By SUE MANNING, Associated Press

LOS ANGELES (AP) — Just over half of American pet owners will buy gifts for their pets this holiday season, and they’ll spend an average of $46 on their animals, with toys and treats topping the list, according to a new AP-Petside.com poll.

Sixty-eight percent of pets getting gifts can look forward to a toy, 45 percent to food or another treat, 8 percent new bedding, 6 percent clothing, 3 percent a leash, collar or harness and 3 percent new grooming products, the poll showed. (Some pets will get more than one gift.)

“Christmas is about the pets,” said Gayla McCarthy, 58, of Kekaha, Hawaii, whose Australian shepherd, Echo, will find a toy under the tree. McCarthy even got a shirt for her husband as a gift to him from the dog, and she’ll be giving collapsible bowls that she ordered online to all their friends’ dogs.

Although the average budget for pet gifts among those surveyed was $46, 72 percent of those polled said they’d spend $30 or less. Those who bought gifts for their pets last year said they spent $41 on average.

Overall, 51 percent of those polled this year said they would buy holiday gifts for their pets, a figure that’s been relatively stable in the last few AP-Petside.com polls. It was 53 percent last year, 52 percent in 2009 and 43 percent in 2008.

Income does matter. Those making $50,000 or more say they plan to spend an average $57 on their pets. Those making under $50,000 say it will be $29.

Major pet retailers have been taking part in the Black Friday and Cyber Monday frenzy for a few years. Petco Animal Supplies Inc. plans a 72-hour “Black Friday Weekend Blowout,” said Greg Seremetis, vice president of marketing.

Products for both pets and pet owners will be available, he said. “Including pets in holiday gift-giving has been a growing trend in the last few years. More and more pets are being treated as family members and being included in holiday traditions, including having a gift waiting for them under the tree,” he said.

PetSmart Inc. plans to open stores at 7 a.m. on Black Friday, then continue with a “Countdown to Christmas” sale, said spokeswoman Stephanie Foster.

Online retailer Foster & Smith Inc. plans a live, streaming, four-hour (11 a.m. – 3 p.m. EST) webcast full of sales and giveaways on Black Friday and Cyber Monday, spokesman Gordon Magee said. “As far as we know, with the exception of QVC …, no other retailer has done a live broadcast like this on Black Friday and Cyber Monday,” Magee said. “We are going to give it a go.”

Younger pet owners are more apt to say they’ll buy their pet a holiday gift, including 56 percent of pet owners under age 50. Among those ages 50-64, it’s 47 percent, and among seniors, 39 percent, the poll showed.

Lauren Beard, 22, of Felton, Pa., and her family lavished their dog Groovy with gifts last year — including treats and bones — because it was the chocolate lab’s first Christmas. “We still love her but it’s a little less exciting this year,” Beard said. So she reduced her budget of $70 last year to $50, and hopes to get some things on sale. She’ll also buy a gift for Groovy’s best friend and neighbor, a golden retriever named Tessie, Beard said.

Ronda Singleton and her husband live in Elk, Wash., and raise and show standard poodles. But they don’t plan to get gifts for their dogs or for each other. “If we need something, we go get it,” she explained, adding that the dogs get treats all the time. She and her husband like to celebrate holidays with traditional dinners and church services.

Thomas Koch, 69, in Raleigh, N.C., has something special to celebrate this year — adoption of his adult son should be finalized, he said.

The two will spend the holidays with their dog, Jessie, a Sheltie-chow mix, and two cats, Tanz and Callie.

Last year, Jessie got toys and the cats got play mice and a large bag of catnip. “They liked it so much we just threw it on the carpet and let them roll in it,” Koch said.

He covered the goodies last year for a mere $8, but is setting aside $10 this year just in case prices have gone up.

George Smith, 43, a father of three in Adams County, Colo., says pets are “part of the family, just like our kids.” But they keep the holiday gifts for Miley, a golden retriever, and Zippity, a cat, low-key: no fancy wrapping or stockings, just $10 worth of toys and treats.

Steve Gottula’s budget was $100 last year and he figures it will run about the same this year for his two dogs and seven cats. Odie, a dachshund, and Sky, a Dalmatian, will get special bones, and the cats will get catnip and mouse balls.

Gottula, 48, his wife Leigh (she’s the one who brings home the strays) and five kids (ages 6 to 16) live with the nine pets in Spring, Texas.

His daughters have made stockings for the pets — with their initials — and they are always part of holiday celebrations, Gottula said.

“The cats like to play with the paper and ribbon and get lost in the boxes and wrappings,” he said.

What do his pets mean to him? “They are entertaining, they are companions. They have little senses of humor. They all have personalities. If you give love to them they give it back — it’s unconditional,” he said.

The AP-Petside.com Poll was conducted Oct. 13-17 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cellphone interviews with 1,118 pet owners. Results among all pet owners have a margin of sampling error of plus or minus 3.6 percentage points.

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Deputy Director of Polling Jennifer Agiesta contributed to this report.

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Online:

http://petside.com/gifts2011

 

 

How the poll was conducted

 

By THE ASSOCIATED PRESS

The Associated Press-Petside.com Poll of pet owners on holiday gifts for their pets was conducted by GfK Roper Public Affairs & Corporate Communications from Oct. 13-17. It is based on landline and cellphone telephone interviews with a nationally representative random sample of 1,118 pet owners.

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cellphone numbers.

Interviews were conducted in both English and Spanish.

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.6 percentage points from the answers that would be obtained if all pet owners in the U.S. were polled.

There are other sources of potential error in polls, including the wording and order of questions.

The questions and results are available at http://www.ap-gfkpoll.com .

Topline results are available at http://www.ap-gfkpoll.com/ and http://surveys.ap.org.

AP-GfK Poll: In a polarized nation, how Democrats, Republicans see themselves and each other

By JENNIFER AGIESTA, Associated Press

 WASHINGTON (AP) — Whether it’s the Republicans or the Democrats, America’s political parties are far from beloved. Yet most people continue to align with one or the other.

 Those who claim allegiance to the parties say they are driven by a mix of inertia, preference for one side’s policies over the other and feeling that one can depart from the party line when necessary, according to an Associated Press-GfK poll. Despite heated politics, few say they prefer one party out of dislike for the other.

 But affiliation doesn’t always equal admiration: One-quarter of Republicans and 13 percent of Democrats say they dislike their own party.

Asked what it means when a person says he or she is a Democrat or a Republican, few mention longtime affinity. More people focus on the beliefs or attitudes held by the most visible members of the party.

Around 6 in 10 Americans say they identify with one of the nation’s two major parties. That figure rises to nearly 8 in 10 when those who say they lean toward either party are included. Yet both Democrats and Republicans inspire unfavorable views by a majority of Americans, including one-quarter who say they dislike both of them.

About a third go so far as to say they distrust both parties to handle some of the most basic functions of government: 35 percent trust neither party to handle the federal budget, and 34 percent trust neither Democrats nor Republicans to manage the federal government or address the concerns of “people like me.”

For a sizable minority, that distrust extends to many issues central to the nation’s politics, including the economy, immigration, health care and America’s image overseas. Across all 11 issues asked about in the survey, more than 1 in 5 said they lack faith in either party to handle each issue well.

So why choose a party at all?

Two reasons are cited as strong factors by about 4 in 10 in each party: They generally like the party’s policies, and they have been Republicans or Democrats for as long as they can remember. About a third of Republicans and a quarter of Democrats say that despite their association with a party, they don’t completely agree with what the party stands for. A small share in each party say their affiliation stems from a dislike of the other side.

Thirty percent of Democrats say that liking the party’s candidates is a strong part of their Democratic identity; that slips slightly to 23 percent among Republicans.

The survey also assessed views of partisans from the outside looking in, asking what it means when someone describes himself or herself as a Republican, a Democrat or an independent.

As the nation’s two major parties have become increasingly polarized, perceptions of those who affiliate with them reflect that trend. To 22 percent of Americans, when people call themselves Republicans, it means they’re conservative, and 24 percent say that when people describe themselves as Democrats, it means they’re liberal. In 2003, a Pew Research Center survey asking the same question found that 17 percent associated Republicans with conservatism, and 16 percent connected Democrats and liberalism.

Beyond ideology, Americans react to self-professed Republicans by thinking they support the wealthy or businesses (21 percent), vote for Republican candidates or agree with the party’s issue positions (9 percent), or support a smaller government (7 percent). Views on Democrats are more varied, but 7 percent each say Democrats are for working people, support bigger government or more spending, or depend too heavily on government.

Few choose to describe either party using personal attacks; about 5 percent did when asked about Republicans and 9 percent did when asked about Democrats. But cross-party descriptions skew more negative and coalesce around certain traits. Nine percent of Democrats use terms including “closed-minded,” ”racist” or “self-centered” to describe Republicans, and 16 percent of Republicans choose words such as “dumb,” ”lazy” or “immoral” when asked about Democrats.

Highlighting the variation between parties, the poll even found differences in what Republicans and Democrats hear when someone tells them his or her party affiliation. Republicans seize on issues and ideology, while Democrats tend to focus on attitudes or attributes.

A Republican in the survey described the GOP by highlighting issues central to the party’s identity: “Small government, strong national defense, conservative social policies, more self-reliant people rather than people looking for Uncle Sam to support them financially.”

A typical Democrat, on the other hand, described her party’s approach to policy: “They have a social conscience and care about the underdog more than those in the upper socio-economic classes.”

The AP-GfK Poll was conducted May 16-19 using KnowledgePanel, GfK’s probability-based online panel designed to be representative of the U.S. population. It involved online interviews with 1,354 adults and has a margin of sampling error of plus or minus 3 percentage points for all respondents.

Respondents were first selected randomly using phone or mail survey methods and were later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided with the ability to access the Internet at no cost to them.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com

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Follow Jennifer Agiesta on Twitter: http://www.twitter.com/JennAgiesta


AP-WE tv Poll: As women earn and learn more, traditional gender roles still drive dating scene

By JENNIFER AGIESTA, Associated Press

 WASHINGTON (AP) — Who ever said the dating game was logical?

 A new Associated Press-WE tv poll turns up all kinds of contradictions when people lay out their thoughts on dating, especially when it comes to money and gender roles.

 Seven in 10 of those surveyed say it’s unacceptable to expect a date to pay for everything. But most still say it’s a man’s job to pay for the first date.

Most say it’s OK to ask someone out because he or she seems successful. But even more say it’s unacceptable to turn down people because they haven’t had much success.

One-third think it’s OK to search for online clues about a potential first date’s success in life. But very few say daters should pay attention to each other’s finances before they are exclusive.

Overall, the traits that men and women rate as important hew to traditional gender roles.

Men and women agree that personality is the most important trait to consider when deciding whether to go on a first date with someone, and very few say money is a top consideration. Yet for men, a sense of humor outweighs intelligence, and they are more apt than women to prioritize looks. Most women place greater emphasis on a suitor’s financial situation and career ambitions.

It’s not just older people who feel that way. The differences are amplified among younger singles. About half of single men under age 45 say looks are a priority, while 70 percent of single women under 45 call career ambitions key.

There’s a clear gender gap on finances.

Men are less likely than women to say they’re comfortable dating someone who makes significantly more money than they do. Seventy-one percent of women would be comfortable in that situation, compared with 59 percent of men. Women are more wary of dating someone who earns less. Forty-three percent of men would be OK dating someone with a significantly lower salary, but just 28 percent of women would.

More broadly, uncoupled Americans are squeamish about dating those whose financial situations may not equal their own.

A shaky financial past is generally acceptable, and more say they’re comfortable dating someone who grew up in a poor family than in a wealthy one. But a questionable present inspires doubt.

Just 16 percent say they would be comfortable dating someone who is unemployed, and 23 percent say they would be comfortable dating someone with significant student loan debt.

Once dating turns to commitment and love, money is a bigger consideration for women when deciding whether to wed.

Among men who aren’t married or living with a partner, 84 percent say they’d marry someone they love regardless of whether she or he could provide financial security. Women are more cautious, with 61 percent would choose marriage for love without regard to financial standing.

Over time, Americans’ views on how women ought to balance family and career have shifted in favor of greater choice for women. But the poll also finds a more restrictive view on how men with a family ought to view their career, suggesting the rules many apply to dating continue once families are formed.

A Time/Yankelovich survey conducted in March 1978 found that about three-quarters of Americans felt women ought to put their husbands and children ahead of their careers and felt women with young children shouldn’t work outside the home unless it’s financially necessary. Now, about half hold those views.

But the AP-WE tv poll also found that half of Americans believe a man with a family has a responsibility to choose a higher-paying job over one that is more satisfying, compared with 42 percent who felt that way in 1978.

The poll was conducted in conjunction with WE tv ahead of the launch of the show “Mystery Millionaire.”

The poll was conducted May 16-19 using KnowledgePanel, GfK’s probability-based online panel designed to be representative of the U.S. population. It involved online interviews with 1,354 adults, including an oversample of 310 adults who have never been married. Results for all respondents have a margin of sampling error of plus or minus 3 percentage points.

Respondents were first selected randomly using phone or mail survey methods and were later interviewed online. People selected for KnowledgePanel who didn’t otherwise have access to the Internet were provided with the ability to access the Internet at no cost to them.

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AP News Survey Specialist Dennis Junius contributed to this report.

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Online:

AP-GfK Poll: http://www.ap-gfkpoll.com