By SUE MANNING, Associated Press

LOS ANGELES (AP) — Just over half of American pet owners will buy gifts for their pets this holiday season, and they’ll spend an average of $46 on their animals, with toys and treats topping the list, according to a new AP-Petside.com poll.

Sixty-eight percent of pets getting gifts can look forward to a toy, 45 percent to food or another treat, 8 percent new bedding, 6 percent clothing, 3 percent a leash, collar or harness and 3 percent new grooming products, the poll showed. (Some pets will get more than one gift.)

“Christmas is about the pets,” said Gayla McCarthy, 58, of Kekaha, Hawaii, whose Australian shepherd, Echo, will find a toy under the tree. McCarthy even got a shirt for her husband as a gift to him from the dog, and she’ll be giving collapsible bowls that she ordered online to all their friends’ dogs.

Although the average budget for pet gifts among those surveyed was $46, 72 percent of those polled said they’d spend $30 or less. Those who bought gifts for their pets last year said they spent $41 on average.

Overall, 51 percent of those polled this year said they would buy holiday gifts for their pets, a figure that’s been relatively stable in the last few AP-Petside.com polls. It was 53 percent last year, 52 percent in 2009 and 43 percent in 2008.

Income does matter. Those making $50,000 or more say they plan to spend an average $57 on their pets. Those making under $50,000 say it will be $29.

Major pet retailers have been taking part in the Black Friday and Cyber Monday frenzy for a few years. Petco Animal Supplies Inc. plans a 72-hour “Black Friday Weekend Blowout,” said Greg Seremetis, vice president of marketing.

Products for both pets and pet owners will be available, he said. “Including pets in holiday gift-giving has been a growing trend in the last few years. More and more pets are being treated as family members and being included in holiday traditions, including having a gift waiting for them under the tree,” he said.

PetSmart Inc. plans to open stores at 7 a.m. on Black Friday, then continue with a “Countdown to Christmas” sale, said spokeswoman Stephanie Foster.

Online retailer Foster & Smith Inc. plans a live, streaming, four-hour (11 a.m. – 3 p.m. EST) webcast full of sales and giveaways on Black Friday and Cyber Monday, spokesman Gordon Magee said. “As far as we know, with the exception of QVC …, no other retailer has done a live broadcast like this on Black Friday and Cyber Monday,” Magee said. “We are going to give it a go.”

Younger pet owners are more apt to say they’ll buy their pet a holiday gift, including 56 percent of pet owners under age 50. Among those ages 50-64, it’s 47 percent, and among seniors, 39 percent, the poll showed.

Lauren Beard, 22, of Felton, Pa., and her family lavished their dog Groovy with gifts last year — including treats and bones — because it was the chocolate lab’s first Christmas. “We still love her but it’s a little less exciting this year,” Beard said. So she reduced her budget of $70 last year to $50, and hopes to get some things on sale. She’ll also buy a gift for Groovy’s best friend and neighbor, a golden retriever named Tessie, Beard said.

Ronda Singleton and her husband live in Elk, Wash., and raise and show standard poodles. But they don’t plan to get gifts for their dogs or for each other. “If we need something, we go get it,” she explained, adding that the dogs get treats all the time. She and her husband like to celebrate holidays with traditional dinners and church services.

Thomas Koch, 69, in Raleigh, N.C., has something special to celebrate this year — adoption of his adult son should be finalized, he said.

The two will spend the holidays with their dog, Jessie, a Sheltie-chow mix, and two cats, Tanz and Callie.

Last year, Jessie got toys and the cats got play mice and a large bag of catnip. “They liked it so much we just threw it on the carpet and let them roll in it,” Koch said.

He covered the goodies last year for a mere $8, but is setting aside $10 this year just in case prices have gone up.

George Smith, 43, a father of three in Adams County, Colo., says pets are “part of the family, just like our kids.” But they keep the holiday gifts for Miley, a golden retriever, and Zippity, a cat, low-key: no fancy wrapping or stockings, just $10 worth of toys and treats.

Steve Gottula’s budget was $100 last year and he figures it will run about the same this year for his two dogs and seven cats. Odie, a dachshund, and Sky, a Dalmatian, will get special bones, and the cats will get catnip and mouse balls.

Gottula, 48, his wife Leigh (she’s the one who brings home the strays) and five kids (ages 6 to 16) live with the nine pets in Spring, Texas.

His daughters have made stockings for the pets — with their initials — and they are always part of holiday celebrations, Gottula said.

“The cats like to play with the paper and ribbon and get lost in the boxes and wrappings,” he said.

What do his pets mean to him? “They are entertaining, they are companions. They have little senses of humor. They all have personalities. If you give love to them they give it back — it’s unconditional,” he said.

The AP-Petside.com Poll was conducted Oct. 13-17 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cellphone interviews with 1,118 pet owners. Results among all pet owners have a margin of sampling error of plus or minus 3.6 percentage points.

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Deputy Director of Polling Jennifer Agiesta contributed to this report.

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Online:

http://petside.com/gifts2011

 

 

How the poll was conducted

 

By THE ASSOCIATED PRESS

The Associated Press-Petside.com Poll of pet owners on holiday gifts for their pets was conducted by GfK Roper Public Affairs & Corporate Communications from Oct. 13-17. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,118 pet owners.

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

Interviews were conducted in both English and Spanish.

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.6 percentage points from the answers that would be obtained if all pet owners in the U.S. were polled.

There are other sources of potential error in polls, including the wording and order of questions.

The questions and results are available at http://www.ap-gfkpoll.com .

Topline results are available at http://www.ap-gfkpoll.com/ and http://surveys.ap.org.

AP-GfK Poll: Election indicators suggest GOP edge

By, JENNIFER AGIESTA, Associated Press

(AP) – The latest Associated Press-GfK poll holds bad news for President Barack Obama, but as the November elections draw closer, there are ominous signs for congressional Democrats as well.

A look at the key findings from the March poll on this year’s election and the burgeoning 2016 presidential field.

GOP GAINING GROUND

Preferences for control of Congress are tight, but Republicans have gained on Democrats since January. Thirty-six percent in last month’s poll said they would rather see the Democrats in charge of Congress and 37 percent chose Republicans.

Democrats held a narrow advantage on that question in January, when 39 percent favored the Democrats and 32 percent the Republicans.

Democrats are in the majority in the Senate while Republicans run the House.

The shift stems largely from a change among those most interested in politics.

In the new poll, registered voters who are most strongly interested in politics favored the Republicans by 14 percentage points, 51 percent to 37 percent. In January, this group was about evenly split, with 42 percent preferring Democrats and 45 percent the Republicans.

That’s not the only positive sign in the poll for the Republicans.

Favorable views of the GOP have improved, with 38 percent overall now saying they hold a favorable impression of the Party. Republicans’ positive view of their own party has increased from 57 percent in January to 72 percent now.

Even impressions of the tea party movement have shifted more positive in recent months. GOP favorability still lags behind that of the Democrats, however, with 43 percent holding a favorable view of the Democratic Party.

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CONGRESSIONAL APPROVAL STAGNANT

Congressional approval is stagnant and negative, with just 16 percent saying they approve while 82 percent disapprove. Among those who have “a great deal” or “quite a bit” of interest in politics, 90 percent disapprove, including 61 percent who strongly disapprove.

Nearly 4 in 10 (39 percent) would like to see their own member of Congress re-elected, an improvement since January. Among registered voters who say they pay a great deal of attention to politics, 44 percent say they would like to see their current member re-elected, compared with 33 percent in January.

Here, there’s a glimmer of hope for Democrats. Those who consider themselves Democrats are now more likely than Republicans to say their own member of Congress ought to be re-elected. Not all Democrats live in districts represented by Democrats, of course, but it represents a shift in opinion since January.

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WHO’S IN CHARGE

With control of Congress divided between the parties, most Americans say Obama has a lot or quite a bit of control over what the federal government does, outpacing the share who say the Democrats or Republicans in Congress are in control.

Partisans tend to see the opposition as the controlling force, with Republicans more apt than Democrats to see Obama in charge, and Democrats more likely to say the Republicans have the upper hand.

Six in 10 (62 percent) of those with a great deal or quite a bit of interest in politics say Obama has a lot or quite a bit of control of what the federal government does. Just half (51 percent) of those closely attuned to politics say Democrats in Congress exert a similar influence over what the federal government does and 40 percent say the same about Republicans in Congress.

There’s little change since December in which party Americans trust more to handle major issues.

Democrats’ strong points are on handling social issues, including same-sex marriage (31 percent prefer Democrats, 17 percent the Republicans) and abortion (30 percent prefer Democrats, 22 percent Republicans). Republicans have the edge on protecting the country, 34 percent to 16 percent, a slightly wider margin than they held on the question in December.

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LOOKING TO 2016? NOT SO MUCH

The poll measured impressions of 19 potential 2016 presidential candidates, and found that a majority of those surveyed offered an opinion about just seven of them. The other 12 have quite a lot of introducing themselves to do if they are to make a run for the White House.

Most people said either they hadn’t heard of them or skipped the question.

Hillary Rodham Clinton generated the most positive response of the bunch, with 46 percent viewing the former secretary of state and first lady favorably and 39 percent unfavorably.

Among potential GOP contenders, none generated a net positive reaction from the public, with 2012 vice presidential nominee Paul Ryan faring best – 27 percent viewed him favorably, 29 percent unfavorably.

Among Republicans, majorities have favorable impressions of Ryan and former Arkansas Gov. Mike Huckabee. But in a sign that the past isn’t always prologue, nearly half of Republicans say they don’t know enough to have an opinion about former Sen. Rick Santorum of Pennsylvania, a large factor in the 2012 nomination fight.

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The AP-GfK Poll was conducted March 20-24, 2014 using KnowledgePanel, GfK’s probability-based online panel designed to be representative of the U.S. population. It involved online interviews with 1,012 adults, and has a margin of sampling error of plus or minus 3.4 percentage points for all respondents.

Respondents were first selected randomly using phone or mail survey methods, and were later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided with the ability to access the Internet at no cost to them.

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AP News Survey Specialist Dennis Junius contributed to this report.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com

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Follow Jennifer Agiesta on Twitter: http://www.twitter.com/JennAgiesta


AP-GfK poll: Fans believe Florida will top tourney

NEW YORK (AP) — A new poll from The Associated Press and GfK says that the quarter of Americans who are following this year’s NCAA men’s basketball tournament believe the Gators are the overwhelming favorites to win it all.

Twenty-nine percent of those with at least some interest in March Madness think Billy Donovan’s Florida team will take home this year’s crown.

The poll also found about 5 percent of Americans are following news about the tournament extremely closely, 6 percent are following very closely and 14 percent somewhat closely.

The AP-GfK poll was conducted online March 20-24 among 1,019 adults from a probability-based panel. The margin of sampling error is plus or minus 3.4 percentage points.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com