By SUE MANNING, Associated Press

LOS ANGELES (AP) — Just over half of American pet owners will buy gifts for their pets this holiday season, and they’ll spend an average of $46 on their animals, with toys and treats topping the list, according to a new AP-Petside.com poll.

Sixty-eight percent of pets getting gifts can look forward to a toy, 45 percent to food or another treat, 8 percent new bedding, 6 percent clothing, 3 percent a leash, collar or harness and 3 percent new grooming products, the poll showed. (Some pets will get more than one gift.)

“Christmas is about the pets,” said Gayla McCarthy, 58, of Kekaha, Hawaii, whose Australian shepherd, Echo, will find a toy under the tree. McCarthy even got a shirt for her husband as a gift to him from the dog, and she’ll be giving collapsible bowls that she ordered online to all their friends’ dogs.

Although the average budget for pet gifts among those surveyed was $46, 72 percent of those polled said they’d spend $30 or less. Those who bought gifts for their pets last year said they spent $41 on average.

Overall, 51 percent of those polled this year said they would buy holiday gifts for their pets, a figure that’s been relatively stable in the last few AP-Petside.com polls. It was 53 percent last year, 52 percent in 2009 and 43 percent in 2008.

Income does matter. Those making $50,000 or more say they plan to spend an average $57 on their pets. Those making under $50,000 say it will be $29.

Major pet retailers have been taking part in the Black Friday and Cyber Monday frenzy for a few years. Petco Animal Supplies Inc. plans a 72-hour “Black Friday Weekend Blowout,” said Greg Seremetis, vice president of marketing.

Products for both pets and pet owners will be available, he said. “Including pets in holiday gift-giving has been a growing trend in the last few years. More and more pets are being treated as family members and being included in holiday traditions, including having a gift waiting for them under the tree,” he said.

PetSmart Inc. plans to open stores at 7 a.m. on Black Friday, then continue with a “Countdown to Christmas” sale, said spokeswoman Stephanie Foster.

Online retailer Foster & Smith Inc. plans a live, streaming, four-hour (11 a.m. – 3 p.m. EST) webcast full of sales and giveaways on Black Friday and Cyber Monday, spokesman Gordon Magee said. “As far as we know, with the exception of QVC …, no other retailer has done a live broadcast like this on Black Friday and Cyber Monday,” Magee said. “We are going to give it a go.”

Younger pet owners are more apt to say they’ll buy their pet a holiday gift, including 56 percent of pet owners under age 50. Among those ages 50-64, it’s 47 percent, and among seniors, 39 percent, the poll showed.

Lauren Beard, 22, of Felton, Pa., and her family lavished their dog Groovy with gifts last year — including treats and bones — because it was the chocolate lab’s first Christmas. “We still love her but it’s a little less exciting this year,” Beard said. So she reduced her budget of $70 last year to $50, and hopes to get some things on sale. She’ll also buy a gift for Groovy’s best friend and neighbor, a golden retriever named Tessie, Beard said.

Ronda Singleton and her husband live in Elk, Wash., and raise and show standard poodles. But they don’t plan to get gifts for their dogs or for each other. “If we need something, we go get it,” she explained, adding that the dogs get treats all the time. She and her husband like to celebrate holidays with traditional dinners and church services.

Thomas Koch, 69, in Raleigh, N.C., has something special to celebrate this year — adoption of his adult son should be finalized, he said.

The two will spend the holidays with their dog, Jessie, a Sheltie-chow mix, and two cats, Tanz and Callie.

Last year, Jessie got toys and the cats got play mice and a large bag of catnip. “They liked it so much we just threw it on the carpet and let them roll in it,” Koch said.

He covered the goodies last year for a mere $8, but is setting aside $10 this year just in case prices have gone up.

George Smith, 43, a father of three in Adams County, Colo., says pets are “part of the family, just like our kids.” But they keep the holiday gifts for Miley, a golden retriever, and Zippity, a cat, low-key: no fancy wrapping or stockings, just $10 worth of toys and treats.

Steve Gottula’s budget was $100 last year and he figures it will run about the same this year for his two dogs and seven cats. Odie, a dachshund, and Sky, a Dalmatian, will get special bones, and the cats will get catnip and mouse balls.

Gottula, 48, his wife Leigh (she’s the one who brings home the strays) and five kids (ages 6 to 16) live with the nine pets in Spring, Texas.

His daughters have made stockings for the pets — with their initials — and they are always part of holiday celebrations, Gottula said.

“The cats like to play with the paper and ribbon and get lost in the boxes and wrappings,” he said.

What do his pets mean to him? “They are entertaining, they are companions. They have little senses of humor. They all have personalities. If you give love to them they give it back — it’s unconditional,” he said.

The AP-Petside.com Poll was conducted Oct. 13-17 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cellphone interviews with 1,118 pet owners. Results among all pet owners have a margin of sampling error of plus or minus 3.6 percentage points.

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Deputy Director of Polling Jennifer Agiesta contributed to this report.

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Online:

http://petside.com/gifts2011

 

 

How the poll was conducted

 

By THE ASSOCIATED PRESS

The Associated Press-Petside.com Poll of pet owners on holiday gifts for their pets was conducted by GfK Roper Public Affairs & Corporate Communications from Oct. 13-17. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,118 pet owners.

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

Interviews were conducted in both English and Spanish.

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.6 percentage points from the answers that would be obtained if all pet owners in the U.S. were polled.

There are other sources of potential error in polls, including the wording and order of questions.

The questions and results are available at http://www.ap-gfkpoll.com .

Topline results are available at http://www.ap-gfkpoll.com/ and http://surveys.ap.org.

AP-GfK Poll: Americans support menu labeling in restaurants, grocery stores

By MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — More than half of Americans say they already have enough information at restaurants to decide whether they are making a healthy purchase. But they want even more.

According to an Associated Press-GfK poll conducted in December, most Americans favor labeling calories on menus in fast food and sit-down restaurants. Most favor labels for prepared foods in the grocery store, too.

The poll was conducted a little more than a week after the Food and Drug Administration announced new rules that will require restaurants and other establishments that sell prepared foods and have 20 or more locations to post the calorie content of food “clearly and conspicuously” on their menus, menu boards and displays. Companies will have until November 2015 to comply.

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MAJORITY SUPPORT MENU LABELING

A majority of Americans — 56 percent — favor requiring fast food restaurants to post calorie amounts on menus, while 54 percent favor the calorie postings at sit-down restaurants and 52 percent favor the labels at prepared food counters at grocery stores.

Slightly fewer approved of requiring the calorie postings in other dining locations. Forty-nine percent of Americans supported posting calories on coffee shop menus and 44 percent approved of the postings on vending machines and at movie theaters. Forty-three percent favored calorie postings in amusement parks. All of those establishments will be required to post calorie amounts under the new FDA rules.

Only about 1 in 10 Americans oppose labeling requirements at each of these places. The remainder said they neither favor nor oppose each requirement.

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WOMEN, DEMOCRATS MOST SUPPORTIVE

Women are more likely than men to say they favor labeling requirements at restaurants and prepared-food counters, though a majority of men support the labeling at fast food restaurants and around half support it at sit-down restaurants. College-educated respondents are more likely than those without a college education to favor labeling requirements at all of the establishments.

The support appears to be relatively bipartisan. Democrats are significantly more likely to support the calorie postings than independents or Republicans, but a slim majority of Republicans still support calorie postings at restaurants.

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PEOPLE CARE ABOUT CALORIES, SUGARS, FATS

The idea behind the rules is that people may pass on that bacon double cheeseburger if they know it has hundreds of calories — and, in turn, restaurants may make their foods healthier to keep calorie counts down. The menus and menu boards will tell diners that a 2,000-calorie diet is used as the basis for daily nutrition, noting that individual calorie needs may vary. Additional nutritional information beyond calories, including sodium, fats, sugar and other items, must be available upon request.

When they’re judging whether a food item is a healthy choice or not, 55 percent of Americans say how many calories it contains is very or extremely important to them. Same with sodium levels.

Sugar and fat were slightly more important to health-conscious diners — 61 percent said sugar was very or extremely important when deciding on healthy purchases and 59 percent said the same about the amount of fat.

Only 36 percent of Americans said they feel the level of vitamins and minerals is extremely or very important when making healthy purchases, and even fewer — 23 percent, less than a quarter — said the same about whether an item is organic. Women and people living in urban areas were most likely to make organic food a priority.

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AMERICANS ARE ALREADY INFORMED

Even though a majority favors more calorie labeling, most Americans say they already have enough information to decide whether they are making healthy purchases at restaurants.

Sixty percent say they now have enough nutrition information at sit-down restaurants and 56 percent say they do at fast food restaurants. That number drops to 48 percent at prepared food counters in grocery stores.

Around a third say they don’t have enough information to decide if they are making a healthy purchase in any of those places.

When it comes to the grocery store, 75 percent of people say they have enough information to make a healthy choice. Unlike restaurants, where nutritional information is often a mystery, nutrition facts panels have been required on packaged foods since the 1990s. The FDA included prepared foods at supermarkets in the menu labeling rules as grocery stores have increasingly sold restaurant-like offerings.

The menu labels were required by Congress as part of health overhaul in 2010. The FDA has said they are just one way to combat obesity, since Americans eat and drink about one-third of their calories away from home.

Michael Taylor, FDA’s deputy commissioner of foods, said the agency knows there is strong interest from the public in the labeling.

“It’s not a magic wand, but it will help people make better choices about their diets,” he said.

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The AP-GfK Poll of 1,010 adults was conducted online Dec. 4-8, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points.

Respondents were first selected randomly using phone or mail survey methods, and later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided access at no cost to them.

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AP Director of Polling Jennifer Agiesta and News Survey Specialist Emily Swanson contributed to this report.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com

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Follow Mary Clare Jalonick on Twitter at http://twitter.com/mcjalonick

 

 


AP-GfK Poll: 5 things to know about the economy

By JENNIFER AGIESTA and EMILY SWANSON

WASHINGTON (AP) – Few issues in a presidential campaign come close to being as meaningful as the economy. The latest Associated Press-GfK poll offers a look at how the public feels about this issue, which touches nearly every aspect of American life. As the 2016 candidates get set to kick off their campaigns, here are five things to know about public opinion on the economy.

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THE ECONOMY ISN’T A MONOLITH

The economy, writ large, has been America’s top policy priority for the entirety of Barack Obama’s presidency, despite the slowly building recovery and the recent skyrocketing stock market. But focusing on this overall concern masks a distinction that matters to many Americans. Though negative perceptions of the economy overall are down compared with four years ago (57 percent describe it as “poor” compared with 83 percent who did in November 2010), Americans’ ratings of their own finances are actually a bit worse than they were back then (38 percent describe their household’s finances as poor, up from 30 percent in 2010). Young Americans, under age 30, have an exceptionally negative take on their finances, with nearly half describing them as poor.

Along the same lines, while a majority of Americans say the stock market and big businesses have mostly recovered from the Great Recession, just 16 percent think small businesses have, 27 percent say the job market where they live is mostly recovered and only 34 percent say their family is largely back to normal.

EDUCATION, LOCATION, INCOME LINKED TO IMPRESSION OF ECONOMY

For some in America, the economy is humming along. Majorities of college graduates, urban residents and people with incomes of $100,000 or more say the economy is in good shape. By contrast, just 28 percent of rural residents, 35 percent without college degrees and 35 percent with incomes under $50,000 say it’s in good shape. Half of those with incomes under $50,000 and 42 percent of rural residents say they and their families haven’t yet recovered from the Great Recession.

Rural residents feel the labor and real estate markets in their area have been particularly hard hit: 45 percent say their local real estate market has only recovered a little or not at all, while 53 percent say the same about their local job market.

EXPECTATIONS ARE SOMEWHAT BETTER

The poll finds an uptick in Americans’ hopes for their own finances and the nation’s finances in the coming year. In the new poll, 34 percent say they expect their household’s financial situation to improve over the next 12 months, better than the 27 percent saying so in October. And 38 percent think the overall economic situation in the country will improve in the coming year, up from 31 percent in October. On both measures, the share saying things would worsen dropped significantly. Still, 48 percent see stagnation ahead for themselves and 42 percent see sluggishness for the economy more broadly.

INCHING TOWARD RECOVERY

That expectation of stagnation may be because that’s what most Americans think the economy is doing now. Asked how the economy had changed in the last month, 60 percent said it stayed about the same. Nearly a quarter think it improved, while 14 percent say it’s gotten worse. Those figures are slightly rosier than in October, when 24 percent said things had worsened. But the majority saying things are staying the same has held over two years of AP-GfK polls, with one exception during the partial government shutdown in October 2013 when the share saying things got worse spiked to 45 percent.

LITTLE FAITH IN WASHINGTON TO IMPROVE THINGS

Who can turn things around? Very few think it’s Washington. Two-thirds of Americans say it’s unlikely that the newly elected Republican majority in Congress will be able to improve the economy in the next two years, and 6 in 10 say Obama won’t be able to either. Three in 10 say they don’t even trust either party to handle the economy.

But Americans don’t completely discount that Washington can help: 52 percent say the government generally did a decent job helping the country recover from the Great Recession. A scant 10 percent, however, say that Washington did a “very good” job lifting the economy out of recession.

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The AP-GfK Poll of 1,010 adults was conducted online Dec. 4-8, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points.

Respondents were first selected randomly using phone or mail survey methods and later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided access at no cost to them.

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Online:

AP-GfK Poll: -http://www.ap-gfkpoll.com