party preference, the AP-GfK poll shows. They’re roughly divided between those who call themselves Democrats or lean that way and those who are Republicans or lean to that side.

So why not just plan to vote with their party?

“They are really a little bit torn,” said Lynn Vavreck, an associate professor of political science at the University of California, Los Angeles. “They may have some issue positions that are counter to their party, or they’re not sure how they stand on some things.”

Nancy Hoang, a University of Minnesota freshman studying mathematics, considers herself a fiscal conservative and leans Republican. Yet she vacillated because she agrees with the Democrats’ support for gay marriage and opposition to voter ID laws.

“I could have gone either way,” said Hoang, 18. Not until after the final debate Monday did she decide: Her first-ever presidential vote will go to Romney.

Most of these undecided voters will come home to their favored party by Election Day, predicts Vavreck, who studies an ongoing survey of registered voters as well as trends from past elections.

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STILL, A GOOD CHUNK ARE INDEPENDENTS

About 30 percent of persuadable voters say they’re political independents. That’s three times the presence of independents — just 8 percent — among likely voters who have decided who they’ll vote for, according to the AP-GfK poll.

In an increasingly polarized America, they stand out. Robert Dohrenburg, a small business owner in McAllen, Texas, voted for Republicans Ronald Reagan and George H.W. Bush, but not for Bush’s son, George W. He backed Obama in 2008, then had second thoughts this year.

Dohrenburg, 56, watched all three presidential debates before making up his mind to stick with Obama, in part because Romney “says one thing today and another thing tomorrow.”

He wishes Ron Paul had won the Republican nomination.

“I’m a very strong independent,” he said. “I choose the best candidate.”

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ARE THEY EVEN PAYING ATTENTION?

Professors have a euphemism: low-information voters. The bulk of registered voters who are still undecided fall into that group, researchers say.

“They’re basically not that interested in politics,” Vavreck said. “They pay less attention to news in general.”

Her image of the typical undecided American, based on her research: “the single mom with a couple of kids who just doesn’t have time to be attuned to politics but feels like it’s her civic duty to vote, and may or may not show up at the polls.”

Yet the still-deciding who are committed to voting don’t see themselves as out of touch.

In the AP-GfK poll, 85 percent of the persuadables said they have a “great deal” or “quite a bit” of interest in following the campaign, almost as high as among other likely voters.

Rita Kirk, a communications professor at Southern Methodist University, seeks out these involved-but-undecided voters in swing counties of states with close presidential contests. She gathered the groups that recorded their live reactions on CNN during the debates. They are following the race, she insists.

“They know that they’re in a county that’s going to make a difference,” Kirk said. “They’re wanting to make a good choice, and they kind of feel the weight and gravitas of that.”

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SO WHAT DO THEY THINK?

They’re of two minds.

Persuadable voters are more likely to trust Romney to do a better job handling the economy and the federal budget deficit, the AP-GfK poll shows. And they’re about as comfortable with Romney as they are with Obama on foreign policy.

They are more likely to say Obama has a clear vision for the future, however. They tend to say he understands the problems of people like them better than Romney does. They also give Obama a broad advantage on making the right decision on women’s issues.

They’re worried about the future.

Only 3 in 10 persuadable voters think the economy will improve in the coming year, compared with 6 in 10 decided voters.

“I’m not sure that either candidate is going to be able to correct the issues,” said Cox, 43, who watched California’s Central Valley suffer through recession and drought. “I’d like to get the jobs back in the United States. I’d like to quit owing China everything. Put the farmers back to work.”

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WHAT’S TAKING THEM SO LONG?

Some see virtue in refusing to rush.

Victoria Cook, a 27-year-old psychology student at Arapahoe Community College near Denver, leans toward Obama. But she stood in line to see Romney and Ryan at a rally with rocker Kid Rock this week.

“I don’t want it to get to the point where you just write off the other guys right away,” Cook said as she waited. “So I’ll listen to what they have to say.”

Professor Kirk said many undecided voters are so annoyed by months of TV commercials and punditry and news coverage that they just tune it all out until Election Day nears.

“They want to pay attention at the time they’re ready to make a choice,” she said. “It’s like someone buying a car. That’s when they start looking at the consumer magazines and all the attributes and how many airbags do the different models have. Not months in advance.”

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WILL THEY DECIDE THIS ELECTION?

It’s possible.

“That small group of people can make a difference if the vast majority of them swing in one direction,” said Rutgers University political science Professor Richard Lau, who studies how voters decide.

But that would be unusual. Late deciders tend to be divided, not vote as a block — unless they are swept up in a bigger wave, Lau said. In 1980, for example, October polls showed President Jimmy Carter in a tight race with Ronald Reagan.

“It was very close up until the last few days and somehow everybody just decided, ‘Enough. We’re going to change courses here,’” Lau said. “Usually what happens is that the independent voters change in the direction that somehow the nature of the times is already going.”

Still, an advantage among procrastinators could swing the race in a hotly contested state.

In the last two presidential elections, about 1 in 10 voters surveyed as they left polling places said they’d settled on their candidate within the previous week. About 5 percent decided on Election Day.

No word on how many made up their minds while standing in the voting booth.

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Associated Press News Survey Specialist Dennis Junius in Washington and Associated Press writer Philip Elliott in Denver contributed to this report.

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Follow Connie Cass on Twitter: http://www.Twitter.com/ConnieCass

Follow Jennifer Agiesta on Twitter: http://www.Twitter.com/JennAgiesta

 

 

 

How the poll was conducted

 

The Associated Press-GfK poll on undecided and persuadable voters was conducted by GfK Roper Public Affairs & Corporate Communications from Oct. 19-23. It was based on landline telephone and cellphone interviews with a nationally representative random sample of 1,186 adults, including 1,041 registered voters and 839 likely voters. Interviews were conducted with 713 respondents on landline telephones and 473 on cellular phones.

One hundred thirty-one likely voters were persuadable: They did not initially choose a candidate when asked or did initially choose a candidate but said they might change their minds.

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

Interviews were conducted in both English and Spanish.

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflected the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.5 percentage points from the answers that would be obtained if all adults in the U.S. were polled. The margin of sampling error was plus or minus 3.8 percentage points for registered voters, plus or minus 4.2 percentage points for likely voters and plus or minus 10.6 percentage points for persuadable voters.

There are other sources of potential error in polls, including the wording and order of questions.

The questions and results are available at http://www.ap-gfkpoll.com.

 Topline results available at http://www.ap-gfkpoll.com and  http://surveys.ap.org.

AP-GfK Poll: Americans support menu labeling in restaurants, grocery stores

By MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — More than half of Americans say they already have enough information at restaurants to decide whether they are making a healthy purchase. But they want even more.

According to an Associated Press-GfK poll conducted in December, most Americans favor labeling calories on menus in fast food and sit-down restaurants. Most favor labels for prepared foods in the grocery store, too.

The poll was conducted a little more than a week after the Food and Drug Administration announced new rules that will require restaurants and other establishments that sell prepared foods and have 20 or more locations to post the calorie content of food “clearly and conspicuously” on their menus, menu boards and displays. Companies will have until November 2015 to comply.

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MAJORITY SUPPORT MENU LABELING

A majority of Americans — 56 percent — favor requiring fast food restaurants to post calorie amounts on menus, while 54 percent favor the calorie postings at sit-down restaurants and 52 percent favor the labels at prepared food counters at grocery stores.

Slightly fewer approved of requiring the calorie postings in other dining locations. Forty-nine percent of Americans supported posting calories on coffee shop menus and 44 percent approved of the postings on vending machines and at movie theaters. Forty-three percent favored calorie postings in amusement parks. All of those establishments will be required to post calorie amounts under the new FDA rules.

Only about 1 in 10 Americans oppose labeling requirements at each of these places. The remainder said they neither favor nor oppose each requirement.

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WOMEN, DEMOCRATS MOST SUPPORTIVE

Women are more likely than men to say they favor labeling requirements at restaurants and prepared-food counters, though a majority of men support the labeling at fast food restaurants and around half support it at sit-down restaurants. College-educated respondents are more likely than those without a college education to favor labeling requirements at all of the establishments.

The support appears to be relatively bipartisan. Democrats are significantly more likely to support the calorie postings than independents or Republicans, but a slim majority of Republicans still support calorie postings at restaurants.

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PEOPLE CARE ABOUT CALORIES, SUGARS, FATS

The idea behind the rules is that people may pass on that bacon double cheeseburger if they know it has hundreds of calories — and, in turn, restaurants may make their foods healthier to keep calorie counts down. The menus and menu boards will tell diners that a 2,000-calorie diet is used as the basis for daily nutrition, noting that individual calorie needs may vary. Additional nutritional information beyond calories, including sodium, fats, sugar and other items, must be available upon request.

When they’re judging whether a food item is a healthy choice or not, 55 percent of Americans say how many calories it contains is very or extremely important to them. Same with sodium levels.

Sugar and fat were slightly more important to health-conscious diners — 61 percent said sugar was very or extremely important when deciding on healthy purchases and 59 percent said the same about the amount of fat.

Only 36 percent of Americans said they feel the level of vitamins and minerals is extremely or very important when making healthy purchases, and even fewer — 23 percent, less than a quarter — said the same about whether an item is organic. Women and people living in urban areas were most likely to make organic food a priority.

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AMERICANS ARE ALREADY INFORMED

Even though a majority favors more calorie labeling, most Americans say they already have enough information to decide whether they are making healthy purchases at restaurants.

Sixty percent say they now have enough nutrition information at sit-down restaurants and 56 percent say they do at fast food restaurants. That number drops to 48 percent at prepared food counters in grocery stores.

Around a third say they don’t have enough information to decide if they are making a healthy purchase in any of those places.

When it comes to the grocery store, 75 percent of people say they have enough information to make a healthy choice. Unlike restaurants, where nutritional information is often a mystery, nutrition facts panels have been required on packaged foods since the 1990s. The FDA included prepared foods at supermarkets in the menu labeling rules as grocery stores have increasingly sold restaurant-like offerings.

The menu labels were required by Congress as part of health overhaul in 2010. The FDA has said they are just one way to combat obesity, since Americans eat and drink about one-third of their calories away from home.

Michael Taylor, FDA’s deputy commissioner of foods, said the agency knows there is strong interest from the public in the labeling.

“It’s not a magic wand, but it will help people make better choices about their diets,” he said.

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The AP-GfK Poll of 1,010 adults was conducted online Dec. 4-8, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points.

Respondents were first selected randomly using phone or mail survey methods, and later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided access at no cost to them.

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AP Director of Polling Jennifer Agiesta and News Survey Specialist Emily Swanson contributed to this report.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com

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Follow Mary Clare Jalonick on Twitter at http://twitter.com/mcjalonick

 

 


AP-GfK Poll: 5 things to know about the economy

By JENNIFER AGIESTA and EMILY SWANSON

WASHINGTON (AP) – Few issues in a presidential campaign come close to being as meaningful as the economy. The latest Associated Press-GfK poll offers a look at how the public feels about this issue, which touches nearly every aspect of American life. As the 2016 candidates get set to kick off their campaigns, here are five things to know about public opinion on the economy.

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THE ECONOMY ISN’T A MONOLITH

The economy, writ large, has been America’s top policy priority for the entirety of Barack Obama’s presidency, despite the slowly building recovery and the recent skyrocketing stock market. But focusing on this overall concern masks a distinction that matters to many Americans. Though negative perceptions of the economy overall are down compared with four years ago (57 percent describe it as “poor” compared with 83 percent who did in November 2010), Americans’ ratings of their own finances are actually a bit worse than they were back then (38 percent describe their household’s finances as poor, up from 30 percent in 2010). Young Americans, under age 30, have an exceptionally negative take on their finances, with nearly half describing them as poor.

Along the same lines, while a majority of Americans say the stock market and big businesses have mostly recovered from the Great Recession, just 16 percent think small businesses have, 27 percent say the job market where they live is mostly recovered and only 34 percent say their family is largely back to normal.

EDUCATION, LOCATION, INCOME LINKED TO IMPRESSION OF ECONOMY

For some in America, the economy is humming along. Majorities of college graduates, urban residents and people with incomes of $100,000 or more say the economy is in good shape. By contrast, just 28 percent of rural residents, 35 percent without college degrees and 35 percent with incomes under $50,000 say it’s in good shape. Half of those with incomes under $50,000 and 42 percent of rural residents say they and their families haven’t yet recovered from the Great Recession.

Rural residents feel the labor and real estate markets in their area have been particularly hard hit: 45 percent say their local real estate market has only recovered a little or not at all, while 53 percent say the same about their local job market.

EXPECTATIONS ARE SOMEWHAT BETTER

The poll finds an uptick in Americans’ hopes for their own finances and the nation’s finances in the coming year. In the new poll, 34 percent say they expect their household’s financial situation to improve over the next 12 months, better than the 27 percent saying so in October. And 38 percent think the overall economic situation in the country will improve in the coming year, up from 31 percent in October. On both measures, the share saying things would worsen dropped significantly. Still, 48 percent see stagnation ahead for themselves and 42 percent see sluggishness for the economy more broadly.

INCHING TOWARD RECOVERY

That expectation of stagnation may be because that’s what most Americans think the economy is doing now. Asked how the economy had changed in the last month, 60 percent said it stayed about the same. Nearly a quarter think it improved, while 14 percent say it’s gotten worse. Those figures are slightly rosier than in October, when 24 percent said things had worsened. But the majority saying things are staying the same has held over two years of AP-GfK polls, with one exception during the partial government shutdown in October 2013 when the share saying things got worse spiked to 45 percent.

LITTLE FAITH IN WASHINGTON TO IMPROVE THINGS

Who can turn things around? Very few think it’s Washington. Two-thirds of Americans say it’s unlikely that the newly elected Republican majority in Congress will be able to improve the economy in the next two years, and 6 in 10 say Obama won’t be able to either. Three in 10 say they don’t even trust either party to handle the economy.

But Americans don’t completely discount that Washington can help: 52 percent say the government generally did a decent job helping the country recover from the Great Recession. A scant 10 percent, however, say that Washington did a “very good” job lifting the economy out of recession.

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The AP-GfK Poll of 1,010 adults was conducted online Dec. 4-8, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points.

Respondents were first selected randomly using phone or mail survey methods and later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided access at no cost to them.

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Online:

AP-GfK Poll: -http://www.ap-gfkpoll.com