GfK Roper Public Affairs & Corporate Communications
GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America (www.gfkamerica.com), is one of the most trusted names in public opinion and marketing research.The Roper legacy dates back to 1933 when Elmo Roper, one of the founding fathers of market research, noticed a gap between marketing executives and consumers and created a company that worked to find out what the public wanted. Today, the Roper name is known for its work in public relations, brand building, consumer advocacy, social policy and corporate communications and serves clients across sectors and around the world. Whether it’s a Fortune 500 corporation or a non-profit organization, a major media company or an online start-up, a university, think-tank or public relations firm, a local government or private philanthropy, GfK Roper Public Affairs & Corporate Communications delivers intelligence vital to their strategic objectives. GfK Custom Research North America is part of the GfK Group.
About GfK
GfK is one of the world’s largest research companies, with more than 11,500 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to €1.37 billion. To find out more, visit www.gfk.com.
Associated Press
GfK is one of the world’s largest research companies, with more than 11,500 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to €1.37 billion. To find out more, visit www.gfk.com.